Adobe Experience Cloud Blog

NOVEMBER 10, 2016

At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. The customer lifecycle stages of awareness, engagement, retention, loyalty, and advocacy are usually found across models. It’s a win-win for both your buyers and your brand.

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Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Retention/Loyalty.

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Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. It helps marketers build brand advocacy and loyalty by permitting them to have relevant, ongoing conversations with existing customers over time.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? And how do I do it when my leadership—my counterparts—are afraid of digital?”. When you actually take deliberate measures to engage with consumers, you move past the transaction and can build deep loyalty.

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Adobe Experience Cloud Blog

MAY 1, 2019

Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. In a crowded marketplace, where all your competitors are vying for attention from your target audience, earning customer loyalty is a challenge.

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Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the strategy by which businesses build relationships with their clients and customers, with the intent of creating awareness and fostering brand loyalty. The post The 1 Secret to Effective Customer Engagement at Any Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. I’d love to hear your thoughts, please share them in the comments section below. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable.

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Adobe Experience Cloud Blog

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Not to worry!

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Adobe Experience Cloud Blog

FEBRUARY 4, 2020

If you engage with the right customer, at the right time, about topics or business solutions that interest them, you gain (and earn) customer loyalty. The post Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Keep reading…).

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Adobe Experience Cloud Blog

MAY 13, 2019

Consider building a customer loyalty program for existing highly engaged customers. The post The Role of Email Marketing in an Omnichannel Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customer rewards. How do you offer a total customer experience through your email marketing?

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Adobe Experience Cloud Blog

MAY 8, 2019

It includes a series of touchpoints designed to raise awareness of customer challenges, position your brand as a trusted advisor, generate leads, sell your solution, and—if done correctly—foster genuine brand loyalty. So, how does Marketo define demand generation? The “long-term” element is essential. The three pillars of demand.

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Adobe Experience Cloud Blog

MARCH 11, 2020

As discussed in Entrepreneur , greater empathy leads to a boost in productivity, innovation, sales, loyalty, referrals, and more. 5 Ways to Build It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In short: empathy. Increased empathy benefits the entire organization, from inside out.

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Adobe Experience Cloud Blog

NOVEMBER 26, 2018

The takeaway here is clear: In a world where real-life interaction is increasingly rare, brands that can merge the magic of a physical experience with the power of digital are the ones that will inspire loyalty. Balance Your Brand’s Digital and Physical Elements. This extra dimension is especially important for existing customers.

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Adobe Experience Cloud Blog

APRIL 7, 2017

An example of an overt approach is offering special discounts and deals based on unique factors like a subscriber’s birthday or loyalty status. By continually delivering positive experiences, you’ll drive better relationships with them that result in short-term conversions and long-term loyalty. Take a look at this short video by T.

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Adobe Experience Cloud Blog

NOVEMBER 7, 2016

I spent the next three hours pulling what I thought were weeds. If a writer produces a beautifully written thought leadership piece, but your goal was to generate leads for a webinar, can you blame them for missing the mark if you never communicated your goals? Easy enough, right? Those plants cost hundreds of dollars!”

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Adobe Experience Cloud Blog

APRIL 24, 2019

The more value you add, the more trust you earn, and the more clients will reward you with their loyalty and repeat business. The post When Clients Win, You Win: The Value in Building Relationships Over Client Lists appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

APRIL 11, 2018

Customer experience is what sparks loyalty and that’s where marketers can make a difference. I’d love to hear your thoughts on how it has changed your tactics and processes. The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JULY 31, 2019

Maintain your customers’ loyalty by making sure your value is heard and seen clearly, loudly and often. The post 5 Ways SaaS Providers Can Prevent Customer Churn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Merely assuming your customers are satisfied is a path to more cancellations.

