Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. And social media can help. But you can’t wait.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

DECEMBER 26, 2008

how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. In the world of network/social media, no damage done. The group is open to any SiriusDecision advisory service seatholder. should it at all?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. In the world of network/social media, no damage done. The group is open to any SiriusDecision advisory service seatholder. should it at all?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We are also investing heavily in social media and our future plans have it front and center. We launched SocialStep -- the first social media prospecting and appending service earlier this year.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

DECEMBER 29, 2008

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? This post isn't about Green Leads though, it is about Green Marketing and how markets react to it. For the b2b lead gen industry, that is unheard of.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? This post isn't about Green Leads though, it is about Green Marketing and how markets react to it. For the b2b lead gen industry, that is unheard of.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. I take it back.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. I take it back.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

FEBRUARY 29, 2016

Green Leads' b2b appointment setting team has even been a client of the Bridge Group. To ride a current social media trend let me put it this way #PeopleMatter.". If you've just started in the profession, or if you are a long time practitioner, it's a must read for anyone in the inside sales/sales development/lead gen industry.

Lead Gen 100

Lead Gen Amazon Opinions B2B Sales 100

Smashmouth Marketing

MAY 8, 2009

Social Media. Marketing should hold sales responsible for what they do with a marketing generated lead. Sales should hold marketing responsible for generating the right leads. There were examples of sales successes with social media, marketing wins using social media, etc. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. What wasn't clear was how to maximize the use of social media, and how to control it.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

AUGUST 30, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? For Dummies. Each day there are 1.9

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? For Dummies. Each day there are 1.9

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? Where do you turn?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

NOVEMBER 12, 2010

Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night.

Conference 100

Conference Social Media Marketing Social Marketing 100

Smashmouth Marketing

OCTOBER 20, 2010

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago (..)

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

MARCH 29, 2010

Over the past four months Green Leads has been starting new reps on the first Monday of each month. Green Leads Culture - People fitting in is a big part of our success strategy. Conversational Selling - Boiler rooms don't have conversations, and Green Leads is no boiler room. We have to have our reps deliver.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

OCTOBER 21, 2009

Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. MikeBarzacchini : "Viral video (and social media) is. MikeBarzacchini : "Viral video (and social media) is. Intel's social media guidelines document [link]. mpdm if you missed it - enjoy - - [link]. the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

APRIL 25, 2009

Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?) Yours Truly and Green Leads will be the Chief Tweeting Officer for the day. Tags: lead gen marketing appointments events b2b sales2.0 If you can't attend, then at least follow it on twitter using hashtag #sales20.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

OCTOBER 12, 2009

We had a prospect ask this past month to give her 10 reasons to work with Green Leads. My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities. It was an interesting request, but we took it on with a twist. Thought I'd share it.

Demand 100

Demand Cold Calling Sales Qualified Leads High Quality Lead 100

Smashmouth Marketing

SEPTEMBER 17, 2009

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. These are inbound leads. Inbound leads come from whitepaper downloads, free trials, blog subscriptions, you name it. From the surface, it sounds like the best lead you'll ever get.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 29, 2009

Are you adapting to new areas that need adapting, such as Social Media? Cost per lead? Leads per marketing event (blogs, tweets, whitepapers)? Do your bonuses share quota? Are you shoring up those marketing techniques that are tried and true? Are you measuring everyting? Cost per opportunity?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

MARCH 19, 2009

Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Business Stripped Bare: Adventures of a Global Entrepreneur Clued In: How to Keep Customers Coming Back Again and Again Crucial Conversations: Tools for Talking When (..)

CMO 100

CMO Class Tagging Planning 100

Smashmouth Marketing

MARCH 5, 2009

Leading Change. The New Influencers: A Marketer's Guide to the New Social Media. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Business Stripped Bare: Adventures of a Global Entrepreneur. Clued In: How to Keep Customers Coming Back Again and Again.

CMO 100

CMO Class Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 1, 2009

Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. Both departments need to work in lockstep to create a better lead pipeline that's target rich. They tell themselves "it's impossible." Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. Both departments need to work in lockstep to create a better lead pipeline that's target rich. They tell themselves "it's impossible." Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

APRIL 2, 2009

Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?). Conclusion: If you are a CMO, VP of Marketing, Field Marketing, Sales Operations, or own any part of Lead Gen, Sales Enablement, Social Media Marketing, you should be attending. conference.

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads. damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff.

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

JULY 6, 2010

The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. And, yes, trust creates leads.". On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100