Biznology

APRIL 29, 2015

Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. You feel like you spend more time logging in to these different sites than actually using them.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. image credit: LinkedIn Training. Image via CrunchBase. Claim Your Custom URL.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. Here are 11 tips and tools to jump-start your SEO. So be clear what you want people to do when they get to your site.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

MAY 14, 2018

It means being cited in the social media and email feeds of colleagues. These tools offer social proof – someone else saying what you’re offering is of value – thereby making it more likely that someone who doesn’t know you will take the risk of investing their time and attention in your content.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. So, please beware.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JULY 31, 2019

No matter if you’re launching a fashion boutique, an IT company, or an online store, there are numerous amazing tools and resources that will help you build, strategize, and launch your business. Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JULY 19, 2016

on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ). Check out my article about this.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. ” Morning Runs. 1970 Dogwood Street.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. But now, Google has the same all- access keys to back-end data on all your favorite social sites as they do now to your site. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

OCTOBER 3, 2013

Businesses seem to see the value in social media usage. Business owners seem to know that social media is the place to be but not many know how to set appropriate goals when it comes to these digital forums. Understanding the basic strengths of social media can help guide realistic and impactful business expectations.

Social Media 80

Social Media Media Twitter Linkedin 80

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). While you can see some keyword data in Webmaster Tools, Google no longer provides search query info to site operators. LinkedIn also launched “Sponsored Updates,” a paid reach product. Google killed Google Reader.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MARCH 27, 2013

However, because of my social media profiles and the fact that I’m writing under my own name for Page One Power, I’ve had avenues of contact with dozens of webmasters and editors, but my most eye-opening moments have been when clients or potential clients have contacted me directly through my social profiles.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. LinkedIn Company.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

JULY 16, 2015

In many ways, Google’s loss I described last time is social media’s gain. Social and mobile really go hand-in-hand, leading to rapid growth among your customers for both mobile and social. As customers grow more accustomed to these tools, you should expect to see greater uptake and increasingly significant results.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. So, maybe none of the below tools were made for me, do I hack/roll my own. So, to me, Inkybee is the best research tool.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. So don’t squander the opportunity to turn your website into a lead generation tool. Add similar offers throughout your site, varying the deal to suit the surrounding content.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

JANUARY 21, 2013

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. Now there are three extra links pointing back to Sarah’s content not only on Biznology, but on other sites where she has claimed Authorship as well. The Downsides.

SEO 80

SEO Google SERP CTR 80

Biznology

SEPTEMBER 17, 2013

Because obviously you can completely control your own reputation — just don’t put yourself out there, yank all of your sites, shutter your corporate web site, close your blog, and kill all that social. And you don’t want to. Even so, you’re not the only person who can define you in the Internet age.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

APRIL 17, 2015

The way to do that is to attract more visitors to the site, and attracting more visitors typically false under the umbrella of SEO. SEO, of course, is much more than the very mechanical, tech-side adjustments that were made in the past, so be sure you’re looking at your site much more comprehensively. Social Media – The Amplifier.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. When someone finally takes your bait and lands on your site, having the perfect site is only the first step.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

JANUARY 15, 2013

Well, cross-posting tools don’t make your cross-posts look as good as they could. And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Well, you first need to build out any sites you already have, including all your companies, foundations, and boards. So, please beware.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

DECEMBER 14, 2010

But "everyone" also uses email, social media and mobile phones, too. Look at how you use LinkedIn. Sure, search engines and social sites like Google and Facebook aggregate loads of people. Improve your Web presence - Note, I didn't say fix your Web site. Selling business-to-business? Want more press?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

FEBRUARY 14, 2014

Biznology’s content reaches a wider audience than my own blog on Andigo’s site. Other examples that we’ve used include websites like Social Media Today and print/web publications like New York Enterprise Report. There are a number of interesting tools available to help you find the experts and key influencers in any particular market.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Dedicated sales teams, some of them even housed on site at the customer’s operation. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

MAY 22, 2013

Thanks to Penguin forcing spammy sites out of the index, Google Now offering relevant details before your customers even search, and OK Google reading the “best” answer, your customers will receive fewer different links on each query. Build your email list and social connections. Here’s why: Fewer search results.

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

JULY 9, 2013

Internet Marketing Reputation Management Above Top Secret Abraham Harrison Brent Franson Google linkedin Michael Fertik Online Reputation Management orm reputation management reputation.com Savile Row Search engine optimization Searching Slumlord Ted Kaczynski' And, in an economy where people have lost everything, people have nothing to lose.

Work Management 80

Work Management Marketing Management Marketing Analytics Tools Budget Programs 80

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. B2B databases carry data at three levels: the enterprise or parent company; the site, or location, of offices, plants, and warehouses; and the multitude of individual contacts within the company. Web data, from cookies, registrations and social media.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

OCTOBER 1, 2013

Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Facebook Object Debugger: A valuable tool for marketers & businesses (socialmedia.biz). With social media, you need to do more than forage (socialmedia.biz).

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

JANUARY 26, 2011

Tools like American Express OPEN SearchManager are vital for small businesses to provide understandable reporting and read-and-react functionality to the average marketer even when there are relatively few platforms to advertise on. AG: It makes it slightly easier but frankly, it would have been easier if the two companies had just merged!

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

MAY 26, 2015

Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. I understand.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80