The ROI Guy

SEPTEMBER 14, 2009

Biz Tech Magazine profiled five technologies which could help provide quick payback and significant ROI. link] To help demonstrate the value of one of these, datacenter virtualization, the magazine featured two ROI tools from Alinean.

ROI 40

ROI Features Tools Profiling 40

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. An eConsultancy blog post sharing comments on social media ROI from a collection of British experts.

Social Media 120

Social Media ROI Examples Media 120

Madison Logic

MARCH 21, 2024

With the support of its dedicated employees, Madison Logic continues to lead the way in empowering B2B marketers to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Visit madisonlogic.com for more information.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Champion Communications

FEBRUARY 15, 2024

Fowler notes CloudSmiths has focused on AI for years and is helping companies adopt it sustainably to solve problems and drive ROI versus just proof of concepts. In an interview with DataCentre Magazine, Hyperview CEO Jad Jebara underscored how DCIM technology enables energy efficiency as data centres scale up.

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Content marketing is getting much more competitive, and in order to continue seeing any sort of ROI from it, you have to be willing to do more. Harry’s Launched An Editorial Magazine.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. On one hand, online campaigns deliver precise targeting and provide accurate measurement of ROI and this makes it attractive.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Scriptwriters in Hollywood just took to the picket lines against AI-generated content.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Contently

FEBRUARY 2, 2021

The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. When it comes to ROI , there are a few similarities worth calling out. Your narrative needs to be fair, objective, and engaging, and leave the reader with some lasting value that will inform their future buying decisions.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

LeadSloth

AUGUST 17, 2009

Both books cover lead nurturing and ROI calculations, and Silverpop also explains lead scoring. Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. Lead Management ROI. Heck, why not nurture customers too?

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Zoominfo

AUGUST 1, 2023

It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine. Designing the Modern Tech Stack One of the most exciting developments in AI outlined in a recent McKinsey Digital report is the fundamental shift in which job functions are seeing the greatest ROI from AI technologies.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Only B2B

NOVEMBER 30, 2020

The Story of SAP: – How SAP generated over 1,000 leads and 7X ROI. To achieve this, SAP launched its first content marketing site- SAP Business Innovation(now it is Digitalist Magazine ) , the motto of this site was to engage the first stage or premature period prospects via quality content. Image Source: Native.

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

B2B Digital Marketer

MARCH 18, 2021

Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Take the free assessment on your digital activity ROI: [link]. So I think the question of ROI is the critical question.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Marketing Insider Group

JULY 14, 2020

There’s no return on investment (ROI) with these vanity projects. You can see that content marketing has a 7x greater ROI than paid ads. I found that the paid ads around product had no true ROI. This strategy led to the creation of the SAP Digitalist Magazine. In one year, they saw a 7x ROI. Ads, not so much.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Stevens & Tate

JUNE 7, 2021

For instance, running commercials on TV or radio, placing ads in magazines or newspapers, or putting up billboards outside. Targeting a broader audience will usually result in a lower ROI. Higher ROI. There’s a reason why businesses still run large ad campaigns in magazines or on TV. Drawbacks Of Outbound Marketing.

Top of Funnel 73

Top of Funnel Inbound Marketing Paid Search Agency Marketing & Strategy 73

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48

ClearVoice

JUNE 19, 2023

LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. SEO Tribunal ) The average time to see ROI-positive results from Local SEO is 4.76 Startups Magazine ) 82% of organizations that use personas have an improved value proposition.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. But for B2C brands like Uber, Amtrak, and Airbnb, tracking ROI is much more opaque.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Stevens & Tate

NOVEMBER 30, 2023

The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer. Sixty six percent of brands already report that creator-led content delivers more ROI than traditional ads. This happened somewhat recently, yet people already spend roughly 3.5 Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Mass Analytics

DECEMBER 16, 2022

Naturally, that measurement relies on calculating their ROI to optimize Marketing Spends. Offline variants (Radio, TV, Out of Home, Magazines, Press, Billboards, Telemarketing, etc.). Which one will bring the highest Return on Investment? Here, the contribution of Marketing Mix Modeling becomes crucial. Marketing Mix Modeling.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Contently

MAY 23, 2016

On May 18, at the 2016 Digiday Content Marketing Awards, we won Best Brand Publication for Contently Quarterly , our print magazine. Over the years, our magazine has transformed, as my boss Sam Slaughter put it, from “a ratchet ‘zine of 2012 to a beautiful 160-pager.” Surprisingly not a stock photo!

