Remove interests
article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Which hashtags are they using?

article thumbnail

How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Informational search queries are queries that cover broad topics, giving you an indication of what audiences are interested in. This is an opportunity to create useful content that doesn’t exist already, potentially capturing a new group of buyers who already showed interest in your company. SEO and PPC. Social platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

You may be interested in learning a new skill but unsure it’s the right fit or unfamiliar with the expectations of roles associated with it. Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. WordStream’s PPC University. Meeting Observation.

Training 185
article thumbnail

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

When launching a major new product or service, the app notification tactic may aid in gaining interest quickly. This is especially the case when running a sale or deal for new customers that are among the first to sample offerings.

article thumbnail

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

You might’ve noticed that 2020 was an interesting year for marketing. Interesting.). In terms of sample size, we analyzed more visits to these landing pages than the populations of Canada, Hong Kong, France, Mexico, Laos, and Ireland combined. Yeah, that’s the word for it. The answer… will surprise you.).

article thumbnail

Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Marketing and AI: A “Meet Cute” For marketers interested in learning what AI can do for them, right now , debates and philosophy about artificial intelligence can be heady stuff. AI-Enhanced PPC Campaigns. Sample benchmarks for home improvement landing pages. And, honestly, it’s kind of a distraction.

article thumbnail

How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

In particular, if your PPC is Google Ads. QUERY SAMPLE #1. QUERY SAMPLE # 2. But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Here’s why.

Traffic 52