Marketing Insider Group

MARCH 8, 2011

I’ve always read CIO Magazine to learn more about the IT business, and to keep on top of the latest news. I was also new at Twitter and blogging, so I wanted to make sure I could catch her attention and use my @-tag wisely. Since then, Kristin has moved to covering social media and Web 2.0 It’s a fun story.

Press 100

Press Social Media PR Media 100

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The Effective Marketer

AUGUST 14, 2009

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Marketing Insider Group

NOVEMBER 9, 2010

While that is not quite at the level of “friends and family&# (79%) or even &# news websites&# (61%), it is not far off from traditional &# magazines&# at 56% and “print&# and “tv/radio news&# both at 46%. &# 42% reported that blogs influence their purchase behavior. They spend on average more than 10 hours a week blogging.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Over on the Work Literacy: Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

JULY 29, 2009

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Adobe Experience Cloud Blog

MAY 23, 2010

Mark Wilson , VP of corporate marketing for database technology company Sybase, shares with B2B Magazine the top B2B marketing trends that will emerge in 2010, including how social media efforts must become more systematic. discusses the impact of Web 2.0 On the Savvy B2B Marketing Blog, C. for B2B marketers.

Social Media 48

Social Media Media Web 2.0 B2B 48

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). Internal Communications. Knowledge Management. Multimedia. Technology Vendors. This Month. November 2006. For more intranet news visit www.IntranetReport.com.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

The Effective Marketer

JULY 12, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Smashmouth Marketing

OCTOBER 6, 2009

And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). New media and Web 2.0 But things go in cycles. I tell clients all the time, “There’s a lot less noise in print right now.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? about the transformation of government by Web 2.0/Enterprise Enterprise 2.0. Enter your email address: Tag Cloud.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO ! United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. I think social networking is a misnomer, it's Networking 2.0. Sales 2.0, As a matter of fact, it was the night before the first Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

DECEMBER 15, 2009

McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Magazine Ad Pages Decline. Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions , According to comScore Ad Metrix. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Three to four of them need updates to make them work in a Web 2.0 The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. The tag line makes me want to learn more. The Leader in Web 2.0 inches wide.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

APRIL 22, 2009

Prospects, customers, bloggers and other participants in social media each have their own motivations, which are very different from a magazine writers'. Social Tagging. Tags: Interactive PR Web 2.0 PR people need the ability to assess and address those differing incentives.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Social Tagging.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Two of my friends were too.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

WebMarketCentral

DECEMBER 17, 2008

The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 It's heartening that he refers to SEO as "probably THE most essential element of Web design." colors need not apply) about the most critical factors in site design.

Design 20

Design Marketing Websites Forrester Best Practices 20

Buzz Marketing for Technology

JUNE 27, 2008

Apply today for a FREE subscription to CIO Magazine! Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. . | Edit Profile. RSS Feeds » SUBSCRIBE TO CIO. » Subscription Services. » Reprints. Best Practices. blackberry.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

The Effective Marketer

AUGUST 11, 2010

Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

The Effective Marketer

JULY 5, 2009

The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

WebMarketCentral

MAY 26, 2009

That newsletter mention produced the second-highest single day traffic ever to this blog (exceeded only by a post on the social media email signature which got some nice Twitter exposure from Guy Kawasaki of "online magazine rack" site AllTop ). Social Tagging. Tags: Web 2.0

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. This week alone, there have been 3 popular media articles on this issue. Bannan wrote “ Creating a true partnership between marketing and sales ”.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. Tags: Best.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0′

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

WebMarketCentral

MAY 29, 2008

Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Truemors, Paul Dunay, Ardath Albee, John Moore, Yvonne DiVita, Alltop blog del.icio.us

Buzz 20

Buzz Aggregators Tagging Banners 20

Buzz Marketing for Technology

JUNE 27, 2008

The conference, about distance learning, started with the following list of trends in online education followed by a discussion by a panel of policy level educational technologist: The June 9 th edition of ELearning Magazine published what it thought were the trends in online education. Corporate Policies on Web 2.0. 3 comments.

Work Management 100

Work Management Wiki Marketing Management Training 100

WebMarketCentral

MARCH 11, 2008

Smashing Magazine provides an extended collection. Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Want even more interesting ideas for your 404 error page?

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20