Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. It depends.

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Embrace automation tools. Real-time support and proactive services are key to retaining customers over the long term, and automation tools simplify these processes for you and your clients.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). What is SEO? Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Conference 121

Conference Tips Work Management Marketing Management 121

Martech

DECEMBER 27, 2023

No wonder many companies go for automation. No wonder many companies go for automation. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. 1: Set up your mailbox Think about how you as a sender are perceived.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Marketing Insider Group

FEBRUARY 1, 2024

With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. Google’s substantial market share in search engines significantly influences how SEO strategies are developed and implemented. Let’s talk numbers for a second.

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals.

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

POS 234

POS Planning Loyalty Word of Mouth 234

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). You can stop reading here.

Marketing Automation Services 118

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 118

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. The meeting was going to focus on a new technology called marketing automation.

Enterprise Management 123

Enterprise Management Marketing Automation Services Budget Programs Gartner 123

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Here’s why you need to have a migration plan in place. Four steps for a smoother email workflow!

Process 89

Process CAN-SPAM Template Deliverability 89

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

APRIL 25, 2023

Automated Ads Automated ads are an efficient way to reach your target audience. This type of ad allows you to set up a campaign and then let it do the heavy lifting with minimal upkeep. This type of ad allows you to set up a campaign and then let it do the heavy lifting with minimal upkeep.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. During the 2023 holiday season, $199 billion of sales were influenced by AI.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Televerde

APRIL 24, 2024

Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. It’s not merely a buzzword or a fleeting trend; it’s a transformative force reshaping how we approach marketing. These are all current capabilities of AI — and they’re getting stronger.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes forget is getting them in the door is only the beginning. That’s where a shift in the way we see marketing can make a difference.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Martech

NOVEMBER 15, 2022

I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. It has been promised that this will transform marketing for the better across the global organization. .

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Paid Search Agency 110

Litmus

JULY 14, 2023

If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. Email workflow automation is the process of creating emails that customers and subscribers will automatically receive under certain conditions. It’s the best of both worlds, right?

Automation 68

Automation Demand Broadcasting Lead Nurturing 68

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing. Increase Your Efficiency.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

ClickZ

SEPTEMBER 23, 2022

30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Peter Prodromou, President and Founder of Boathouse, provides four ways for marketers to transform their approach to marketing technology. Twenty years later, the bloom is off the rose.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Valasys

FEBRUARY 26, 2024

Gone are the days of scattershot marketing campaigns. Let’s dive into how this powerful technique can revolutionize your marketing strategy of Look-alike Modeling with AI. Let’s dive into how this powerful technique can revolutionize your marketing strategy of Look-alike Modeling with AI.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If you want to win time back in your schedule, make it your mission to never start from scratch.

Social Media 65

Social Media Template Work Management Marketing Management 65

SmartBug Media

FEBRUARY 28, 2023

If you’re unfamiliar with the platform, let us introduce you to this powerhouse of email and SMS marketing. Meet Klaviyo Klaviyo is an email and SMS marketing platform that integrates directly with key e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. Primary Tools in Klaviyo You Should Be Using 1.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. laws means even marketers who only market within the U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Only B2B

SEPTEMBER 21, 2023

Lead scoring, a critical component of any successful sales and marketing strategy, can be the bridge that guides your leads towards conversion. Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Understanding Lead Scoring Lead scoring is grounded in data and analytics.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

ConvertKit

APRIL 27, 2021

In today’s article, I’m teaching you how to automate your coaching business through simple automations with ConvertKit. Four reasons you should automate your coaching business. An automated coaching business lets you step back from work without compromising profits. Automations grow your business without hiring for help.

Automation 102

Automation Business Burn Rate Tagging 102

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Email makes all of your marketing better.

Deliverability 91

Deliverability Trigger Marketing Work Management Marketing Management 91

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Whether you’re prospecting or setting up an email workflow, it’s faster than ever. Writing emails.

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 When you’re clear on who you’re targeting and why, you can better tailor your automation efforts. billion annually by 2023.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

Work Management 127

Work Management Marketing Management Paid Search Agency Advertising Agencies 127