Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. What Exactly is Email Personalization? Segment your subscribers.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Webbiquity

AUGUST 9, 2022

Optimizing your sales pitch deck is one you may want near the top of your list. For your prospect to consider buying from you, they need to understand how your product will work in their world, how difficult (or easy) it will be to implement, and what specific benefits it will provide to them. Image credit: Jason Goodman on Unsplash.

B2B Marketing 264

B2B Marketing Tips B2B B2B Sales 264

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. A website relaunch is an exciting time.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Secondarily, it’s probably (especially in the current tight labor market) there to explain to prospective employees why they should come work for you. Directory Listings and Buyers Guides.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Webbiquity

OCTOBER 11, 2022

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. Build an Opt-in Email List. Use Social Media Platforms to Your Advantage. Partner With Influencers.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Though it can work equally well for business or consumer marketing, early customers have been primarily small marketing teams, agencies, and freelancers who are working with a number of different B2B clients.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

OCTOBER 22, 2021

Using the products, services, target market, industries, and geographic areas you serve, create a list of words and phrases that relate to your business. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Webbiquity

JANUARY 17, 2020

Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. After all, getting re-requesting permission could reduce the size of your mailing lists and make individuals more aware of their right to opt-out of receiving marketing communications.

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Webbiquity

JANUARY 16, 2024

Instead of just listing features, you create a video that tells a story and gets people excited. You could create a video with a quiz where viewers can pick the features they think would be most helpful for their work. Use eye-catching visuals, a good story, and music to make it feel like a special event.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Webbiquity

JULY 28, 2022

With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. Your audience gets to see what you’ve been working on in secret ahead of the release date. Sending this email ahead of your product release can work wonders in engaging your subscribers.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Webbiquity

JANUARY 5, 2021

There are a few key differences between the top companies post and the list here. First, this is a list—not “ the list”—of the top people, as there is no way to make a list like this definitive. Second, this is an alphabetical list (by last name) rather than rank-order by number of followers.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Webbiquity

JUNE 1, 2021

What worked yesterday might not work today. Work on your email delivery: Sending an irresistible offer at the optimal time should do the magic on your subscribers, right? No matter how good it is, your content doesn’t matter if it doesn’t reach your subscriber list. Here’s what works in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. The most popular slice to partner with is micro-influencers, those with a social media following of 10,000-99,999 followers or subscribers; 64% of marketers plan to work with these individuals.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

FEBRUARY 22, 2022

Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis. Nearly three-quarters (72%) of B2B influencers said they would work with brands for free. There are many reasons influencers will choose to work with brands, beyond monetary compensation.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Many B2B buyers, confined to working from home, are consuming more content than before. Work on mastering SEO and website optimization. Guest post by Nahla Davies. Social distancing is now the norm. There are 5.59

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Webbiquity

JANUARY 18, 2022

You’ve simply got too many other to-do items on your list that are a higher priority. Or does it mean they are so far along in their decision process that if my company isn’t already on their short list, it’s too late? DiscoverOrg didn’t make the list because it’s owned by ZoomInfo.)

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. B2B collaborations help you share resources with other businesses, enabling you to work more efficiently and share risks, all while providing more value to your consumers.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). Also, work to build an email list and contact list compiled in case that day ever comes to your social account. There is nothing you can do to avoid that. It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

JUNE 7, 2022

Knowing your work and what to expect is a good thing, but companies shouldn’t make assumptions when talking to clients and try to implement a one-size-fits-all approach. Show your dedication by working on their issues and providing solutions. People appreciate it when someone works to understand them and their problems.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

MARCH 21, 2019

Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. Use a list-builder tool like OptinMonster or Sumo to grow you opt-in email list. Marketing and sales not working together. Guest post by Lane Harbin.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MARCH 15, 2018

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). Perfect if : you want a tool for all your social media management , work with a team, or post a lot of content.

