KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. It’s the star player in the elements such as the title tag, main heading, the first paragraph, and the URL. Don’t ignore long-tail keywords (longer, more specific phrases).

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Oktopost

MAY 2, 2021

That is just another way of saying that it creates long-term awareness for prospects engaging with the brand over time. This long-term (long-tail) approach is why it is essential to optimize your YouTube posts as an effective means for evergreen content marketing. . You can do this on YouTube through the magic of tags.

Youtube 134

Youtube Budget Programs B2B Marketing SEO 134

Contently

MARCH 1, 2022

The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

EMagine B2B Blog

MAY 21, 2018

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. To do this, start by writing a list of long-tail keyword style questions. Optimize the title tag. Answer the question in the first two sentences.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Scoring 48

Sales Engine

SEPTEMBER 18, 2015

For example, the keywords that you use in your page title, URL, headlines (H1 tag), and occasionally throughout the content are still relevant. To demonstrate, let's use a common keyword like “software.” The post could be used to target buyers that know they have a problem and know that they need a software solution to solve it.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Directive Agency

APRIL 15, 2022

Errors in language declarations using the hrflang tag (allowing you to show the copy in multiple languages based on your audience location or preference). Maybe you know that “cheap social media software” brings you users who consistently complete a free trial but then never convert because they can’t afford your tool.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Optinmonster

AUGUST 25, 2022

No software can understand your business and audience the way that you do. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush is a search engine marketing software with powerful functionality. Why Do I Need an Seo Audit?

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

DivvyHQ

MAY 17, 2018

After you craft your content with conversational questions and long-tail keywords, focus on developing a few FAQ pages that closely link to your product, service or industry. In other words, it is important to answer these questions in a conversational manner to boost your chances of getting picked up for long-tail keywords.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Long-Tail Keywords are Vital to a Sound SEO Strategy. A long-tail keyword is a search term that is four or more words. Keywords Rely on “User Intent”.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. Get The Meta And Title Tags Right. Meta tags are small code segments that provide search engines with essential information about your webpage and how it should be displayed in search results. Upload Content To Your Website.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

B2B Marketing Insights - WE

MARCH 25, 2022

On-page factors include title tags, meta descriptions, header tags, images, page content, keyword density, HTML code, page speed, schema markup, etc. Long-tail keywords are specific phrases that are more targeted and less competitive than general keywords. On-page SEO. Off-page SEO. Keyword research.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Cisco - Virtual Classroom Solutions.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brightedge

JULY 26, 2022

By providing influencers with a handful of long-tail keywords, your brand’s name will have consistency in being represented in a certain way by the targeted audience. With each post that was shared with the #KeepsakeIt tag and link, more and more exposure was generated, resulting in more chatter around Hallmark.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

ClearVoice

OCTOBER 23, 2023

Your goal isn’t necessarily to hit long-tail keywords. Tools like Google Analytics , Google Search Console , and third-party SEO software provide data on various metrics, including traffic, click-through rates, bounce rates, and conversions. How can you optimize your supply chain during different seasons of the year?

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

Method and Metric

APRIL 22, 2020

The best place to start for most websites is to: Avoid broad terms and instead focus on long-tail search keywords. Long-tail keyword: affordable power tools in Denver with a lifetime warranty. Following these guidelines will help your meta tags display properly instead of potentially getting truncated.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

ClearVoice

AUGUST 23, 2023

It generates everything from long-tail keywords to local SEO and alternative keyword options. Plus, it recommends: Title tags Meta descriptions Headers Keyword usage SEO Performance Tracking: AI continuously monitors your content’s performance and suggests tweaks to improve its SEO. That gives you extra time to refine it.

Marketing AI 52

Marketing AI Content Budget Programs Keywords 52

Directive Agency

OCTOBER 13, 2016

You may think you need to hire some Silicon Valley software engineer to remedy your site issues, but this is not the case. These linked keywords are built from the long tail keywords made from the original keyword strategy. You can do so by developing a strong B2B long tail keyword pattern.

