Zoominfo

OCTOBER 22, 2020

I have to be targeted with my outreach, so that it’s relevant to the receiver of that information. We also include over tens of thousands of long tail company attributes: Benefit plan end dates. Email a prospect once as part of outreach? So, the information is specific and targeted. What are some other requirements?

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Biznology

MAY 2, 2017

If you’re doing an amazing job doing earned media “long tail” micro-influencer marketing and your pitch — what you’re offering — meets whatever minimum cash or value equivalency threshold that shows them respect for their time, their energy, and the opportunity cost, then you’ll have success. .”

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. So we focus on reaching the long-tail. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Convince & Convert

JUNE 3, 2012

Reasons Why Online Influencer Outreach is Overrated. Second, as influencer outreach programs like this become more rampant, especially in hot verticals like Mom and Dad and tech blogs, readers and followers start to turn a jaundiced eye toward the endorsement itself. Don’t Let the Audience Tail Wag the Advocacy Dog.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. This provides visibility into engagement history and identifies the most opportune time for sales outreach.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch.

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Marketri

FEBRUARY 22, 2024

They rejected “push” style outreach like cold calling and spam emails. If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot. It caught on as Inbound Marketing fed a growing trend towards self-service sales.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Only B2B

MARCH 10, 2022

Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Step 2: Contacting Potential Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Biznology

MARCH 13, 2018

From my early days playing D&D as a tween to ordering Harry Potter and the Philosopher’s Stone from the UK not long after it was released, I’ve resented being a Muggle. According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction. Guess what!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. The ESP industry’s long tail. While those ESPs control the vast majority of market share, there’s a healthy long tail of ESPs in the marketplace as well.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. Procurement and Sustainability can only scale their expertise and engagement so far when working one-on-one. Dig deeper: How Smartly.io

Work Management 109

Work Management Budget Programs Marketing Automation Services Marketing Management 109

B2B Digital Marketer

MARCH 31, 2022

Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. 09:46 – If most B2B service-based businesses don’t believe in digital marketing, then why am I being blasted with a lot of emails and cold outreach?

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Zoominfo

OCTOBER 22, 2020

I have to be targeted with my outreach, so that it’s relevant to the receiver of that information. We also include over tens of thousands of long tail company attributes: Benefit plan end dates. Email a prospect once as part of outreach? The information is specific and targeted. What are some other requirements?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Sword and the Script | B2B

JULY 18, 2023

Focus on the long tail in B2B content to meet needs. SDRs in B2B conduct more than 100 outreach activities every day. SDRs in B2B average 104 outreach activities leading to 3.6 Read more on Sword and the Script 7. Read more on Marketing Profs 8. . ” Read more on Marketing Charts 9. attempts in the SDR sequence.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Brightedge

DECEMBER 9, 2021

Three factors are relevant when taking an active approach to link-building (which will typically take the form of outreach): Quality - Links from high-quality, trusted sites carry much greater weight than low-quality alternatives. Quantity - Generally speaking, the more links you can acquire, the better. Conclusion.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation. Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

chiefmartech

SEPTEMBER 5, 2021

Tavus — personalized deep fake videos for marketing/sales outreach. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail. Secoda — aggregating company data and metadata, especially for startups. Whalesync — sync data between multiple no-code tools.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Binary Demand

MAY 2, 2023

Inculcate SEO strategy with long-tail keywords When dealing with SQLs, you should focus on search engine optimization techniques. It’s essential to prioritize using long-tail keywords as they can help target a specific type of buyer who is more likely to become your customer.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. While we have some time, think about trying the following: Create a long-term brand-establishing strategy. This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

LeanData

APRIL 22, 2021

As the roles of account executives (AEs) are responsible for closing deals at the tail end of the buyer’s journey, SDRs are responsible for the front end of the journey, setting the table for AEs to succeed. Not all leads are created equal, and therefore, not every lead should have the same SLA with regards to outreach and engagement.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Hubspot

MAY 28, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Sales process metrics reveal misalignment in outreach and qualification. Refresh your email outreach with these sales templates. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Directive Agency

JUNE 10, 2020

For lead gen, SaaS companies with case studies should consider doing the following: Give them to your sales teams for cold outreach, and mention these studies/statistics in outgoing cold emails. Publish search engine optimized case studies on your site to target long-tail phrases (such as “how to…” phrases).

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. A combination of great content & targeted outreach is the proven method of building links.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. With the long tail, “all the other blogs,” we dig deep.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

BenchmarkONE

JANUARY 22, 2020

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. Adding efficiency to your outreach and lead nurturing strategies. Marketing automation platforms have come a long way, and not every software out there is created equally.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

seo.co

FEBRUARY 24, 2022

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. There is a big difference between startup SEO and enterprise SEO.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Smarte

SEPTEMBER 9, 2021

Time management is most critical for enterprise sales teams where especially sales cycles are long tails and hence it’s important that they remain cautious about ROI while progressing from lead qualifying to closure. As a sales person your priority is how resourcefully you improve the sales efficiency to maximize sales results.

Sales Qualified Leads 40

Sales Qualified Leads Long Tail Marketing Enterprise Management Sales Cycle 40

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword research tips Embrace long tail keywords. This is an old black hat tactic that is still being used, but doesn’t produce long-term results.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Longer tail keywords will naturally have lower search volumes but this doesn’t mean you should discredit them. Do they create long detailed guides or short news-style pieces?

Analysis 87

Analysis SERP SEO Domain 87

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Over time even your best content tends to go stale.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

APRIL 26, 2016

Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. For the longer tail, I only reach out to people who have emails. One can easily go down the rabbit hole on this, which is why everyone needs to have at least 10,000 followers! And then I send out a blast.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

KoMarketing Associates

MARCH 21, 2013

Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development. Conversely, gain insight on where PR focus is so that you’re keeping track of the right influencers in social media / third party outreach. Give your PR team knowledge to help win the big pitch.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120