GreenRope

DECEMBER 15, 2021

Here is a condensed sample of what your marketing plan could look like. Website & Landing pages. Develop a more consistent case study template & calendar for publication. Calendar: Use the CRM calendar to manage your email marketing schedule, webinars, events, specific deadlines, and more. Advertising.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Hubspot

JUNE 8, 2015

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Identifying Friction: Two Real Sample Tests.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28

Zoominfo

OCTOBER 5, 2021

TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

MKT1

OCTOBER 24, 2023

Understand the 4 high-level ways to drive growth Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your company’s highest leverage way to drive growth right now. Once you find out what these are, you can make spreadsheet templates for your audience.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Thanks to Formstack for the opportunity to work together on this Webinar. Don’t.

Conversion 166

Conversion Privacy Policies Conversion Rate Work Management 166

Optinmonster

AUGUST 1, 2022

Written email content is much easier to produce than a full video course, webinar, or fillable workbook. You might offer a preview or sample of one of your paid offers. Instead, add a link to your landing page for the most interested subscribers. Search for Blank Template and click to select.

Course 84

Course Sales Qualified Leads Generation Leads 84

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? Copy templates, as well as copywriting examples from other successful marketing campaigns, can inspire you and breathe new life into your marketing copy. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 108

Copywriting Template Work Management Marketing Management 108

Unbounce

JUNE 30, 2020

If this is your predicament, we have three words for you: book landing page. Smart use of landing pages (along with digital ad campaigns) can help publishers and authors find new audiences online. And landing pages are a key ingredient in that recipe for success. Why Do Authors Need a Book Landing Page?

Landing Pages 145

Landing Pages Top of Funnel Sample Amazon 145

SnapApp

MAY 7, 2019

Create a landing page where people can download your material. Create a thank-you page where people can access the material you have provided. Add calls-to-action to your blog to guide people to the landing page. That’s where the company shares “e-books, templates and guides.”

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Sample review: “123ContactForms is (a) great form creator. 1 ) Picreel.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Vidyard

JULY 29, 2014

There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Bluetext

APRIL 20, 2020

Typically, premium content are eBooks, courses, webinars, checklists, and sometimes videos. Don’t Forget to Design the Landing Page UX/UI for Conversion. At least make the gated content page template easy to use and worthy of personal info. Do Add SEO Excerpt from Gated Content on the Landing Page.

Top of Funnel 30

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 30

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. templates, proofreading tool, etc.). 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. Consideration: Landing pages, surveys, downloadables, emails, and webinars.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

JANUARY 15, 2015

Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. T he landing page on the left is the default landing page shown to visitors from non-U.K. For t he landing page on the right, we used smart content to show testimonials to visitors coming from U.K.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Here’s how to create and budget your content plan (with sample scenarios). 2 SEO long-form pillar blog posts or landing pages (one every 6 months). Snag them for free right here. Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Optinmonster

NOVEMBER 9, 2021

All you have to do to get a free sample box delivered to you is to cover the $9.95 You could offer something similar with a fill-in-the-blank PDF template, an Excel spreadsheet, a Photoshop file, a Word Document, or even audio clips. You could do the same thing on a landing page or a product page. Make Them Laugh.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

MAY 26, 2014

Conferences, workshops, product launches, webinars, networking hours -- they''re essential. In the sample invite below, I''ve highlighted the components in order of when they appear in your custom URL: 1) Title of Event. action=TEMPLATE. They help you get in front of your target audience and have some much-needed face time.

Email Marketing 28

Email Marketing Google Planning Webinar Metrics 28

Terminus

JANUARY 24, 2020

Standard: this is a typical display campaign where we rotate our high-performing content (eBooks, webinars, reports) to our account lists to drive a response. we’ll run ads with an invite to a webinar for B2B manufacturers in our Manufacturing program). And we follow up on those direct mail sends with coordinated display campaigns.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. If you're hosting a webinar or some other type of event, your main call-to-action in the email should invite people to “sign up for the event.”

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Hubspot

MAY 22, 2014

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. Download our free content mapping template. 10) Optimize landing pages for personas. Want to learn more about content mapping?

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Optinmonster

OCTOBER 29, 2021

Adding an optin campaign with OptinMonster starts with selecting one of the beautiful 50+ pre-built templates : Once you’ve found the right design, it’s time to customize it for your business and message. But what if the feature you want isn’t on the template? Of course, these are just a small sampling of rules.

