Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. Traditional PR just isn’t as effective as it used to be. This company’s stellar outreach tools help connect brands and bloggers. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

SmartBug Media

MAY 9, 2024

Pre-trade show efforts could look like a lot of different things, including (but not limited to): Email outreach Paid advertising Targeted PR Speaking roles Event sponsorships At the bare minimum, attendees must know where and how to meet you at the event if they want to hear more about your offering.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines. Think of the problem like a simple recipe.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Make the most of your on-page SEO.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Biznology

OCTOBER 2, 2012

When it can’t find what you’re looking for, Google will search its databases for name variation, for light synonyms, and the like — but if Google Search doesn’t need to be ingenious, then it’ll just be useful, serving only results that explicitly mention the exact keyword strings that the customer shoehorns into search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. 7) Digital PR. What is a link-building service? Recommended provider: Pitchbox or GroupHigh.

Link Building 100

Link Building Work Management Marketing Management Service 100

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., ERP or business intelligence platforms). Image credit: Jascha Kaykas-Wolf.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Involves keyword research and page optimization to align your website’s content with user search queries.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Sprout Social

NOVEMBER 3, 2022

Your PR team might use your official channels to cross-promote media placements. Individual outreach. Sales teams can reach out to prospects directly on platforms like LinkedIn–and if they pair that outreach with strategic likes, retweets or comments, it can be extremely effective. The first way is with direct messages.

Social Marketing 107

Social Marketing Work Management Business Marketing Management 107

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? .”

Media 52

Media Work Management PR Marketing Management 52

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. The least effective tactics were: Adding more keywords Adding unique industry terminology On-page tactics tested for generative engine optimization. Furthermore, let’s start moving away from optimizing for keywords to optimizing for search journeys.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? PR gets people and understands the value of keeping love alive. That’s it. No review, no editorial. And it’s rarely easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Conductor

DECEMBER 9, 2019

Reputation management used to be reactive—it was usually about repairing damage to a brand’s public image, or generating positive attention in the wake of bad PR. But brands looking to stand out from the competition are taking a more proactive approach, working to project a positive brand image, regardless of their PR situation.

Work Management 93

Work Management SEO SERP PR 93

Webbiquity

MARCH 3, 2017

So it’s more important than ever to ensure your website ranks highly for relevant keywords. Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

KoMarketing Associates

DECEMBER 16, 2014

Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development. Here are a few queries to get you started: “[YEAR] editorial calendar” intitle:”editorial calendar”

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Conducting a competitive keyword gap analysis. Using Moz, SEMrush or another keyword research tool, pull first-page-ranking exports from the top domains that are ranking for each of these core topics.

SEO 96

SEO SERP Domain Analysis 96

Moz

DECEMBER 17, 2019

Here’s one of our clients who thought that 100 links would help them: And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built: To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Links from digital PR campaigns.

Link Building 67

Link Building Ad Building Outreach Domain 67

Hubspot

OCTOBER 13, 2020

At HubSpot, “surround sound” is the name Alex Birkett gave to a program that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords.

SERP 65

SERP Lead Scoring Lead Ranking Enterprise Management 65

KoMarketing Associates

MARCH 21, 2013

Optimization goes beyond keywords and broader design implications. Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Brandwatch Marketing

OCTOBER 3, 2022

FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. The second feature helps you find influencers based on keywords and hashtags. Best Free Social Media Influencer Tools. FollowerWonk. TweetReach.

Tools 80

Tools Blogger Demographics Social Media 80

seo.co

MAY 2, 2021

Discover more outreach opportunities, more platforms to post your content, and discover strategies that have worked for your competitors. Buzzstream is an outreach-oriented link-building software that keeps your email outreach campaigns organized and well-targeted. See which websites are linked to which content. BuzzStream.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

NuSpark Consulting

JULY 7, 2017

While there may not be many blogs that focus that narrowly, it’s worth putting the keywords in Google to see what comes up. For some reason, they don’t always fill in all the blanks, such as page rank (PR) and MozRank below, but they usually give you enough data to make a good judgment. Pitch Perfect Outreach. Short is good.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

KoMarketing Associates

JANUARY 6, 2015

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. Basic keyword research review. Lost visibility for a specific set of keyword phrases or web pages. Competitive assessment. Recommended SEO Tools.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

FEBRUARY 23, 2016

Here are several advertising options to consider: Twitter: While Twitter advertising allows basic targeting options like location, gender, language, keywords, etc., Direct Outreach. Direct Email Outreach: There’s certainly a right and wrong way to go about this. it also offers much more advanced targeting options.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. We don’t pay these bloggers to write.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 12:55pm – Keynote – Moving Targets: Keywords in Crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Robin Lord, Consultant, Distilled. Dr. Peter J.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

KoMarketing Associates

MARCH 13, 2018

Done correctly, nofollow links can influence publishers and influencers to organically link to good content marketing assets, or provide support for link building outreach tactics down the road. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Single Grain

MARCH 23, 2020

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads.

Keywords 124

Keywords Paid Content Google API 124

Optinmonster

MAY 11, 2023

You can use keyword research to identify terms that your audience is searching for to guide your content creation. Whenever your business has something newsworthy to share, you can submit a press release to PR sites. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sprout Social

FEBRUARY 5, 2020

As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Using related keywords and the negative sentiment filters, they were able to surface and categorize complaints that were coming up most often related to flavor and taste.

Tools 86

Tools Work Management Marketing Management Business 86

Sprout Social

OCTOBER 19, 2023

Scope the terms, hashtags and keywords to monitor No surprises here. For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. You can’t actually do reputation monitoring until you figure out what you want to watch for.

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90