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The Challenges of Marketing Attribution

LeanData

Demonstrating the impact of marketing on business has always been an inexact science. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams. It’s more or less an educated guess. Tweet this.

article thumbnail

The Challenges of Marketing Attribution

LeanData

Demonstrating the impact of marketing on business has always been an inexact science. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams. It’s more or less an educated guess. Tweet this.

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article thumbnail

The Challenges of Marketing Attribution

LeanData

Demonstrating the impact of marketing on business has always been an inexact science. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams. It’s more or less an educated guess. Tweet this.

article thumbnail

The Challenges of Marketing Attribution

LeanData

Demonstrating the impact of marketing on business has always been an inexact science. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams. It’s more or less an educated guess. Tweet this.