Sales Qualified Leads 59

Sales Qualified Leads Software Lead Scoring Lead Ranking 59

Unbounce

APRIL 23, 2019

Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Promote a Personalized Template. If you’re creating a lead gen campaign, make sure you check out our professional landing page and popup templates. Promote a Personalized Template.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Optinmonster

NOVEMBER 10, 2022

You can deliver these lead magnets in a variety of formats: PDF download, video, Notion template or other digital file, or even as a gated content page on your website. Whether live or on-demand, webinars are an interactive upgrade to the typical download lead magnet. We run webinars every week on list-building strategies.

Work Management 81

Work Management Examples Marketing Management Lead Scoring 81

Unbounce

MARCH 8, 2023

Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Almost every audience loves a template. Get creative.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Optinmonster

SEPTEMBER 5, 2022

OptinMonster comes with dozens of premade templates and Playbooks that you can use as is, or customize with the no-code drag and drop visual builder. Popular printables include calendars, charts, checklists, worksheets, infographics, templates, and instruction sheets. Book Sample. Floating bars. Fullscreen welcome mats.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

LeadSquared

OCTOBER 3, 2013

Landing pages are a major component of any inbound marketing strategy. But then for all these actions, you don’t just need a landing page, you need the ‘PERFECT’ one! But then for all these actions, you don’t just need a landing page, you need the ‘PERFECT’ one!

Landing Pages 52

Landing Pages Autoresponders Work Management Clickthrough 52

Hubspot

APRIL 8, 2019

Plus, what happens when you create new pages? The longer answer: you only need to add the tag to every page template. So, if you have one page type on your site (meaning every individual page uses the same header module), you only need to add it to that module — and it’ll be applied to every page.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Optinmonster

DECEMBER 12, 2022

The bottom of the funnel is like the salesperson in the store offering free samples or demonstrating the product. You can use OptinMonster to create on-page lead generation forms like popups, slide-ins, floating bars, interactive coupon wheels, and so much more. Example 8: Webinar. Webinar participants.

Top of Funnel 81

Top of Funnel Marketing Funnels Examples Content Marketing 81

Lead Liaison

AUGUST 16, 2016

In their newest publication, How to Run a Webinar , Lead Liaison dives into the details to spell out what it will take to make your webinar project the best it can be. Recently, they’ve teamed up with Lumen21, a provider of compliant cloud computing , to execute a webinar. “It Preparation is key.

Lead Liaison 48

Lead Liaison Marketing Automation Services Webinar Metrics Marketing Automation 48

Hubspot

JANUARY 14, 2013

Marketing offers can include everything from educational ebooks, to webinars, to free trials -- and the list goes on. You'll have the opportunity to develop content such as ebooks, kits, webinars, etc. Content samples that demonstrate writing skills. Designing and tweaking layouts for ebooks, templates, whitepapers, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Lead Liaison

JULY 18, 2018

To watch this webinar in its entirety, click here. It will read exactly as presented in the webinar. I called it the 2018 Webinar Trade Show because I’m not ultra-creative. So here we are one of our webinar, we’re talking about trade shows, there we go. We’re talking about planning, lead capture, and post-event nurture.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Optinmonster

MARCH 11, 2024

With WPForms, you get access to several pre-built form templates that you can use to create incredible forms in moments. Here’s a sample of customer feedback presented as social proof created in WPForms: Want to do it all from your WordPress site? You don’t need to know coding to customize existing templates on Fomo.

Tools 66

Tools Work Management Marketing Management Best Practices 66

Optinmonster

MARCH 18, 2020

Whether you’re testing forms or split testing your web page, there are some best practices that always apply: Here’s a quick table of contents so you can navigate more easily if you’re pressed for time: Test the Right Items. Pay Attention to Sample Size. That means optimizing optin forms on your: Webinar signup page.

Practices 95

Practices Best Practices Sample Statistics 95

Anyword

SEPTEMBER 7, 2023

Check out this clip from our recent webinar with one of Anyword’s very own customer success superstars, Meidad Har-Tuv. Watch the full webinar here. This will shift to a window that enables me to just drop in a URL – a landing page, my home page, any other website that I can think of. Anyword works with templates.

Training 52

Training Branding Brand Identity Video Marketing 52

Hubspot

MARCH 19, 2020

Rather than testing one template repeatedly for a few weeks, followed by another email format test, this testing phase quickly allows you to test two styles and pick a winning template on a limited schedule. Do they love webinars? Analyze the landing page you'll be linking to. For example, to download your offer.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

SalesIntel

APRIL 11, 2024

Create materials that address the significant issues and obstacles faced by your audience, such as articles, presentations, case studies, or webinars. Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Create materials that address the significant issues and obstacles faced by your audience, such as articles, presentations, case studies, or webinars. Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52