Viral Marketing 94

Viral Marketing Advertising Mediums Linkedin ROI 94

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: When it comes down to it, ROI is going to be key in terms of justifying budget for content marketing. Why This Stat is Important: Being able to determine which digital marketing channels are contributing to sales and overall revenue is critical to measuring ROI, but this is not always an easy task.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Content4Demand

AUGUST 21, 2020

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” Another 58% said they need to show the return on investment (ROI) for marketing activity. This adage definitely applies to B2B marketing. Getting Data Is Tricky.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

Contently

JULY 2, 2018

One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Instead, Traveler operates with the integrity of a high-quality travel magazine, publishing fun stories about little-known travel gems. How do you create content that drives customer engagement while delivering ROI for the business? -KL,

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. However, LinkedIn Premium is a good investment for your business, as it allows you to focus on the niche audience you want to target, which will ultimately grow your business and improve your ROI.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 24th, 2022. Whether you partner with an industry marketing firm for help or have the bandwidth to do it yourself, investing in your communication strategy is bound to yield a positive ROI, especially during what we expect to be a challenging year for the markets and economy.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Marketers who prioritize blogging are 13 times more likely to see a positive ROI, according to HubSpot. Marketing is an ever-changing subject for advisors. For many of them, the biggest challenge is simply keeping up.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Content4Demand

NOVEMBER 12, 2020

His terrific session, “ Marketing in Times of Crisis: Embracing Empathy Is the Key to B2B’s Future ,” delivered insights and real-world examples of how shifting our content messaging focus from our solutions to our buyers’ problems can result in a big ROI. What's in It for Me? He told a story about his own former employer, SAP.

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

Contently

SEPTEMBER 20, 2018

Condé Nast isn’t about to launch a magazine to help content marketers measure ROI. If you’re B2B, you still need to create content that stands out, but there’s much less competition. Meredith won’t start a new pub to help healthcare executives navigate the complex regulatory landscape.

Paid Search Agency 132

Paid Search Agency B2B Marketing Video Marketing Content Marketing 132

Marketing Insider Group

JANUARY 16, 2020

Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. More ROI from marketing. It’s essential to develop a road map for your content and bring the C-suite on board to ensure that content marketing is an organizational priority.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

EveryoneSocial

JANUARY 23, 2017

Here’s how you can measure your efforts and prove ROI: Knock Down The Silos. Theater supply and fabric store Rose Brand uses Bitlinks to unite online and offline channels, figuring out how many people click to the website after seeing an ad in a magazine. So how do you track what’s working in your testing?

ROI 40

ROI Top of Funnel Advertising Funnels Digital Marketing Funnels 40

Valasys

JANUARY 31, 2024

You can evaluate your PPC efforts’ return on investment (ROI) by sending visitors to conversion-tracking Google Analytics landing pages. No amount of billboard or magazine advertising could ever hope to get those kinds of results.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Contently

JANUARY 6, 2017

The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. ” The magazine, as a whole, is amazing to dig into. (I

Content Marketing 116

Content Marketing Advertorials Work Management Content 116

Metadata

AUGUST 12, 2020

Magazine revealed the company’s ranking as No. “CMOs today are under constant pressure to create pipeline at scale and show the insights and impact on revenue and ROI of each program. ROI in as little as 90 days using Metadata. Named in top 250 of the 2020 Inc. 233 on its 39th annual Inc.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Conference 116

Liveintent

MARCH 31, 2020

” During a test, Quip won’t just measure engagement with ads or native ROI. Quip hadn’t anticipated finding success marketing in airline magazines, but it happened nonetheless. “You might assume being placed next to a fancy dog bed in a magazine wouldn’t be effective.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

6sense

AUGUST 4, 2020

Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Martech

MARCH 2, 2023

Consider MMM in action: A regional bank uncovers large performance differences by channel and lowers overall marketing spend through televisions cuts, while still increasing top-line sales by investing in more effective magazine and radio placements. MMM is a technique with a long history, and it continues to evolve.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102