Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. It’s only natural that it might cause some analysis paralysis.

Keywords 99

Keywords Template Analysis Barriers 99

Marketing Insider Group

AUGUST 21, 2023

With the help of AI, teams can enhance their efficiency by expanding the scale of QA insights to 100% of customer interactions, enabling companies to have an immediate “heat map” of conversation quality metrics. Companies should keep in mind that leveraging AI-powered sentiment analysis doesn’t take humans out of the equation.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the insights generated have both predictive and explanatory powers.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Convince & Convert

MARCH 7, 2024

Here are a few insights and tips from the research study: Insight #1: Top GTM Priorities Strengthening marketing, sales, and customer success alignment is a top priority for over half of GTM team members surveyed and the most commonly reported area of focus overall. Tip on using AI for market research and analysis.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Martech

MARCH 14, 2024

Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? A: Yes, you can measure CX with social listening and sentiment analysis. Q: Is a CDP essential to activating insights derived from customer journey mapping?

Conference 95

Conference Digital Transformation Sample Touchpoints 95

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Contently

FEBRUARY 23, 2023

When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. We’ll look at how to measure sentiment using examples from brands with successful programs. What Is Sentiment?

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Also, many platforms offer additional competitor analysis tools as well. Want to chat about how a competitive analysis can transform your marketing efforts?

Analysis 130

Analysis Comparison Keywords Case Study 130

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Applying these insights impacts your business strategy in two ways: 1.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Natural language processing, sentiment analysis and adaptive AI systems make it possible to create interactive experiences that encourage connection.

Marketing AI 95

Marketing AI Storytelling Content Budget Programs 95

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

JANUARY 30, 2024

Through natural language processing and sentiment analysis, you can make sure your messaging is clear and emotionally resonant, establishing a deeper connection with customers. Sentiment analysis to gauge customer sentiment not only based on feedback but also in real time.

Marketing AI 135

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 135

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

SmartBug Media

MARCH 27, 2024

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? Tracking customer sentiment extends beyond customer-reported data points. Analyze patterns among retained customers for insights.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

JANUARY 29, 2024

Data Analysis and Insights: Generative AI can assist startups in analyzing large volumes of data to extract valuable insights. By leveraging techniques like sentiment analysis and trend identification, AI can uncover patterns and trends that can inform marketing strategies and decision-making.

Startups 94

Startups Marketing AI Best Practices Customer Satisfaction 94

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. Where are they getting most of their traffic from?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Sprout Social

MAY 31, 2023

Collect social insights Audience insights are the foundation of better brand positioning. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. These insights allow them to take proactive measures toward managing their reputation online.

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Klue also specializes in giving clients insight into where their competitors are ranking in these channels. But its application can truly help content marketers in a variety of areas.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

MAY 11, 2023

Factoreal has released four new AI-powered email marketing features: Smart Headings generates email headings, Smart Buttons creates call-to-action suggestings, Image Generator converts text into images and Text Generator creates text based on an analysis of the brand’s voice. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Features 103

Features Click Fraud Product Advertising Agencies 103

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. This insight allows marketers to quickly create content that will resonate with their audience. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Martech

FEBRUARY 23, 2024

An insights platform that automatically generates insights surfaced according to the metrics and KPIs previously defined. Next-Gen Experiences, delivering insights to users in their preferred workflows: Slack, email, etc. Generative AI is at the heart of this offering. Why we care.

User-Generated Content 92

User-Generated Content Customer Surveys Act-On Tagging 92

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

Analysis 69

Analysis Budget Programs Social Media Allocation 69