Method and Metric

APRIL 22, 2020

By the end of this webinar, you’ll have the tools and knowledge to: Gain a better understanding of SEO and how it can fit into your marketing efforts Prioritize the low-hanging fruit + things you can control Use the right tools to make smarter decisions Build a long-term plan to grow your audience + revenue. Alright, so let’s get started!

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. You need to find the sweet spot that will bring you the most benefits from both.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success. Define the Problem. Watch Duplicate Content.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. A typical client wants results as soon as SEO tactics are implemented,” says Katey Ferenzi , a client education manager at Bigcommerce. “As Long-Tail Keyword Phrases. The Long-Tail Theory. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. You can’t outrank a sh*tty reputation. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

QuanticMind

MARCH 22, 2019

Much like when a new campaign launches, larger account changes need to build a history with Google to find a sweet spot in performance. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher.

SEM 40

SEM Spending Budget Programs Tips 40

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 2 List featured snippets.

CTR 50

CTR Features Organization SERP 50

QuanticMind

NOVEMBER 30, 2018

When implemented efficiently and funded smartly, PPC campaigns can be the most powerful weapon in a marketing armoury and the return on investment (ROI) can be substantial. Sounds easy, right? Secondly, ensure your landing pages are targeted.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

APRIL 18, 2013

As a result, it’s quite common to overlook some of the low-hanging fruit -- the kind of stuff that’s easy to implement and delivers fast results. You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Long-Tail Keyword Expansion.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

MAY 14, 2012

Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. You've got answers.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Referral Rock

OCTOBER 9, 2019

And each new piece enters the competition for those coveted top spots on Google’s page one, making it harder for your existing posts on that topic to rank. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Yes, prioritize long-tail keywords. Why or why not?”

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Televerde

FEBRUARY 15, 2024

In this article, we’ll explore how to find the sweet spot when it comes to content quantity, targeting, and audience value. Dive deep, not wide: Long-form content tailored to niche audiences can carve out meaningful engagement in a crowded space. The result? The payoff is big though.

Long Tail Marketing 52

Long Tail Marketing Content B2B Thought Leadership Lead Ranking 52

Blue Flame Thinking

NOVEMBER 15, 2023

There are hundreds of other examples of AI, like email filters and sorting, customer service chatbots, translation services and apps, photo editing and filters, virtual assistants, smart replies in apps, and any e-commerce recommendations. It’s easy to spot when something is AI-generated. Recommendations, predictions, and curation.

Marketing AI 77

Marketing AI Paid Search Agency Companies Long Tail Marketing 77

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Scoop.it

MARCH 31, 2022

Long-tail Keyphrases. Long-tail keyphrases are longer and more specific keyword phrases. Choosing the best long-tail key phrases to optimize with will help you to connect with the customers actively shopping for a product or service that you can provide them with. Image Source. Image Source.

Keywords 61

Keywords Research Lead Scoring Lead Ranking 61

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Most B2B companies have fewer customers, so the opinions of each are magnified. This makes no sense. Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Single Grain

SEPTEMBER 29, 2020

But the thing is, these channels assume that you’re ready to play the long game. Nowadays, marketers can harvest virtually endless streams of customer-interaction data via dozens of integrated channels. Instead, we’re taking a broad look at how paid advertising campaigns can improve customers’ experience on your landing pages.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Conductor

JULY 6, 2022

That’s why you need a focused approach to implement enterprise search engine optimization (SEO) strategies that get results. B2C SEO marketing strategy is all about drawing high volumes of potential customers to a site and driving immediate transactions. Optimize landing pages for search and customers.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Directive Agency

MARCH 15, 2022

With SaaS, it’s vital to produce content that speaks to nagging questions and pain points in alignment with your target customer base – optimizing this content for search is what increases the visibility of content. Can you have content that speaks to customers and Google? The Importance of Creating Content for SaaS. Whitepapers.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

ClearVoice

MARCH 26, 2021

As we will explore below, content gap analysis is one component of a larger process of content discovery, creation, and implementation critical to SEO in a world where content still reigns as the once and future king. Implementation. long-form, short-form, videos, infographics, etc.) Content Audit. Intent-Based Keyword Research.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Moz

MARCH 24, 2021

Tickets start at $129 for Moz customers. You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up. Save my spot at MozCon Virtual! Topics vary each day at the conference and offer something for everyone. Going virtual means affordability!

