Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. This gives them the ability to market products to other users better than you can.

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Storytelling Brand Identity Branding Word of Mouth 217

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Lake B2B

SEPTEMBER 2, 2022

While B2B brands are actively focusing on storytelling to boost brand awareness, how they should tell stories needs to evolve – prioritizing interactive visual content […]. The post Why Visual Storytelling Should Be a Part of Your Content Marketing Strategy appeared first on Blog.

Storytelling 105

Storytelling Marketing & Strategy Marketing Strategy Content Marketing 105

Kaon

AUGUST 23, 2017

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz , a digital platform for technology, entrepreneurship and career inspiration in Boston, Mass. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. Colin was impressed. August 14, 2017. By Colin W.

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Interactive Marketing Storytelling eCommerce B2B Sales 0

Hubspot

APRIL 26, 2017

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. 1) The Wall Street Journal.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Kaon

JANUARY 4, 2016

4 Benefits Of Using Storytelling In Marketing. As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories.

Storytelling 100

Storytelling Interactive Marketing Tagging Product 100

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

DivvyHQ

AUGUST 30, 2022

If traditional marketing is all about what the marketer has to say, interactive marketing is more about a conversation between marketer and customer. In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best.

Interactive Marketing 90

Interactive Marketing Campaigns Examples Conversion 90

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

Storytelling 52

Storytelling Conversion Case Studies Case Study 52

Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. May 23, Houston TX.

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Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. every day.

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Social Media Storytelling Social Marketing Work Management 179

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It’s also the heart of inbound marketing.

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Storytelling Advertising Mediums Communities Paper 101

Martech

APRIL 26, 2024

It may create immersive, interactive and personalized experiences beyond anything we can now imagine. This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Character AI Deep Learning: Game characters could learn and evolve through player interaction.

Marketing AI 118

Marketing AI Storytelling Content Budget Programs 118

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 167

Top of Funnel Content Marketing Planning Work Management 167

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

DotDigital

NOVEMBER 12, 2021

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day.

Storytelling 52

Storytelling Paid Search Agency Ads Brand Identity 52

Hubspot

APRIL 9, 2019

Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they've always been doing. What is interactive marketing? Interactive Marketing Campaign Examples. Clash Up | Eko.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Each of these companies is a trailblazer and a storyteller. What is Product Marketing?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Biznology

JULY 27, 2016

If your specialty is digital marketing, and you haven’t tested it yet, it’s time. Savvy local businesses, public libraries, and art museums are quickly catching on to the game’s marketing potential. Virtual Reality and the Future of Marketing. Both technologies offer incredible marketing possibilities.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Content Standard

DECEMBER 17, 2015

The sad truth is that most static marketing assets are pretty predictable when it comes to design. Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 95

Storytelling Brand Identity Branding Paid Search Agency 95

Content Standard

DECEMBER 17, 2015

The sad truth is that most static marketing assets are pretty predictable when it comes to design. Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Image Source: Inc.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. But when it comes to redefining any of those structures as a whole, procedural thinking can turn into a marketer’s worst enemy.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Content Standard

MARCH 22, 2018

So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102