NuSpark Consulting

NOVEMBER 3, 2019

The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. Clicking on the CTA leads visitors to the landing page where you are expected to fill a form in exchange for some information. The content/offers may be presented as a webinar, whitepaper, e-book or newsletter.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

SendX

FEBRUARY 18, 2021

For example, one company encourages followers to sign up for their email list and add a landing page in the bio to give followers an easy way to do it. Source: Instagram #4. Include Clickable Story Links Have you ever thought about using Instagram Stories for list building?

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Sample review: “The software, analytics, and support are amazing. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Zoominfo

MARCH 9, 2021

TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Hubspot

JUNE 8, 2015

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Identifying Friction: Two Real Sample Tests.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

ActiveDEMAND

JANUARY 18, 2021

Use the client’s logo and name in a webinar invite. Build a personalized promotion that can be used in emails, on your website as dynamic content, and on landing pages. Combine this feature with the one above to personalize website screen captures with client info like their name and website. Want to see how it works?

Features 58

Features Sample Landing Pages Paid Search Agency 58

GreenRope

DECEMBER 15, 2021

Here is a condensed sample of what your marketing plan could look like. Website & Landing pages. Calendar: Use the CRM calendar to manage your email marketing schedule, webinars, events, specific deadlines, and more. From there, you can use that information to guide your tactics. CHANNEL SELECTION. Monthly promotions.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Zoominfo

OCTOBER 5, 2021

TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. The question that remains is – how are webinars performing now?

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

Unbounce

JUNE 30, 2020

If this is your predicament, we have three words for you: book landing page. Smart use of landing pages (along with digital ad campaigns) can help publishers and authors find new audiences online. And landing pages are a key ingredient in that recipe for success. Why Do Authors Need a Book Landing Page?

Landing Pages 145

Landing Pages Top of Funnel Sample Amazon 145

Hubspot

DECEMBER 16, 2010

In fact, if you've got a modern marketing system landing pages should have a marginal cost of zero. The only way that is possible is if you have a variety of compelling and targeted calls-to-action on your site and collect leads via landing pages. Why be held hostage when you need to drive leads NOW? More Kits please!

Landing Pages 28

Landing Pages Hubspot Buying Cycle Sample 28

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Here’s a sample prompt to get started: “Act as a copywriter. It transcribes and summarizes podcasts, webinars, and other video and audio content types in minutes.

Marketing AI 80

Marketing AI AIDA Marketing Analytics Tools Template 80

Metadata

DECEMBER 5, 2023

Before you jump into the data, we want to mention a bias in our sample. Is one of your audiences clicking on your ads but not converting on the landing page? Our customers are tip-of-the-spear innovators who are all in on pursuing unconventional tactics. Like, really quickly. Is a set of ads not resonating with your audience?

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Lattice

JANUARY 6, 2016

Here’s a sample plan that you could try: Highest Leads (ex: scores 90-100, or “A”) = Call immediately and keep trying at least 5 times to connect. Webinar Invitations. Consider revising your nurturing track(s) to give special treatment to your leads that are most likely to buy, and/or tie in the webinar idea above.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Albacross

FEBRUARY 12, 2019

Research suggests that giving prospects a sample of your best content in advance can increase email opt-in rates by up to 83.75%! Lead Magnet 1: Offer a Webinar. Webinars are live or pre-recorded video presentations that deliver unique insights, prospective customers. Not a chance! Think of it as even marketing done online.

Conversion 97

Conversion Lead Scoring Lead Ranking Generation 97

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Thanks to Formstack for the opportunity to work together on this Webinar. Don’t.

Conversion 165

Conversion Privacy Policies Conversion Rate Work Management 165

ClearVoice

JULY 14, 2023

Marketers can reach out to prospects and pitch their offerings, convey their value proposition , and invite them to a webinar. Make sure the CTA leads to the right page. Use a tracking link to know how many landing page visits came from your email. This makes converting them into customers much easier. Claim your coupon.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Lake One

APRIL 23, 2020

Marketing Automation facilitates lead capture and lead generation most commonly through forms and landing pages. Landing Pages. Manufacturing websites can be robust because they house many product pages so providing dedicated landing pages that cut out the noise and drive one action becomes really important.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

SnapApp

MAY 7, 2019

Create a landing page where people can download your material. Create a thank-you page where people can access the material you have provided. Add calls-to-action to your blog to guide people to the landing page. ClickMeeting has been experimenting with webinars as lead magnets, according to Agnes Jozwiak.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Optinmonster

FEBRUARY 6, 2023

Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product. Webinar: Host live webinars on topics related to your blog and sell tickets to attend. Example 5: Lifestyle blogger Christina Galbato hosts a webinar on turning your blog into a business.

