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5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

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From Trade Shows to Virtual Events: The Modern Marketer?s Journey

Leadspace

You can even go as far as creating a “show flow” document outlining each topic or part of the event with how much time you expect to dedicate to each, who will be speaking, and what other components will be involved. Storytelling is also vital, so make it compelling to captivate your audience.

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Kaon Experiences Excite Cisco Live! Attendees

Kaon

Numerous Kaon Interactive customers are having success engaging booth attendees and communicating unique value differentiators using Kaon 3D product demonstrations and interactive storytelling applications on mobile devices, tablets, laptops, touch screens, websites, and in augmented reality ( Kaon AR ®) and virtual reality ( Kaon VR ®) — all (..)

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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create. B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows.

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

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The Benefits of Public Speaking: How it Increases Your Brand’s Visibility

Stevens & Tate

Use storytelling The easiest way to connect with an audience is to use storytelling. This helps establish your credibility so your audience knows they can trust what you’re saying. The Power of First-Person Experience Videos 2. The benefits of public speaking can’t be overstated.

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Now is the Time for Digital Transformation

Kaon

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences. Now is not the time to wait to this out. Now is the time to be proactive, creative and innovative. We can help. Contact us to learn how.