Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. Poor Response Rates: Generic emails typically fail to elicit a response from recipients.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. ” More technology options aren’t enough to transform marketing operations teams. .

Marketing Automation Services 121

Marketing Automation Services Marketing Management Automation Account Based Marketing 121

Engagio

MARCH 29, 2021

A marketer’s dream.). Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. Intent data helps you understand what keywords the account or people at that account are researching.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. Then, they swiftly gather key company information such as market share or recent funding news from online resources like SalesIntel and RevDriver. By leveraging intent data, sales reps ….

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. Then, they swiftly gather key company information such as market share or recent funding news from online resources like SalesIntel and RevDriver. By leveraging intent data, sales reps ….

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. Most marketers think their data is accurate, but most of the time, it’s not.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Aberdeen

NOVEMBER 5, 2019

The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them. It requires a comprehensive and enlightened approach that uses intent data to be successful. What third-party data sources do they use? Is best-in-class intent data available?

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Enhance Response Rates.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

PureB2B

AUGUST 1, 2019

With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. PureB2B Solutions Enhanced with Intent Data.

Customer Surveys 58

Customer Surveys Contacts Webcast Intent Data 58

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? As Drift partners , the Strategic IC team braved the summer rain and headed to the conference for a full day of insight, innovation and awe-inspiring keynotes on topics from Account-Based Marketing to personal growth. Storytelling is a Fundamental Marketing Skill.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Inbox Insight

MAY 24, 2024

Here are some key questions to ask potential partners: Services offered: Inquire about the range of services available and whether custom packages are offered to suit specific needs Industry focus: Understand if their lead generation strategies and use of intent data are tailored to specific industries.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. stands out by presenting itself as a real-time data intelligence search engine.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

SEPTEMBER 8, 2021

Modern sales teams use prospect or customer data collected from various sources such as their CRM, website, apps, social media, email marketing database, and call logs to power their campaigns. For example, they could use website visitor intelligence data to know who is visiting their business website and which company they work at.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Hubspot

DECEMBER 23, 2022

Our team gathered 19 of the best sales prospecting tools on the market in 2023. Of this user base, many are high-income earners that are currently “in the market” to buy products. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. Market monitoring. Image Source.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Strategic-IC

MARCH 18, 2020

As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. Cometh the hour cometh the digital marketer!

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

SalesIntel

JULY 20, 2021

So, when the competition is increasing, here are five steps you should take to grow your staffing firm in the saturated market. You can’t expect the greatest talent to come to you in today’s tight labor market. This helps recruiters and staffing firms to stand out in a crowded market. Invest in Technology.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Buyer Personas High Quality Lead 52

SalesIntel

JULY 12, 2021

Once you understand how to accelerate your growth, you’ll have a competitive advantage in the market. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. In this article, you’ll learn about: How sales and marketing lead revenue growth. 6 growth hacks for B2B companies.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator’s advanced search filters help you find prospects that specifically fit your target market. LinkedIn’s buyer intent feature is currently available to Advanced and Advanced Plus users.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Aberdeen

DECEMBER 27, 2018

Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Logistical regressions optimize media mix models based upon advertising response rates by accounts showing buyer intent. Do you know which specific companies are currently in-market to buy your product?

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

SalesIntel

AUGUST 8, 2022

In-depth personas can also be used for other teams like marketing and product to help create content and product features. Target companies based on these personas have up to 10X improvements in response rates compared to previously-targeted companies. Hack #2: Research Beyond the Website.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Leadspace

AUGUST 16, 2017

This article was originally guest-posted on the Oracle Modern Marketing Blog, and republished with permission. The world of B2B marketing is changing rapidly. Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. Audience-centric marketing.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

SalesIntel

SEPTEMBER 6, 2023

Have a look at the following stats: 51% of marketers rate personalization as their number 1 priority Sending more behavioral-based messages was another top priority for marketers, according to the survey. consumers find marketing personalization very or somewhat appealing. – Epsilon 90% of U.S. Or am I way off?

Outreach 40

Outreach B2B Sales Personalization B2B 40

DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Going forward, the plan is to add both digital marketing and events. Hard cutover or gradual migration?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

Leadspace

OCTOBER 22, 2019

This problem can be solved if you implement a quality lead routing strategy for your marketing and sales departments. Maybe you’re not effectively using critical data, such as the lead’s location, position in the sales funnel, and business needs to route calls. Job responsibilities of the lead. What Is Lead Routing?

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Leads Lead 48

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Biznology

APRIL 13, 2020

It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events.

Trade Show 163

Trade Show Product Planning Intent Data 163

SalesIntel

MAY 27, 2024

However, modern sales prospecting does not mean simply cold calling random businesses day after day hoping to find one in the market for your product or service. Intent data: Intent data is one of the most effective ways to build a list of potential prospects actively researching solutions like yours and in the market to make a purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Opt-out Privacy Outreach 52

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Aberdeen

DECEMBER 28, 2018

Compared to traditional Profile Programmatic advertising, where ads are targeted to a company profile (company size, industry, geography or uninformed Target Account List), Intent Programmatic advertising gauges the intent of the account by aggregating the digital footprint of all devices showing intent.

Profiling 8

Profiling Intent A/B testing Advertisements 8

Zoominfo

MARCH 28, 2022

This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. That’s where intent data comes into play.” This comes in two flavors: firmographics and psychographics. Free Trial 2.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

DiscoverOrg

DECEMBER 26, 2018

In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. GDPR for Sales and Marketing. Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. What is Intent Data?

Intent Data 120

Intent Data CAN-SPAM CMO SME 120