Buyer Need Interactive Marketing Storytelling Trade Show 
Kaon
JULY 23, 2018
Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important.
Sales Engine
AUGUST 23, 2016
For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end.
Sales Engine
OCTOBER 8, 2015
For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end.
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