Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. But don’t overlook the value in investing in your online assets to support sales and capture early leads. After all: Like the weather, we can’t create the sales conditions we want.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

seo.co

MAY 15, 2023

When Google and Bing insert AI answers to queries above what originally were natural search results, website traffic, leads and sales will most definitely suffer. They also make up the majority of the long tail, which is now more likely to be dominated by machines. Where change exists, so does opportunity. ” etc.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Search queries were a big opportunity for us,” said Radaz. He added: “The integration gives them the tools to work really smart.

Marketing AI 92

Marketing AI Merchandising Enterprise Management Long Tail Marketing 92

KoMarketing Associates

APRIL 1, 2020

Scan branded search results for opportunities to update company information across third party sites. This could include the following opportunities. The financial uncertainty in today’s market has everyone looking for more information to aid their endeavors but not necessarily an immediate sales quote. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Tiecas

MARCH 2, 2024

Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Generating hyper-specific suggestions: Gneative AI Tools can suggest long-tail keyword variations based on semantic understanding, uncovering untapped opportunities for industrial SEO.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Is the offer appropriate for the likely sales stage of the prospect? Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

chiefmartech

JANUARY 25, 2022

The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Webbiquity

MARCH 31, 2022

Finally, establish a system for tracking progress and identifying opportunities for improvement as you go along. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Your launch is just the beginning of an ongoing process of continual improvement.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Have conversations with sales and customer service teams as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. So, if you’re looking for opportunities to grow sales, to grow revenue and to hit your number, this post is for you. Final Thoughts on EMEA Outbound Sales.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot. The evolving landscape presents both challenges and opportunities for businesses.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Sharpspring

AUGUST 10, 2021

What you might not have considered — and where intent-based marketing comes into play — are the opportunities available to reach users who are looking for a specific item or piece of information at a specific point in time. Informational intent is the best opportunity to leverage awareness-level content for your brand.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Brightedge

OCTOBER 27, 2021

For e-commerce retailers, the ultimate goal is sales. With consumers transacting mainly on product pages, understandably, there is a lot of attention paid to the product page, its components and easing the path to a sale. If we trace back a sale to its origins, 87% of consumers start with search. Why Focus on Category Pages?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Affiliate sales support independent publishing Additionally, incorporating FAQ sections within your content is a powerful strategy.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

Marketing Insider Group

NOVEMBER 22, 2021

This information is important because if you have pages that are drawing high traffic but not pushing customers to the intended next step (like subscribing or starting a free trial), you have a missed opportunity on your hands. Re-optimize with long tail keywords to drive organic traffic. Improve SEO best practices.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Marketing Insider Group

NOVEMBER 7, 2022

You’ll start the year with content that attracts relevant buyers and qualified leads and sales right out of the gate. When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. You see, sales people are funny. How long do they stay?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Salesforce Marketing Cloud

MARCH 25, 2024

MBAs and economists will tell you that their power comes from the fact that the economy can only support a limited number of large enterprises, creating a long-tail market for SMBs. They benefit local economies by creating employment opportunities, generating tax revenue, and contributing to the success of other businesses.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Digilant

SEPTEMBER 25, 2023

The National Retail Federation projects that retail sales will reach between $5.13 With more people shopping online, there’s ample opportunity for advertisers to create timely and memorable touchpoints with consumers to move them down the funnel over the three-month season. There’s good news on the horizon for retailers.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. And in every team too: Marketing and sales aren’t even the most app-laden teams. billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Navigate the Channel

NOVEMBER 21, 2023

They can evoke emotions, share values, and create memorable experiences that resonate with viewers long after they’ve watched the video. This proactive approach not only enhances the shopping experience but also drives additional sales and revenue. Users are more likely to ask complete questions or use long-tail keywords.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

ClickDimensions

OCTOBER 24, 2023

AI aids in optimizing keywords and improving search engine rankings: Keyword Research: AI tools analyze search trends, competition, and user behaviour to suggest relevant keywords and long-tail phrases to target. Need help getting started with AI?

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. This presents new opportunities for e-commerce businesses to enhance the user experience and drive sales through visual search optimization.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

EveryoneSocial

MARCH 30, 2023

Lily explains why sharing social content wins in the long-term. If you’ve ever been in a sales role, you understand that at the end of the day, activity and closed-won dollars are the two things you’ll be graded on at the EOQ. Sales leaders are often stuck on call-email-call-email, get on ZoomInfo, and they set metrics around that.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing Top of Funnel 52

Hubspot

MARCH 19, 2020

If you have salespeople ready to close sales but need to fill their pipeline with more qualified leads, the primary goal for your content marketing is probably lead generation. If your primary goal is lead generation , keyword research can enable you to identify pain points or sales objections you might want to cover in your content.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

chiefmartech

APRIL 24, 2018

If we were to organize them by valuation, the resulting graph would illustrate a classic long tail: a handful of multi-billion dollar giants in the “head,” quickly tapering out across a very long “tail” of thousands of smaller firms. web analytics or sales intelligence).

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. And the eCommerce industry added $219B in sales in 2020 alone. These are transactional results, with direct opportunities for consumers to convert by adding items directly to their cart.

eCommerce 115

eCommerce Paid Content Features Trends 115

Brightedge

JULY 1, 2020

In order to improve your organic ranking, consider the basics of SEO which includes keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags, and more. These are great opportunities to create different experiences for your audience off of the same query. When to use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. ” So you create a TOFU long-form piece about that topic. And despite being a challenge, a comprehensive long-form content strategy will increase your chances of ranking and make the effort worthwhile.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? Moreover, using tools like a plagiarism checker in your content creation workflow, you can appeal to the audience as an authentic brand–meaning increased website traffic, leads, and sales. What motivates them?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Buffer

APRIL 21, 2022

Here's what fuels us, even when it's tough: we have the unique ability and opportunity to truly make a life-changing impact on someone's life. How could I keep letting great opportunities slide? That is a privilege, and we won't take that for granted. Where were my qualifications? What would others think of me?

Business 93

Business Work Management Fulfillment Startups 93

Brightedge

JUNE 3, 2020

Since the start of the pandemic, B2B tech organizations have worked to adjust their marketing and sales strategies in order to attract more of their customers online. Rather than spending advertising budget traditional ads, brands can leverage digital marketing opportunities in SEO & PPC channels during this time.

Research 80

Research SEO B2B Long Tail Marketing 80