Social Media 322

Social Media Tools Media Work Management 322

Webbiquity

SEPTEMBER 26, 2017

You have to know how to generate leads and work them. Make a List. To maximize the potential of those leads, make a highly targeted list of prospective customers. This is your niche, and these are the businesses you want to add to your list. Once you’ve made the list, go ahead and send a connection request to each person.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

OCTOBER 23, 2019

Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to extract a list of companies/websites using this software. How to get the list uploaded to LinkedIn. Image credit: C_osett on Flickr. Let’s dive in.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Webbiquity

OCTOBER 21, 2022

Longer articles also allow the incorporation of lists, tables, and bullet points to create variety. Hiring a good SEO copywriter or working with an agency is a wise move if you don’t have that kind of resource in-house. Unique content stands out among other blog posts and articles. appeared first on B2B Marketing Blog | Webbiquity.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Webbiquity

JULY 21, 2020

Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them. What’s the best time to display a pop-up on your site to help build your email list? Who knows? A robot may take your job someday in the future. The best subject line to use?

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Start by conducting market research to discover what works best for your target audience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

AUGUST 11, 2020

Brian Richardson, who spent five years working at the Minneapolis-St. The inspection is focused on safety and security issues such as holes in the concrete, fencing problems, faded marking on the runways, lights not working, etc. Webbiquity: What inspired you to work on a solution to this particular problem? The Inspiration.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

Webbiquity

JANUARY 18, 2024

Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. Based on the criteria you’ve used, tailor your messages to address the unique needs of the people you’re emailing.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

JANUARY 21, 2022

Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. But for those with a great idea and strong work ethic, it can be very rewarding. It’s essential when working at home to have a dedicated workspace. Contributed post.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

MARCH 11, 2019

Get to Know the Person You Will Be Working With. Working with a person you just met online can be frightening, especially in today’s world. Some red flags might include asking for payment before the work is completed, not delivering original content or— if you contracted them through a platform—asking for money offsite.

SEO 220

SEO Tips Marketing Proposals Work Management 220

Webbiquity

JANUARY 21, 2020

Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Remote Working. Many small businesses now make extensive use of remote working technologies, including remote desktops and cloud storage. Guest post by Ludovic Rembert.

Small Business Marketing 270

Small Business Marketing Phishing Budget Programs Tips 270

Webbiquity

MAY 11, 2021

An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. Make a list of every piece of marketing content you’ve created. For the best results, you should have a third party at least look over your findings. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Webbiquity

AUGUST 17, 2021

Some people keep their “wish lists” on a Pinterest board. Pinterest is highly addictive and being there and posting there doesn’t feel like work at all, it feels like fun. These insights give you a look at what’s working or not when you pin. Pin Sizes and Pin Types That Work Well. on their pinboards.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

NOVEMBER 12, 2018

With thousands of tools on the market across dozens of categories, it’s challenging to identify the most important types of tools to invest in, choose the best tools for your needs within those categories, and integrate all the tools in martech stack (or more accurately, your martech matrix ) to make all the pieces work together.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Webbiquity

DECEMBER 27, 2023

In addition, claiming and optimizing your Google My Business listing is essential. While working on ranking higher in the voice search engines, you can still find ways to enhance efficiency. Tools like OneUp help with this since you can’t do it directly from your Google business listing.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

Webbiquity

OCTOBER 21, 2020

Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages , and create a pleasant shopping experience. Creating an appealing visual brand that’s unique and pleasing to your target audience is essential, with the caveat that it has to work within your digital marketing channels.

Branding 292

Branding Brand Identity Mobile Advertising Touchpoints 292

Webbiquity

APRIL 7, 2020

That’s even more the case now when so many professionals are working from home, many for the first time. As she notes: The honeymoon phase of work from home has worn off for most people. Remote work requires us to re-think the meetings we took for granted. I transitioned to remote work five years ago.

Work Management 264

Work Management Marketing Management Burn Rate Word of Mouth 264