Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

FEBRUARY 15, 2013

My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. I am hesitant to call the service a social network. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals.

Linkedin 80

Linkedin Social Networks Social Media Twitter 80

Biznology

JUNE 20, 2012

A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? For instance, a client of mine uses Pinterest to market its services to one target customer: young women planning their weddings and other social events.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Biznology

NOVEMBER 2, 2020

A variety of services have sprung up to automate the company-identification marketing process. You may think of bots as customer service tools, but they have become much more than that. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

JULY 2, 2018

Find a data company that also offers modeling services. Beef up your LinkedIn skills. LinkedIn is a treasure trove. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Your lookalikes can be modeled at the contact level and the company level.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

FEBRUARY 23, 2018

Still others put the function inside customer success — customer service, tech support, account management — which makes some sense for businesses that realize that tight alignment between CS and marketing is important. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. Some companies.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? Is Your Only Legacy a LinkedIn Profile? New Phone Who Dis? New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. Your years of experience doesn’t tell me the unique business value that I will receive from your services or solutions. Like this post?

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

JANUARY 26, 2022

According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid. As one CEO client told us, “We are headed for a big IPO and want the best culture possible to attract the best talent to get there.”.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

OCTOBER 31, 2017

.” Until now, I would have to go to my Contacts, search for the hater, and then track down where I found them—LinkedIn, probably— and actually delete/disconnect/break up with that contact, and then delete their entire record from my Contactually contact database. Archive, on the other hand, acts like a DNC list— Do Not Contact!

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

DECEMBER 15, 2021

This means developing strategies around the customer experience, at all touch points, informed by deeper insights and attention to customer needs — combined with a superb product or service, with continuous improvements to stay ahead of the competition. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

AUGUST 21, 2017

Then Amazon leaped ahead with Alexa, Google declared AI will be its future, chatbots rose, Pokemon Go triggered Apple’s addition of the ARKit platform, the cloud services war erupted, and Microsoft bought LinkedIn for $26 billion and re-focused on the cloud. Then its proven advantages can be sold as a service.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

DECEMBER 2, 2019

The top application so far is customer service, to solve problems quickly. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. Still mostly in data-heavy fields like financial services. Provide them with logo merchandises to use and wear.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

OCTOBER 4, 2019

But a post in our LinkedIn group from a “freelance captioner” opened my eyes to the fact that captions represent an easy and inexpensive way to boost video performance and quality at a nominal cost. A freelance captioner, or a good transcription service, charges only about a dollar for each minute of video. Compliance.

Video Marketing 123

Video Marketing Youtube Keywords Cost 123

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management. Martin: I started at Oracle Hyperion, heading a lead generation team in the financial services area.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

JANUARY 26, 2017

This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Such thought leadership often allows providers to charge more for their services. I’ve mentioned it before but it bears repeating.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

MAY 30, 2017

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. Are you going to dance the light fantastic amongst your connections of LinkedIn ?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

FEBRUARY 20, 2019

Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn. This evolution may be leading to the end of the one-note communicator.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Some businesses also advertise their products and services through promoted posts and targeted ads. LinkedIn: LinkedIn is used to connect business professionals. The bad news? The good news? You don’t need to!

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

APRIL 6, 2022

The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. There are thousands of agencies that claim they “do social media.” This is a flat-out lie.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

APRIL 3, 2018

Finally, you should start populating every social network service, social bookmarking site, and social news site. Share more than you might want to.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

MARCH 22, 2017

Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Social media gurus make social media management sound so darn difficult. Identify your most important social channels.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

APRIL 26, 2016

So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JULY 31, 2019

When starting an internet company, popular cloud computing vendors like Microsoft Cloud, Amazon Web Services, IBM Cloud, or Salesforce will support your IT infrastructure and, at the same time, save you lots of money. Second, use LinkedIn. In addition to LinkedIn, there are many job posting sites that may help you get noticed.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Thus, people’s account names, Facebook IDs, likes, and comments ended up on Amazon Web Services cloud servers. Social media platforms are gigantic. What is a VPN?

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Find out how your product or service has relevance to their lives and what they need.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 18, 2014

Put simply, if you’re not measuring, then you’re simply guessing, and you really don’t know whether you know your audience or are publishing content that ties in to your products and services. Content Marketing analytics Content marketing linkedin marketing Measurement social media'

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

APRIL 28, 2020

The way we approach selling and marketing our products and services has changed, and the pitch needs to change, too. If the businesses that buy your product or service are impacted by their customers or supply chains experiencing a decrease, it will impact your business in the long-run. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

OCTOBER 28, 2014

Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress' But that’s not enough. And then there’s Cyfe. Cyfe is a Business HUD.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. The service is offered as a free benefit to companies, and employees receive a discounted rate when they join through their firms.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

DECEMBER 27, 2013

What if they turn off key services, eliminate more data or, most worrying, restrict access to customers? Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). LinkedIn also launched “Sponsored Updates,” a paid reach product. Or Facebook, Twitter, LinkedIn or the rest.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. Brand Protection service which automatically reserves your name on new sites as they are launched.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

OCTOBER 7, 2014

.” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. Good luck and go get ‘em, Tiger!

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

AUGUST 23, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization. But how does focusing on LinkedIn lead gen hurt revenue performance?

Top of Funnel 126

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 126

Biznology

NOVEMBER 1, 2016

Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. Sounds easy, but easier said than done. Let me know if you have any questions. Like this post?

Social Media 0

Social Media Media Paid Search Agency Verticals 0