Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? I love LinkedIn. You have to be on Twitter.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay.

Work Management 267

Work Management Social Media Marketing Management Promotion 267

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. However, in many cases, conversational engagement is better facilitated through Twitter.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

Webbiquity

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Enlarge your network by searching for and joining groups that are relevant to your business. Use LinkedIn Ads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Email Marketing vs. Social Media Usage Which Has Better Reach: Email or Social Media? Which Drives More Sales: Email or Social Media? Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. What are the benefits of social selling?

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Hubspot

AUGUST 14, 2019

How do you avoid wasting time on channels that won't bring in a solid ROI? And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career? The struggle is real.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Biznology

APRIL 24, 2017

66% of marketers cite Facebook as their preferred social network. 61% of marketers report their biggest challenge is measuring ROI from social channels ( Simply Measured ). 64% of people use social media to find inspiration for shopping ( Crowdtap ). Sprout Social). Business.com ). Business.com).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Oktopost

FEBRUARY 21, 2022

LinkedIn ). times more ROI on employee advocacy posts over the same amount spent on paid social. Not all networks work the same for employee advocacy. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. Twitter advocacy posts drove 3.7 Eldelman ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Sprout Social

NOVEMBER 25, 2020

However, paid social isn’t the same on every network. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. Here we’ll break down specific strategies for each major social network: Facebook advertising strategy. When it comes to social ads, Facebook is king.

Social Media 140

Social Media Resources Advertisements Advertising 140

EveryoneSocial

JANUARY 4, 2021

Easy access to knowing when accounts are coming up for renewal helps sales teams know where to focus relationship management on social. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. EveryoneSocial .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Social Networking.

Paid Content 133

Paid Content Social Media Media B2B 133

TrustRadius Marketing

MARCH 2, 2022

From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. The platform offers a usable free plan covering six different social channels and a more fully-featured paid tier at $12.50/month. Later will impress you less with other social networks.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Contently

JUNE 12, 2017

For those who are active on social, LinkedIn tends to be the first choice, followed by Twitter. Every other social network lags behind in a major way: 8 percent (40 in total) of F500 CEOs use Facebook (and only eight are active), and 11 are on Instagram. If the study has a flaw or gap, this is it.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 98

Social Media Features Media Curation 98

Biznology

JULY 15, 2013

900+ hospitals are actively using social networking tools to communicate with patients (MC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking. It had a 6-to-1 ROI. Does it generate value? PATIENT ADHERENCE.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Zoominfo

FEBRUARY 19, 2018

Marketers spend an average of 4-6 hours a week on social media ( source ). 61% of US marketers use social media for lead generation ( source ). B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). B2B Social Selling with LinkedIn. alone ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Instead, you can automate the process using social media automation software and create workflows to do this automatically.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. There are multiple social media networks that can be used by businesses based on their product, service, and audience. Consistency Is Key.

Social Media 110

Social Media Social Marketing Practices Media 110

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

EveryoneSocial

FEBRUARY 2, 2023

There are numerous examples of the network effect on the internet, and many of today’s most successful companies were heavily influenced by it. Take Twitter, for example, as more users began using the micro-blogging service and sharing thoughts, links, and media, the more value Twitter had to the public at large.

Social Media 98

Social Media Effectiveness Media Work Management 98

Savanta

APRIL 15, 2014

It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose. Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. Importantly, it looks as if LinkedIn is set to hold this lead as the B2B marketer’s favourite. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Social Media 99

Social Media Media Jigsaw Marketing Analytics Tools 99

Zoominfo

JUNE 4, 2018

Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI. Twitter followers. Yes, your LinkedIn audience is smaller. So, which data points are the common culprits? Facebook likes.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

The Point

JUNE 8, 2016

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. through ads on display, video, mobile and social networks. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). Maximize Social Business ). Social Media Today ). 7: 12 Solid Stats Surrounding Social Networking (Plus Four Timely Tips). #8:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

NOVEMBER 5, 2019

To determine this, it can be helpful to find out which social channels your specific audience is using to look for products, and then create social strategies that meet them where they are on their preferred platforms. For example, research shows that 80% of B2B leads come straight from LinkedIn. Source: Lucid Software.

Paid Content 98

Paid Content Research Product Youtube 98

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. Page and individual post level metrics on engagement and network visibility. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Make sure to have your employees like and share your spotlight content with their own networks. Boosting is another straightforward, low-effort way to increase social media traffic.

Social Media 109

Social Media Media Linkedin Impressions 109