Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Such material is concise, informative, credible, and timely. Storytelling in content marketing makes the information more compelling than a bland statement of the facts.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR?

Social Media 80

Social Media Media Work Management Marketing Management 80

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. Let us know on Twitter @SproutSocial!

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Social Skills: What’s Needed for Social Media.

Social Media 100

Social Media Media Wikipedia Digg 100

seo.co

JANUARY 1, 2023

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Review your social media profiles to confirm you’ve included links to your site. Use Wikipedia.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. 14% trust advertising.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

MARCH 30, 2012

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. Quite the contrary.

Social Media 80

Social Media Media Wikipedia Social Marketing 80

Biznology

MARCH 1, 2013

Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Before we get started though.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

APRIL 12, 2011

Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.

Social Media 80

Social Media Wikipedia Media Business 80

Biznology

MARCH 15, 2012

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. But how do we calculate that return?

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 128

Social Media Media Blogger Co-Registration 128

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

FEBRUARY 9, 2018

It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. This was too generic for our needs.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

MAY 8, 2013

Photo credit: Wikipedia. In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. There’s an invisible marketplace there, where instead of fruits, or jewellery, or carpets, you have information being traded all the time.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Biznology

MARCH 9, 2012

Image via Wikipedia. If we don’t have certain piece of information, we could be injured, whether it is physically, emotionally, psychologically, or some other way. If we don’t have certain piece of information, we could be injured, whether it is physically, emotionally, psychologically, or some other way.

Social Media 80

Social Media Media Wikipedia Work Management 80

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Google gathers this information by dissecting and interpreting information found on external authoritative sites.

SEO 105

SEO Google Optimization Lead Scoring 105

Convince & Convert

APRIL 15, 2016

It’s amazing how our mind is reshaped by the information it grabs every minute. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. Build Your Brand Presence in Wikipedia.

Google 118

Google Wikipedia Content Wiki 118

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. ” — Wikipedia. Being pretty isn’t enough for social media marketing .

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Contently

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Note all third-party-sourced information via hyperlink or comment.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Envy

MAY 2, 2019

Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics. In order to keep them relevant, Wikipedia constantly updates their pillar pages with new content. This is still top of the funnel content. Whitepapers, eBooks, and blogs.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

Hubspot

DECEMBER 19, 2019

That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Entity indexing: Google has a catalog of all related entities to produce factual information about each entity.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Marketing Insider Group

JANUARY 11, 2011

Fair Use or “fair dealing&# as it is known in other parts of the world is a part of Trademark law that, according to wikipedia: “allows limited use of copyrighted material without requiring permission from the rights holders.&# I hope you found this information helpful and please weigh in: what do you think?

Copyright 100

Copyright Social Media Media Blogger 100

Hubspot

JUNE 1, 2021

Social media presence. Google – Search, answers, information. Wikipedia – Information, biography. Online, this includes social media, your website, email, chat, and even on business review sites. Several factors influence brand association, including: Brand identity and messaging. Customer experience.

Positioning 97

Positioning Examples Brand Identity Branding 97

Wondering Out Loud

APRIL 5, 2010

A friend of a friend asked me if I knew anything about a particular social media organization. All in all, I was able to find a fair amount of information, but not enough to help me draw any conclusions about the organization’s credibility, which is why I’m not revealing the name of the group). Wikipedia.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Valasys

OCTOBER 19, 2023

Because it can get very tricky as to which sources you should trust, how to collate information across multiple webpages, and how to make information collection not tiresome. In comes, Perplexity AI; a perfect online information retrieval platform that makes research fun, easy and time-effective. What is Perplexity AI?

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

seo.co

JUNE 16, 2021

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Review your social media profiles to confirm you’ve included links to your site. Use Wikipedia. Repurpose Content.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Hubspot

MARCH 14, 2018

According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Content Marketing Institute

DECEMBER 5, 2018

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. Another good source for information on what is happening in academia is EurekAlert! Expert interviews.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104