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

seo.co

DECEMBER 22, 2020

If you’re interested in learning about strategies you can implement to improve these two aspects of your website, read on. Whether we’re working directly with clients or we are implementing changes as a white label SEO agency , site structure is one of the first on-page SEO assessments we make in our comprehensive SEO audits.

Conversion 69

Conversion Paid Search Agency Advertising Agencies SEO 69

Fount Media

OCTOBER 11, 2021

When you use long-tailed keywords in your website, there are more chances that your site will rank better than your competitors. No matter how good your b2b sales strategies are, you will still have to find a way to monitor and review your implemented methods. You can capture the whole world and make them your customers.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Planning B2B 52

Convert

NOVEMBER 8, 2022

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. If the cost per acquisition is higher than your CLV, then you may have been paying too much for your customers. I can tweak my ad copy to get customers. Do I really need to?

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

ClearVoice

AUGUST 27, 2019

This aligns with Google’s long-term mission to ensure that their search engines are only surfacing high-value content that best answers a searcher’s query. Better user experience is also an important aspect in the overall customer experience, especially in situations where the majority of customer interaction occurs on your website.

De-duplication 92

De-duplication Tactics SEO PageRank 92

seo.co

MARCH 6, 2021

Using multiple domains for SEO is a long-term strategy that requires a serious long-term commitment. Multiple domains for SEO is the best long-term strategy when you want to dominate the SERPs for a specific keyword. You can, however, dominate the SERPs for more long tail keywords in those industries. PPC ad copy.

Domain 52

Domain SEO Marketing Budget Creation SERP 52

Marketing Insider Group

OCTOBER 3, 2023

Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. Finally, write “evergreen” content that delivers long-term value. If you have a newer site or don’t already have a strong page, use long-tail keywords and choose the “ low-hanging fruit.”

Lead Scoring 286

Lead Scoring Lead Ranking SEO Tips 286

nDash

JANUARY 19, 2022

Here are some basic steps for identifying your target audience: Identify the problems your products or services solve, why customers might choose your solutions, whether they need coaching to understand your offerings, and more. Outline your target customer’s demographics, including geographic location, income, lifestyle, and more.

High Quality Lead 52

High Quality Lead Top of Funnel Paid Search Agency Content 52

Huptech Web

OCTOBER 20, 2023

But hold on; we’ve got something for you; Bonus tips on acing sales through creating top-notch landing pages that turn visitors into customers! With almost every e-commerce business participating, it becomes a battlefield for deals, a competition that keeps customers engaged and eager for more. So when’s Black Friday this year?

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Moz

AUGUST 12, 2020

From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. It required him to dig into the long tail, deep. From Zero to Local Ranking Hero. Darren Shaw. Christi Olson.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Moz

DECEMBER 16, 2019

Your market is made up of all of your customers’ locations. Local search marketing can include both offline efforts, like hanging eye-catching signage or getting mentioned in local print news, and online efforts, like having a website, building listings on local business listing platforms, and managing customer reviews.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Heinz Marketing

AUGUST 26, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So it’s like every other walk of life where it’s erring towards the long tail and erring towards specialization. Dan Englander: Yeah, it’s a great question.

Top of Funnel 12

Top of Funnel Advertising Agencies Paid Search Agency Ad Agencies 12

Single Grain

OCTOBER 27, 2020

Couldn’t lose any customers because they had a sale and we didn’t!”. We’re ready to help you break that down, identifying how to find the best competitor information available in a number of key marketing channels and how to implement it into your campaigns. Home Depot just had their big appliance sale,” he told me. “So

Paid Content 136

Paid Content Research Acquisitions Lead Ranking 136

B2B Digital Marketer

APRIL 1, 2021

He is the author of the essential guide to implementation, The Six Disciplines of Agile Marketing. “Agile marketing is a relentless focus on the customer and the customer experience.” ” “You’re not in control anymore, the customer’s in control. You need to fail often.

Planning 52

Planning Work Management Marketing Management Business 52

Hubspot

JANUARY 3, 2012

That's not to say there aren't some incredibly competitive long tail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business. Recognize and fill your weak spots. Even with all your inbound marketing knowledge , everyone has weak spots.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100