Examples 90

Examples Product Work Management Marketing Management 90

Televerde

AUGUST 26, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar on September 3, 2020. To understand those things, you need data on email open rates, click-through rates, landing page traffic, ad clicks, webinar enrollments, content downloads, purchases. More information is available here.

Sales Cycle 40

Sales Cycle Webinar Metrics Click Rate Sample 40

KoMarketing Associates

JANUARY 8, 2019

If you notice lots of trips to the help page after a landing page about a service offering, then the content you have on the landing page likely isn’t providing the right information users are looking for. Questions asked in webinars or in-person events (often these are never recorded and saved).

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

NuSpark Consulting

JULY 7, 2013

Below is a sample matrix we use. As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Email and Landing Page Matrix. We also plan initial landing page or email subject line tests here.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Sample review: “123ContactForms is (a) great form creator. 1 ) Picreel.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

NuSpark Consulting

SEPTEMBER 9, 2012

When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Here are a few reasons: 1. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

MKT1

OCTOBER 24, 2023

Understand the 4 high-level ways to drive growth Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your company’s highest leverage way to drive growth right now. Provide value with content, templates & tools, or an educational webinar.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Optinmonster

AUGUST 1, 2022

Written email content is much easier to produce than a full video course, webinar, or fillable workbook. You might offer a preview or sample of one of your paid offers. Instead, add a link to your landing page for the most interested subscribers. You can test out new course ideas at little to no additional cost.

Course 84

Course Sales Qualified Leads Generation Leads 84

Choozle

JANUARY 7, 2022

A recent survey by The Trade Desk showed that 27% of consumers in their sample are planning to cut their cable cords and look for free, low-cost streaming TV. Watch our webinar focused on boosting your marketing ROI with a full-funnel strategy. That same survey revealed that 68% of all TV viewing comes from streaming services.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. Webinar production. Unbounce -- landing page building. Instapage -- landing pages. Employee advocacy programs. Account-based marketing tools. Call system integrations. SMS messaging. Accounting integrations.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

Goodish Agency

MARCH 25, 2021

organic searches, which keywords are you ranking for, which landing pages are ranking for certain keywords etc). We’ll discuss Google Tag Manager in an upcoming webinar and article but for now, we simply want to provide you with the basics. “Landing Page”, “Campaign Name”, “City” etc.)

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

ConvertKit

OCTOBER 8, 2020

But your sales funnel can also take place on a website or sales page, through a webinar, or through some combination of each of these. Examples of both are free downloads , free samples, free trials, low-cost mini-courses or low-cost products. For online creators, the bulk of the sales funnel often takes place through email.

Top of Funnel 61

Top of Funnel Advertising Funnels Business Marketing Funnels 61

NuSpark Consulting

MARCH 9, 2013

Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Webinar/event signups.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Referral Rock

NOVEMBER 18, 2019

Landing pages, content marketing, live chat, webinars… basically anything related to engagement or lead generation. It is essential to remember you are solving a customer’s question with content during the acquisition stage, but you are solving their problem with a sample of your product or service during Activation.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Convince & Convert

JULY 29, 2012

If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Drive Social Media ROI with Content Marketing.

Social Media 138

Social Media ROI Media Correlation 138

Albacross

FEBRUARY 12, 2019

Research suggests that giving prospects a sample of your best content in advance can increase email opt-in rates by up to 83.75%! Lead Magnet 1: Offer a Webinar. Webinars are live or pre-recorded video presentations that deliver unique insights, prospective customers. Not a chance! Think of it as even marketing done online.

Conversion 40

Conversion Lead Scoring Lead Ranking Generation 40

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Increase conversions; a defined action on your website/landing pages. Downloadable Content via Landing Pages. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100