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B2B Memes
JULY 6, 2010
Without devices like logos, in-line links, and navigational aids, the Web isn’t the Web. Witness the debate Nicholas Carr set off when, weary of those “little textual gnats buzzing around your head,” he modestly proposed trading inline links for footnoted ones.). Tags: Design content design links.
B2B Memes
NOVEMBER 4, 2011
.” In theory, attribution is easier and more useful online because you can link readers to the source. In practice, though, the trade press doesn’t link nearly enough. As Buttry argues, Linking is an essential part of attribution in online journalism. But there’s not a single link in the story.
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B2B Memes
NOVEMBER 15, 2011
.” Back in August, I did an informal study of one B2B publisher’s editorial use of Twitter, and found that most tweets tended to be promotional (linking to in-house sources) rather than curatorial (linking elsewhere) or conversational (engaging with users). More than 90% of their tweets with links were to their own sources.
B2B Memes
JUNE 18, 2012
Is summarizing and linking to another person’s article an honorable act or a form of theft? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue. The act of finding great content and linking to it, he says, is a fine idea. Perhaps not so clear is how to add value.
B2B Memes
MAY 2, 2012
Insufficient links. That makes it all the more perplexing how rarely B2B e-news includes embedded links. The typical usage when links do appear is on the short side—three to five words. Higher-scoring sites in my studies use longer links—sometimes full sentences—to reflect a value that encourages visitors to click through.
B2B Memes
MARCH 1, 2012
My aim was not just to tweet 10 times a day, but to make about one-third of the tweets promotional (linking to something I’d written), one-third curatorial (linking to something elsewhere on the web), and one-third conversational (where there is no link, just a comment). I don’t often remember to bookmark things I like.
B2B Memes
APRIL 16, 2012
Links to the first few years of posts were hard to find, and when you did, they were encrusted with spam advertisements. Though it means quite a few of the links in my article have been broken, I’m happy at how easy it now is to read through those early posts.
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