Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. Big data, big insights, finally!

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care. Accessibility.

API 114

API Doubleclick Google Marketing Analytics Tools 114

Salesforce Marketing Cloud

APRIL 24, 2024

Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. The actual mechanism differs from platform to platform and is different whether you are accessing data from the CDP into the data warehouse or vice versa. They don’t have to.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Anyword

APRIL 15, 2024

Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Martech

FEBRUARY 23, 2024

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Tableau Pulse is available to all Tableau Cloud users. Three layers.

User-Generated Content 109

User-Generated Content Customer Surveys Act-On Tagging 109

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 103

Social Media Work Management Marketing Management Media 103

ClickZ

FEBRUARY 26, 2024

At the end of 2023, LinkedIn launched what it claims was be the world’s first deep sales platform. This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Martech

MARCH 28, 2024

To some extent, we all are. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. It’s all part of the technology lifecycle. Is your marketing team tired of hearing about AI? Enhanced targeting.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. But it’s not only about connecting the data.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. and then generate an ad tag.

Barriers 127

Barriers Branding Brand Identity Content 127

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Unfortunately, this is an all too common occurrence for many brands and users of LinkedIn. Need help visualizing the perfect video post?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Martech

APRIL 16, 2024

Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. After all, investing in the right tool now can save you headaches down the road. Define which events can be tracked with your analytics management platform. The repercussions?

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Salesforce Marketing Cloud

MARCH 19, 2024

6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Share knowledge The Serviceblazer Community is all about learning. Table of contents What is a Serviceblazer?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. Why we care.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Customer insights. This sets the course for your entire AI-driven strategy.

Marketing AI 122

Marketing AI Contingency Planning Work Management Digital Transformation 122

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Get MarTech! In your inbox.

Analysis 107

Analysis Tools CRM Guidelines 107

Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. We all want them to read and consume what we produce. Unreasonable statement?

B2B 105

B2B Case Study Case Studies Content 105

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 83

CMO Enterprise Management Planning Work Management 83

Stevens & Tate

FEBRUARY 16, 2024

By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Platform-Specific Optimization Optimizing content for each social media platform’s unique algorithms is crucial for maximizing engagement and reach.

Social Media 98

Social Media SEO Optimization Media 98

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing AI 113

Marketing AI Enterprise Management Features Marketing Management 113

Oktopost

SEPTEMBER 28, 2023

Here’s the solution: harnessing social media engagement insights. We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it. Step 2: Your lead shares their information This is where sales teams can get to work.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Convince & Convert

JANUARY 31, 2024

But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Salesforce Marketing Cloud

JANUARY 17, 2024

6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Share knowledge The Service Trailblazer Community is all about learning. What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

APRIL 11, 2024

Then, it refines all the features to create a professional quality image that looks like the dog available for adoption. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. EXL and Quilt.AI

Classified Ads 110

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 110

Sprout Social

FEBRUARY 6, 2024

Or consider how IT software company Ivanti generates $500,000 in earned media value through its Sprout-powered brand ambassador program: We couldn’t have succeeded without the data, insight and partnership we got from Sprout. To all of our customers: We see you. Let us show you around the platform with a personalized demo.

Work Management 116

Work Management Marketing Management Software Product 116

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Martech

OCTOBER 31, 2023

GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. It’ll tell you across all of that time period what percentage of the video has been watched. That’s quite a step up from UA.

Marketing Analytics Tools 117

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 117

Martech

SEPTEMBER 19, 2023

Marketing automation platforms are at the heart of data-driven marketing. If we don’t have those routines correct in the underlying system, it can impact system performance, and of course drive inaccurate leads and account routing, scoring and attribution, which is a good big portion of all this work,” said Hwang.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Lead Scoring 122

ClickZ

JUNE 19, 2023

This is creating a rapid, incremental growth in data and new insights that need to be analyzed and actioned on for those who want to stay ahead of the content marketing curve. In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

illumin

MARCH 19, 2024

Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally. This is a challenge.

Generation 111

Generation Classified Ads User-Generated Content Content 111

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis?

Ideal Customer Profiles 128

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 128

Albacross

NOVEMBER 13, 2023

This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. One size does not fit all First, it is essential to acknowledge the breadth and heterogeneity of the 50-80+ cohort. Do not try to fit this sprawling generation into a one-size-fits-all box. Outspend on Temu.

Television marketing 70

Television marketing Planning Paid Search Agency Peer-to-peer 70