Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. Creating a Humanized Entity You can save tens of thousands of dollars in marketing spend by creating a humanized relationship across companies through your CMO.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The best marketers don’t rely on one specific tactic to generate leads. Improve the alignment between Marketing and Sales. Topic #1 — Lead generation is king. Put you customer first.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Zoominfo

AUGUST 2, 2018

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Three Considerations for More Accurate Marketing Reports. When executed effectively marketing reports are useful for a number of reasons. Buyer Personas: Four Reasons They Aren’t Just for Marketers.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

KoMarketing Associates

MARCH 16, 2017

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China. TE: “ We Enable Awesome by All Means”.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 120

LeanData

DECEMBER 28, 2015

Demonstrating the impact of marketing on business has always been an inexact science. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams. It’s more or less an educated guess. Tweet this.

Marketing Attribution 53

Marketing Attribution Lead Ranking Trade Show Word of Mouth 53