Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
In addition to marketing and sales, Suzy Balk, our Sr. In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Designing a lead scoring model seems like a complex proposition. So let’s break it down.
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