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Adobe Experience Cloud Blog

MAY 4, 2018

Reporting on your CSR efforts gives you a chance to increase your engagement with customers and dive deeper into what motivates them to brand loyalty. CSR Opportunities at Marketo. With the Marketo Innovative Academy, our goal is to expose 10,000 youth to STEM by 2020. Opportunity exists at every corner. It doesn’t stop there.

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Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. We’ve been confusing loyalty with advocacy. Let’s take a look at some of the highlights.

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Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I think Netflix is a good example of earning loyalty based on delivering a personalized experience. “I NEVER would buy a PC. Too unreliable.”.

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Adobe Experience Cloud Blog

APRIL 10, 2019

These sales relationships put the customer first, focusing on creating value for the buyer over the long term that will build brand loyalty. The post Your Guide to Relationship Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JULY 3, 2018

When talking about customer lifecycle marketing, we need to take into consideration the main stages that take a buyer from the first acquaintance with your product or service through purchase, loyalty, and retention. Such information will help measure customer loyalty. Customer Lifecycle Stages.

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Adobe Experience Cloud Blog

OCTOBER 2, 2018

Better Customer Experiences, Increased Loyalty, and Greater Customer Value. Get Leadership Buy-in Earlier. The post How to Make Your Marketing Automation More Intelligent with AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear about what you think in the comments.

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Adobe Experience Cloud Blog

JUNE 19, 2017

Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That’s where automation becomes important.

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Adobe Experience Cloud Blog

NOVEMBER 14, 2018

They got creative too, including not only photos of their customers’ record of flight destinations, but also a fun reminder of the number of times they had a window seat, their first trip with Easyjet (building that brand loyalty), recommendations of where to fly next (with their airline, of course), and more. How did this perform?

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Personalization Click Rate Loyalty Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 31, 2018

This desire hits at the heart of who their audience really is, helping Nike to forge emotional connections, loyalty, and advocates. By standing up for what he believed in, Colin Kaepernick went beyond the realm of athletic heroism and became a hero for change, for beliefs, and for loyalty to one’s values.

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Adobe Experience Cloud Blog

JANUARY 23, 2020

The launch of their UK production hub at Shepperton Studios further cemented their commitment to European customers, increasing both trust and commitment and loyalty in customers in the UK and Europe. Avigilon Corporation expands with a permanent global outlook.

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Adobe Experience Cloud Blog

JANUARY 4, 2018

If you notice a dip in your conversions, the chances are someone has copied your landing page, launched the same ad campaign, and has stolen your customers’ loyalty. When such thoughts run through your mind, it’s time to update. Especially, if they work in the same niche and can hire freelancers to duplicate your web page.

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Adobe Experience Cloud Blog

MAY 31, 2019

That is what creates brand loyalty for a lifetime. The post 4 Signs Your Experiential Marketing Lacks Purpose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Take your brand to the next level by creating an experience that resonates with consumers and reflects their values.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) His top advice : Content should be prioritized as the most important element you can use to capture and nurture leads, educate and build loyalty among prospects, create interest in your business, and improve your search traffic.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 6, 2019

If marketers can also move their sales comrades past knowledge and help them truly believe in the message they’re sharing, they can tell stories in a compelling way, which will empower sales to spur the customer on to purchase and loyalty. Marketers Should Stay Involved In The Process.

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Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Put the customer at your core—take it to the next level and feed into their experience emotionally…creating relationships drives loyalty.”— What a start!

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Adobe Experience Cloud Blog

APRIL 1, 2019

But that method does little to establish long-term brand loyalty among consumers. The post It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JANUARY 31, 2018

Something else to note is that engagement also arises out of loyalty and familiarity with your brand , content, and chosen channels. Best Practices: Listen to your audience’s thoughts and respond when appropriate. Beyond quality metrics, those who create quality and well-thought-out videos stand a chance of experiencing better results.

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Adobe Experience Cloud Blog

NOVEMBER 14, 2017

It can spark emotions that drive purchasing decisions and brand loyalty. The post The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. To this day, it’s still one of the most widely shared holiday videos.

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