KoMarketing Associates

SEPTEMBER 14, 2017

As of June 2017, there were 751 million internet users in China and 81.1 As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Keyword research should guide your SEO and content marketing efforts. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Kevin Indig

JANUARY 31, 2023

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Biznology

NOVEMBER 13, 2013

(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Here’s how each of these works in the world of content marketing.

Content Marketing 80

Content Marketing Wikipedia Content Internet Marketing 80

seo.co

JUNE 16, 2021

You don’t have to spend much time on the Internet to learn that not everyone who claims to be an expert on a given topic actually is. Search the Internet for mentions of your brand, services, or products. Guest blogging is a tried and true way to not only market your business, but also to improve your backlink profile.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. If you suspend disbelief about AI’s trustworthiness for the next ten minutes, you’ll see it can handle many chores of your research process. ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

Marketing AI Research Tactics SME 78

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Local Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. So a sales person was in a nifty position to educate—and influence—the buyer from the earliest stages of the process. Business buying processes are getting longer, and—most important—involving more parties than ever before.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Hubspot

MAY 15, 2017

Account-based marketing or inbound marketing? With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together. What Is Account-Based Marketing? Are Inbound Marketing and Account-Based Marketing Antithetical?

Account Based Marketing 73

Account Based Marketing Inbound Marketing Planning ABM 73

Biznology

MARCH 5, 2012

Image via Wikipedia. From that perspective, generically speaking, we are in the business of processing and moving knowledge. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. The answer may not seem obvious now, but it will be in a few years.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. Things should be going very well.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Blogging is a valuable marketing tool that requires consistency. Rather than force yourself forward in the blogging process, take a step back and look for innovative ways to come up with content and save yourself time writing and brainstorming. Sometimes the best blogging ideas come from creative places.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Hubspot

NOVEMBER 1, 2019

As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. According to Wikipedia , “microdata is an HTML specification used to nest metadata within existing content on web pages. The process is actually pretty simple. The options are endless.

Marketing Websites 76

Marketing Websites Click Rate Wikipedia Pricing 76

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. What is the purpose?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

JUNE 8, 2018

But a lot of marketers I talk to are skeptical about how to do it. For example, the Penguin algorithm has discredited millions of low-quality external links, placing a premium on internal links in the process. In the book I said you should be the Wikipedia of your most important topics. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #2: Internet of Things.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #2: Internet of Things.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Biznology

APRIL 2, 2012

(Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. But all that is changing.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If What website strategies should you pursue for business marketing? The perennial number one goal of just about every business marketer is generating sales leads. Treat that data as an inquiry, and run it through your normal qualification and nurturing process. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Tony Zambito

MAY 11, 2011

Image via Wikipedia. If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill.    This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

chiefmartech

JANUARY 16, 2017

Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. Data-driven marketers recognize these clusters as competitive ecosystems.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

ANNUITAS

JUNE 2, 2016

This is certainly neither an exhaustive list nor is it a precise technical exploration—my goal is to use my experience to add a little color to accompany the monotonous programming manuals floating around the Internet. Ultimately, any program that one writes is only going to be as creative as its author.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

OCTOBER 21, 2011

Image via Wikipedia. Here is how I experienced something from a marketer when I needed it, when I was in position to receive it and it was about a problem I needed to solve (at least it was a problem to me). Now, I had to go out to find it, and in the process find out just how expensive my new technique for feeding my habit could be.

Wikipedia 80

Wikipedia Fulfillment Marketing Internet Marketing 80

Biznology

OCTOBER 23, 2012

I posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. E-mail: I first wrote about this one in October of 2008. It’s time to drop it.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. E-mail: I first wrote about this one in October of 2008. It’s time to drop it.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Biznology

MARCH 3, 2011

Image via Wikipedia. We could sit and wonder why this is the case, with all kinds of neat theories and thoughts on models and processes and all other things that wreak of the Internet space. by Frank Reed.

SMB 80

SMB Wikipedia Personalization Marketing 80

Biznology

AUGUST 19, 2013

Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). Only 16% of marketers have a mobile strategy (Source: CMO Council ).

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

MARCH 8, 2012

Image via Wikipedia. The question is, “Is it good marketing?” But the question remains, is this good marketing? TV commercials, salespeople, and other marketing can put out these kinds of fatuous claims and fool you. “Drivers who switched to us saved an average of $538.” Well, maybe not.

Wikipedia 80

Wikipedia Paid Search Agency Social Media Marketing 80

Hubspot

APRIL 6, 2018

This authorization will work similarly to the verification efforts Facebook identified in recent weeks when Product Management Director Rob Leathern spoke to a new ad review and verification process that will require all Page admins to submit government-issued IDs and provide a physical mailing address before they can publish any promoted content.

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Outreach

MAY 4, 2018

The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. If you’ve got a great process, you’re going to ball out and capture more prospects and market share. If you’ve got a great process, you’re going to ball out and capture more prospects and market share.

Outreach 58

Outreach Salesforce.com Wikipedia Fulfillment 58

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

NOVEMBER 15, 2016

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. The entire process is as easy as putting together one good bio page or LinkedIn profile. Actually control.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Too often, the focus for content marketers is on content. Too often, the focus for content marketers is on content. Some content marketing efforts take time to blossom.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80