Buzz Marketing for Technology

JULY 2, 2008

There's a vacuum of leadership in the adoption of enterprise/web/learning 2.0 tools from learning professionals in senior positions and too many barriers put up by over-zealous HR and IT departments. Being a learning professional in a Web 2.0 How can you design with these new tools if you don't understand them?

Wiki 100

Wiki Web 2.0 Barriers RSS 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. B2B marketers with 51+ keywords generated three times more leads than those with 6 to 13 keywords.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Website copy optimized for keywords and phrases is how your technical audience will find you. Anything you can do to help them find the right information quicker will score big with engineers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 Keyword filtering has all kinds of shortcoming and RSS feeds are little better than headline services. The curator starts by presenting the engine with a basic set of keywords. Using tools like CIThread, they can get very smart very fast.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. It doesn’t matter if you have great keywords if you lack the other elements. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post. The post can include some interesting subheaders to break up the post text that include keywords as well. Bad Online Headline Examples.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. To sales, they are a waste of time. Second, you need to have compelling content that meets the prospects needs. Do these 2 things and you will find valuable leads.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Removes Page Rank from the Webmaster Tools. Yahoo stops using meta keywords for search. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 YouTube is routinely serving more than a billion video views per day. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

APRIL 18, 2012

The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. Marketers can think of these communications as a Web 2.0 This makes LinkedIn a compelling new tool for professional networking and lead generation. Facebook & LinkedIn.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. The content of your posts should be rich in those terms also.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20

Tools Best Practices Web 2.0 Digg 20

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. If you need to create content – research the top trending keywords, article titles, and customer pain points. One specific tool that would be useful is a ROI calculator [link].

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

B2B Marketing Traction

OCTOBER 20, 2010

It’s about how to use technology as a tool to make marketing easier. Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.

Social Media 100

Social Media Media RSS Twitter 100

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media? How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JUNE 27, 2008

I belong to Classroom 2.0 (for for educators using Web 2.0 Personal Learning Network Tool for further investigation. Simple guidelines are what teachers who are just beginning to use these tools need. Great Way to Find Popular Keywords for Your Blog o. Microsoft Shares School Leader Development Tool.

Education 100

Education Personalization Wiki Social Networks 100

Directive Agency

APRIL 19, 2017

Now – publishing mass amounts of keyword oriented content can be great for rankings. ” Tools like Mailchimp let you custom design email templates that align with a singular branded theme. On top of syndicating and reposting your content on third party blogs and web 2.0 Take Quora for example.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Newsforce Press Release SEO Tools Newsforce offers a suite of fee-based tools to identify and insert SEO keywords in press releases then track the results after distribution.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JANUARY 16, 2008

New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0 Vascellaro, Sermo, INmobile, AdGabber, New Social Sites Cater to People of a Certain Age, The New York Times, Web 2.0, David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

SEPTEMBER 15, 2008

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Buzz Marketing for Technology

JUNE 27, 2008

Now, in the web 2.0 Second, the knowledge worker tends to organize things in a variety of ways: projects, topics, threads, keywords, etc. I knew the productivity gains were going to be there, but I lacked the tools and methodologies to make a convincing case. And no two seem to be the same in this regard.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. Distribute and promote your news through Web 2.0 That's online word of mouth.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

B2B Marketing Traction

DECEMBER 16, 2010

For those who like Facebook, seeing the Facebook logo on your web site that indicates you are part of their community can help create an instant emotional connection to your company and brand. There are tools and utilities that allow you to stream news and information about your company automatically into your Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

WebMarketCentral

SEPTEMBER 3, 2009

Take advantage of new tools to raise your own profile by commenting on existing content? by Social Media Today Martin Edic shows how tools like Disqus , IntenseDebate and BackType take commenting out of the narrow realm of specific blogs and enable the commenters themselves to get much wider exposure. Tags: Web 2.0

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Hubspot

DECEMBER 12, 2014

But with the advent of Web 2.0 and then Web 3.0 Typically, search companies use auctions to sell these advertising slots -- and to participate in these auctions, businesses select a set of keywords and submit bids on each of them. The bots then type in high-value keywords to cause the paid search ads to appear.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what's being said, and separating important substance from the noise? This tutorial is clear and generously illustrated with screenshots.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 13, 2009

How can you optimize your use of social networking tools like Twitter and LinkedIn? Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Tags: Web 2.0 Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. LinkedIn remains my favorite social networking tool. What about you?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Single Grain

SEPTEMBER 16, 2022

The difference between web 1.0, and web 3.0. Features and importance of web 3.0. Connection between web 3.0 TABLE OF CONTENTS: ↓ What Is Web 3.0? Key Features of Web 3.0. Difference Between Web 1.0, and Web 3.0. Difference Between Web 1.0, and Web 3.0. and web 2.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

WebMarketCentral

MARCH 5, 2008

Sites Best of 2007: Cool Online Tools ** technorati tags: white paper syndication, AdBlock Plus, Noam Cohen, Michael Estrin, SEO Scoop, DazzlinDonna, metasearch engines, Clusty, Kartoo, Myriad, Emily Bennington, HybridSEM, John Satter, Gord Hotchkiss, The Content Factor, Paul McKeon, B2B technology marketing del.icio.us

Best Practices 20

Best Practices Web 2.0 Paper SEM 20