Buzz Marketing for Technology

JUNE 1, 2015

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx. To get a copy of the slides or to listen to the replay, please click here.

Social Media 100

Social Media Webinar Metrics Consulting Segmentation 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. Tags: social media Lead Generation.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Tweet This Post.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. But what if you don’t have a listening platform?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? 4) Find intent to purchase – You’re probably interested in how these great social media conversations can help you find leads.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 9, 2008

While print advertising is still plays a role, high level executives are using search, forums, blogs and even Twitter (see C Level Executives who use Twitter ). Add to this what I consider the secret sauce which is tracking and nurturing leads. This is becoming an art in itself.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JULY 17, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content. To get a copy of the slides or to listen to the replay, please click here.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Analyzing social media to find leads using a variety of search terms.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Do you start a Twitter account? Link to Original Audio Source Signup for this Podcast Series About Dan Dan Schawbel is the leading personal branding expert for Gen-Y. Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. But what does that mean?

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. So over the last few blog posts we have looked.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

follow me on Twitter. Dmitri on Twitter Tips the Tuna. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 If you have a TypeKey or TypePad account, please Sign In. You are currently signed in as (nobody). URL: Remember personal info? flick r.com.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Also, look out for special “After Party” footage from this interview with Paul Dunay coming next week.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

AUGUST 20, 2009

I always felt marketing needed serious lead time to ramp up on any major strategic shift. All brought on by things like monitoring your brand on Forums, Blogs, Comments, Twitter, and Social Networks. For Example - We resolved the issue for the person below in 15 minutes!

Planning 100

Planning Advertising Agencies Webinar Metrics Social Networks 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Incorporating social data into your overall personalization program can convert those actions into leads and revenue.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Is Twitter the Next Channel for Contact Centers? Email this to a friend? If you have never seen this web page [link].

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

JANUARY 4, 2011

Next, have someone from the team lead a negotiation of the relative importance of each initiative with the whole team. Want to drive leads AND know what is holding potential customers back from buying your type of product or service? – Why not play Speed Boat ! Its better than squishy balls and colored pens any day!

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JULY 16, 2008

Should workplace learning professionals be leading the charge around these new work literacies? twitter (1). Scioglilingua Twitter. Quali sono le competenze necessarie a un/una lavoratore/lavoratrice della conoscenza? Ho letto un post di Gina Minks che si interroga sui seguenti punti: Â . And then shouldnâ??t Scioglilingua (14).

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

JANUARY 7, 2010

Is Twitter a Critical Part of your Resume? Send this page to Print Friendly. Email this to a friend? Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. The short answer is – YES! In a recent article.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. ® Initiate, motivate, lead ï?® ® Collaboration (leading groups, learning from groups, moving between groups) ï?® My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: New Communication Tech and Work Literacy Presentation. ® Ability to network ï?®

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in?

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Super Bowl. Sustainable Development. Terry Heaton. The 'Phoric. Torey Malatia. Trampoline Systems. Trusted Space. Twittergram.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. who should drive Web 2.0 creates value.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â?? Using Slideshare. Terms of Use. Privacy Policy & DMCA.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

OCTOBER 31, 2012

Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! During last football season’s Superbowl, Toyota launched a major Twitter campaign meant to promote the Camry. She died 3 days b4 he became president.” Toyota Camry. Qantas Airlines.

Social Media 100

Social Media Media CAN-SPAM Advertising Agencies 100

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

Our plan was simple – to blog, tweet and post content leading up to the event that used only a single customize bit.ly Leading up to the day of the event and even on the day of the event we again saw huge traffic coming to the site from social again approximately 10% of the traffic and 50% of the conversions were from social.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. In all, this tactic generated 42 leads, and a significant portion was even qualified. That’s only going to lead to a flawed strategy and less-than-stellar results.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100

Buzz Marketing for Technology

JUNE 27, 2008

Twittering – The Twitter sites fundamental question is "what are you doing?" The act of subscription by itself does not show or develop understanding but often the process of reading and revisiting the subscribed-to feeds leads to greater understanding. This shows a basic understanding of the activity reported upon.

Wiki 100

Wiki Classified Ads Tagging Validation 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

FEBRUARY 23, 2011

This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think.

Facebook 100

Facebook Media Cost Per Thousand CPM 100