Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact.

Marketing Analytics Tools 144

Marketing Analytics Tools Marketing AI Lead Ranking Research 144

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 74

Marketing AI Advertising Agencies Planning Work Management 74

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 315

Marketing AI Curation Content SERP 315

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. What is Authenticity?

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Martech

MAY 8, 2023

Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. The AI revolution starts…now? Generative AI.

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. The Benefits of Investing in Data-Driven Marketing.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Before we talk marketing, let’s chat about cars. What Is Your Artificial Intelligence Marketing Machine Capable Of? Wondering what we mean?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Personalizing Digital Marketing Channels.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

B2B Marketing Directions

FEBRUARY 11, 2023

(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. Just 15% of the respondents reported that they had achieved wide-scale implementation of AI.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. The Strategy & Research Suite. Specific Qualtrics AI solutions.

Marketing AI 98

Marketing AI Research Marketing Management Marketing & Strategy 98

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 27, 2022

Organizations add AI-based predictions and recommendations to their sales processes, only to find reluctant teams that don’t have trust in artificial intelligence (AI). Learn to increase the speed of work with artificial intelligence. How to get your teams to trust in AI. Read it now.

Marketing AI 92

Marketing AI Ad Building Digital Transformation Forecasting 92

Zoominfo

AUGUST 31, 2020

Originally developed by OpenAI, a research lab in San Francisco, GPT-3, the hot new language model, has gained significant traction as the hottest new language processing model in recent memory. 1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. ai” domains raise 3.5x ai”, and even has “AI” in their name.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing?

Marketing AI 187

Marketing AI Budget Programs Tools Copywriting 187

KoMarketing Associates

DECEMBER 7, 2021

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so. Leveraging AI to Optimize Marketing Initiatives.

CMO 203

CMO Statistics Custom Publishing Training 203

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Marketing AI 116

Marketing AI Research Paid Search Agency Customer Surveys 116

Zoominfo

OCTOBER 9, 2018

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? What is Artificial Intelligence?

Marketing AI 113

Marketing AI Ideal Customer Profiles Bandwidth Zoominfo 113

Zoominfo

JUNE 12, 2018

Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC ( source ). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge. New AI technology can save you the headache.

Marketing AI 176

Marketing AI High Quality Lead Zoominfo FAQ 176

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. The Future of AI.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. Specifically, the studies evaluated image performance across three dimensions relevant to marketing.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. AI-generated copy can be inaccurate.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Martech

NOVEMBER 30, 2023

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

Marketing AI 102

Marketing AI Marketing Management User-Generated Content Amazon 102

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job.

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Early this spring, the completely goofy sci-fi film ‘Sunspring’ was released, notable because it was completely written by AI. It’s also likely to be a useful content marketing tool.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Marketing Insider Group

AUGUST 21, 2023

Too many conversations about artificial intelligence assume a binary. Changes in the workforce will be inevitable as AI programs become more sophisticated and functional. Artificial intelligence (and other related forms of “smart” automation) will assist humans without totally replacing them.

Marketing AI 190

Marketing AI Marketing & Strategy Top of Funnel Resource Management 190

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Where can you find AI in marketing technology?

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). But with all the hype surrounding AI, there are bound to be disappointments. Using AI in marketing 101.

Marketing AI 134

Marketing AI Practices Lead Ranking Marketo 134