Optimization 40

Optimization Long Tail Marketing Marketing & Strategy Lead Scoring 40

ConvertKit

NOVEMBER 8, 2019

When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. If you have a large list in your email marketing software or will be running PPC ads toward a specific call to action, a conversation-focused page will do. Header tags. In the H1 title tag.

Landing Pages 53

Landing Pages Optimization SEO Lead Scoring 53

Valasys

AUGUST 3, 2023

Automation has taken the reins here, with powerful tools like MOZ, SEMRUSH, WooRank, and website crawling software such as ScreamingFrog and Sitebulb. They’ve harnessed the power of AI to enhance on-page SEO tasks like crafting attention-grabbing title tags, captivating meta descriptions, and enticing headings.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Moz

FEBRUARY 3, 2021

They’re often searching with keywords like: “[industry] software” “[industry] tools” “[competitor] alternatives” “Is [competitor] a good product/service?”. It’s a long-tail keyword with only about 500 searches per month. For instance, CRM provider Copper currently ranks for “cold call script to get appointment”.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Buzz Marketing for Technology

JUNE 27, 2008

link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ Slideshare.net (beta). My Slidespace. Most Viewed. |.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. jr on CPAL is a Free Software License. Long Tail. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 Conference. Enterprise 2.0

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Single Grain

AUGUST 24, 2021

Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. What Is Enterprise SEO Software? Enterprise SEO software is a collection of SEO tools that helps to optimize a website and assists with different SEO tasks.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Anything Goes Marketing

FEBRUARY 24, 2008

Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. : Get the Cat by Lawson Software. This is a good laugh.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Of course if youre lucky youll find something valuable in the mix of agile software, Ruby on Rails, ASP.NET, eLearning, technology, politics and marketing that I write about. Looking forward to the beginning of true space tourism and pursuing software craftsmanship. Long Tail. (1). Styling tag widths. by Falkayn.

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Outbrain

JUNE 18, 2018

Here’s an example of how we drove more organic traffic to our CRM software by winning the snippet for “best CRM.”. Notice how easy it is for Google to not realize it is repeating a numbered list—so be sure to properly outline your steps with ordered or unordered list tags. In my opinion, the second method is more useful and logical.

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Marketing Insider Group

MARCH 30, 2020

Common ways to optimize your webpages include: Incorporate long-tail keywords. 3: Accurate Title Tags and Meta Descriptions. Ensuring the accuracy of title tags is a major factor in SEO. Accurate title tags are vital to ensuring this process works as designed. Don’t stuff title tags with repetitive keywords.

Paid Social Agency 276

Paid Social Agency Paid Search Agency SEO Lead Scoring 276

Hubspot

JULY 22, 2015

The canonical tag was introduced by Google to help solve the problem of duplicate content. Setting the canonical tag correctly can help in situations like this where there is both a http and https version of the site indexed. The problem for this site is they didn't have the canonical tag set to anything.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

seo.co

OCTOBER 7, 2021

When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?” Input your winners into rank tracking software. Content writing.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

MAY 3, 2010

Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). Depending on your blogging software there could be different ways of editing your page title, URL and H1.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Optinmonster

AUGUST 18, 2022

One quick tip is that we suggest using long-tail keywords whenever possible. There may be less search volume for these long-tail search terms, but the user intent to purchase is often very high. Step 4: Optimize SEO Title Tag. Pick a challenge funnel software. If your keyphrase score is low, don’t worry!

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

DivvyHQ

JULY 23, 2019

For example, let’s pretend you are an ERP software firm targeting small businesses. By identifying the highest-converting keywords, we can find either the exact match or a related long tail variation of that keyword to properly target our core pages with.

Keywords 67

Keywords Top of Funnel Paid Search Agency SERP 67

Single Grain

DECEMBER 22, 2023

Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches. Similarly, create a function to auto-generate alt tags based on the product name and category.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Hubspot

DECEMBER 12, 2011

ALT Text/Tag or Attribute - A description of an image in your site's HTML. Headings - Text on your website that is placed inside of a heading tag, such as an H1 or H2. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Add ALT text to images whenever possible.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28