Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Not Following the Rules Can Get You Cut Off. If you don’t the rules on Facebook, for example, they will lock you out of your account. But of course, they change the rules almost daily, making it hard to keep up.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. LinkedIn posts. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar? More Creative Webinar Promotions. Guest posts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Valasys

OCTOBER 11, 2022

LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Being a formal platform, content on LinkedIn is not as fancy as other social media platforms such as Instagram or Facebook.

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Hinge Marketing

JUNE 20, 2019

In this article, we’re going to look beyond the unpredictable updates that each platform releases and focus on two evergreen rules that are here to stay. Rule #1 – Be Human. Celebrate and promote the achievements of your business partners and clients. Rule #2 – Be Helpful. Missing the Forest for the Trees.

Rules 91

Rules B2B Social Media Advertising Agencies 91

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Try not to over promote.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Marketing Insider Group

SEPTEMBER 11, 2013

A promoted tweet can be “just” an ad although I am sure each of these examples would show higher click through if the content was more like content marketing (something useful, entertaining or non-promotional.). The Two Rules of Sponsored Content. The post The 2 Rules of Sponsored Content appeared first on B2B Marketing Insider.

Rules 100

Rules Advertising Agencies Advertorials Paid Search Agency 100

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

markempa

NOVEMBER 12, 2012

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Everyone answered “spammers and self-promoters” or some variation thereof.

Social Media 120

Social Media Marketing Prospects Linkedin Social Marketing 120

BOP Design

SEPTEMBER 4, 2019

However, many organizations fail to properly promote the content once it is created. In this post, we share simple tips for B2B marketers to promote content pieces. Run a Paid Promotion on Social Media. If this is the case, paid social promotions are a great tool for increasing the reach of your content.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Anyword

MAY 6, 2021

Top tip: For headlines, we recommend about five words, and using them to highlight deals, promote a CTA, or brand your product/service. LinkedIn Ads. After Google’s maximums, it might seem as though LinkedIn’s character limit of 600 is generous. Plus, don’t forget that LinkedIn (usually) works according to CPC.

Paid Content 98

Paid Content Ads Rules Work Management 98

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Ramdas advised following groups, individuals and companies so information about them fills your LinkedIn stream.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

KoMarketing Associates

JANUARY 16, 2014

While these statistics are hard to argue, there unfortunately are not any set “rules” to establishing a successful B2B blogging strategy. In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion.

Promotion 120

Promotion Practices B2B Best Practices 120

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Breaking the rules can work. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Marketing Insider Group

JULY 11, 2023

Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Don’t get too broad with your focus. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. I run robust retargeting campaigns for various clients, and each tactic has its own set of rules.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. Dig deeper: TikTok is setting the ground rules for social media 3. are 50 and up.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. Don’t forget the organic power of promoting on Pinterest. Ø Twitter is just.05%.

Social Media 359

Social Media Advertising Channels Media Business 359

The Forward Observer

OCTOBER 27, 2023

Listen to the Interview… Links… Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon (Amazon) Phil Mershon (website) Receive a FREE ‘Unforgettable’ Bonus Chapter delivered directly to your inbox Phil Mershon (LinkedIn) Phil Mershon (Twitter) Build a Better Business Book: How to Plan, Write, and (..)

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). This defeats the purpose of your employee advocacy program.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

SocialPilot

APRIL 26, 2024

Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter. to enhance the relevancy for the audience.

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. I run robust retargeting campaigns for various clients, and each tactic has its own set of rules.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

ClickZ

JUNE 14, 2021

“I saw you posted on LinkedIn yesterday about X and would love to have you talk to one of our prospects about the topic.” Three simple rules. Rather, some simple rules allow a win/win situation to emerge for the marketing team and the company as a whole. Rule one: Put it on the website. Find it on the website.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SocialPilot

FEBRUARY 1, 2024

So, when a friendly neighborhood influencer decides to back any brand, people are more likely to believe in their advice than in a recommendation of a branded profile or celebrity influencers who do not usually consume what they promote on social media. Why Should You Work With Micro-Influencers? Where will you get more conversions?

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

SmartBug Media

JULY 25, 2022

Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Let’s say you’ve created an event on LinkedIn and set everything up properly, but not many people are engaging with it. You can create your own rules! Use Your Team.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Contently

FEBRUARY 22, 2023

” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. On the consumer side, one of the hottest ecommerce live streaming trends is live shopping , where an influencer promotes brand products in real-time. Live stream where your audiences live.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148