Kaon

JUNE 26, 2019

Spandana Lakkaramju, Global Digital Marketing Manager at Cisco. Morgan Pearson, Senior Manager of Marketing Operations at Thermo Fisher Scientific. Siemens’ transition to creating, deploying and adopting an interactive application initiated and propelled this transformation for them. It now is much more effective and accessible.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Stevens & Tate

SEPTEMBER 26, 2023

While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. Engage with your audience on a personal level Speaking to people in person will allow you to interact with them on a much more personal level.

Storytelling 96

Storytelling Trade Show Trust Marketing Inbound Marketing 96

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. Creating a Humanized Entity You can save tens of thousands of dollars in marketing spend by creating a humanized relationship across companies through your CMO.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

ATAK Interactive

SEPTEMBER 15, 2020

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

Valasys

NOVEMBER 28, 2023

As of 2021, the Metaverse, a rapidly expanding digital universe, has not only captivated global attention but has also become a pivotal focus for businesses, with the market valued at $50.54 This article delves into Metaverse marketing strategies, a key area of focus within metaverse consulting.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Storytelling Loyalty 40

Kaon

JULY 2, 2015

By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. Below are four tips for increasing sales with digital interactivity. Hands On Customer Engagement.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Kaon

OCTOBER 13, 2020

This can mean a few different things, but, by and large, we’re referring to company efforts to preset their products via interactive 3D representations of materials or experiences. Additionally, though, companies will need to make their counterparts in the business world want to interact again.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

ATAK Interactive

SEPTEMBER 15, 2020

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals.

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Kaon

MARCH 3, 2020

The world’s biggest mobile technology show, Mobile World Congress , did not take place this year. In the past, this meant that significant marketing budgets would have been wasted. Contact us to learn how Kaon’s interactive solutions can accelerate your marketing and sales efforts.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

FEBRUARY 16, 2018

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR. Until now WebVR has been limited in its availability,” said Joshua Smith, CTO and Founder of Kaon Interactive. Microsoft Edge is leading the market in WebVR for both the enterprise and the consumer.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Kaon

JULY 23, 2018

Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. Marketers must turn toward interactive applications that aid in telling a complex story to help sales deliver these value propositions to prospects. Communicating value.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Heinz Marketing

SEPTEMBER 17, 2019

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. However, placemaking is also a marketing tool. MIT’s Department of Urban Studies and Planning defines placemaking as “The deliberate shaping of an environment to facilitate social interaction and improve a community’s quality of life.” Let’s get into it.

Planning 62

Planning Branding Brand Identity Trade Show 62

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Keep evaluating your content marketing. Going to (small) events is one of the most beneficial marketing routes you can take.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Content4Demand

FEBRUARY 7, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Interactive Popularity. 2019 State of Interactive Content Marketing. Just a few years ago, Content4Demand was excited for the rare opportunity to design interactive buyer experiences for ourselves and for clients.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The best marketers don’t rely on one specific tactic to generate leads. Improve the alignment between Marketing and Sales. Topic #1 — Lead generation is king. Put you customer first.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Bluetext

MAY 28, 2021

Motion design is ideal for marketing because it’s design + messaging + memorable movement, all in one piece of content. Think kinetic typography in hero zones, micro-interactions in UI and CTA buttons, explaining your tagline through an animated logo, or even a full segmented-explainer-video-landing-page experience. People spend 2.6

Trade Show 26

Trade Show Storytelling Advertising Mediums Landing Pages 26

Integrated B2B

APRIL 17, 2018

As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Now, to top it all off, you’re asking them to spend part of their weekend preparing for the big annual trade show. Key take-aways.

Branding 40

Branding Brand Identity Ad Building Trade Show 40

Integrated B2B

APRIL 17, 2018

As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Now, to top it all off, you’re asking them to spend part of their weekend preparing for the big annual trade show. Key take-aways.

Branding 40

Branding Brand Identity Ad Building Trade Show 40

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Kaon

OCTOBER 4, 2019

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Kaon

MARCH 25, 2020

The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year. In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm .

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 10, 2020

CEOs Must Invest Now in Marketing. In an April 2 survey , 90% of marketers reported their budgets were frozen, delayed, or severely cut. Winners were also found to spend significantly more on marketing than losers. The relationship between marketing expenditures and performance is significantly positive.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

DECEMBER 9, 2015

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general. The Digital Core.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. The strategies are larger, more general plans for how to approach marketing through blogging.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

6sense

JANUARY 11, 2022

During a fun and illuminating breakout session at 6sense’s recent CMO Coffee Talk Retreat , more than 100 marketing leaders divided into eight groups, each tasked with unpacking important topics facing CMOs today. Their key takeaway: Storytelling and consistent messaging are critical for influencing prospective buyers. Operations.

CMO 62

CMO Sales Management Peer-to-peer Top of Funnel 62

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. The objective of content marketing has shifted from lead generation to developing effective engagement. Show, don’t tell.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end. The middle of the sales cycle is where most companies experience difficulty.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Zoominfo

AUGUST 2, 2018

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Three Considerations for More Accurate Marketing Reports. When executed effectively marketing reports are useful for a number of reasons. Buyer Personas: Four Reasons They Aren’t Just for Marketers.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end. The middle of the sales cycle is where most companies experience difficulty.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Buffer

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Needless to say, their product offers some eye-opening insights into the world of Facebook marketing.

Facebook 112

Facebook Research Lead Scoring Lead Ranking 112