Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
20 Experts, 1 Awesome Resource: The Social Media ProBook
It's All About Revenue
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Right now. Share email.
Guide Your Buyers Through the Customer Journey with Social Media
Modern B2B Marketing
JUNE 16, 2016
Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts.
Are you a social media polymath?
DECEMBER 31, 2013
Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about?
Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media. And people are suspicious and busy.
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.
Embrace your inner realtor when selling social media
SEPTEMBER 3, 2013
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time. Real estate agents sell property.
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Online, you’re never the lone beauty in the hotel lounge.
26 Social Media Secrets Skittles Knows
AUGUST 20, 2012
Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s That’s right.
Higher Education Faculty Continue to Use Social Media
OCTOBER 24, 2012
Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Video use is now so pervasive that we had to separate it from the rest of social media.
Fill in your entire social media timeline backlog
JULY 16, 2013
Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable. know about you. couple-hundred?
New insights on the future of search, privacy and the inevitability of social media
grow - Practical Marketing Solutions
OCTOBER 1, 2012
” How can any company block the social web today?” Social media is inevitable. ” “Bing is blending search results with the social graph. Social TV will connect all the screens but that is just the beginning. ” “The human side of social technology is behind and this will have to evolve. Apps keep search in context. Human.”
Can “Social Media” and “Confidentiality” Co-exist in the Workplace?
MARCH 5, 2014
By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention. Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.” ” Today, electronic social … Continue Reading Can “Social Media” and “Confidentiality” Co-exist in the Workplace? by James Wu - Maximize Social Business.
6 Essential Social Media Lessons From Top Executives
SEPTEMBER 15, 2014
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. What’s holding you back from getting active on social media?
A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
MARCH 23, 2015
Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors. Wikipedia''s Guidelines on Editing Entries. Social Media Daily
Social media is a physical extension of your brain
OCTOBER 23, 2012
He coined the term “ Social Prosthesis Systems (SPS) ,” the relational networks that we use, naturally, over time, expanding and refining them according to our needs, and growing them in maturity, access, depth, and prestige over time until the SPS’ value becomes an essential part of one’s ability to maximize thinking, learning, remembering, and creating.
Why Your Rant is Not Right for Social Media
B2B Marketing Traction
APRIL 5, 2013
Social media is not a place to express anger or admonish people publicly. recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Keep it “Light, Bright and Polite” In the words of Josh Ochs, MediaLeaders , “Keep your social media ‘Light, Bright and Polite.’”
You’re only renting in social media
MAY 22, 2012
Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletinSo, that’s good. The The downside is that all good things come to an end. Always remember “the essence of the Way is detachment,” according to Bodhidharma.
Is Social Media Security Out of Your Hands?
MARCH 1, 2013
Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. read an interesting article from the New York Times this week. It read.
How to measure influence in social media marketing
MAY 6, 2011
Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. The monitors. Tweet This Post.
Get Over Social Media Writer’s Block
MARCH 6, 2012
Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Social media is all about communicating, mostly in text.
Why Your Blog Should be Your Top Social Media Tool
Content Marketing Today
OCTOBER 10, 2012
And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia
Creating an inclusive social media event
grow - Practical Marketing Solutions
JANUARY 29, 2012
A few years ago, I was speaking at a social media event in New York. just don’t think that all social media events should be so elitist. With the help of dozens of volunteers and the extraordinary efforts of the Social Media Club of Knoxville, I helped found Social Slam , an inclusive social media event. It has been a tremendous success.
Is social media all the market research you need?
JANUARY 7, 2013
Photo credit: Wikipedia. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Market research rocks!
Does Social Media Influence Search Rankings?
FEBRUARY 26, 2014
Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Social media and search rankings. Now, back to Mr. Patel and the question at hand : Does social media influence search rankings ? SEO Social Media Marketing
In social media, you don’t need to outrun the bear
MARCH 13, 2012
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.
The five stages of social media grief—have you passed through them yet?
JUNE 15, 2011
Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. I’ve seen how difficult the transition can be. Denial. No way. Anger.
The right social media listening tools for the right jobs
JUNE 21, 2012
Photo credit: Wikipedia. Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale.
The Sociology of Social Media: TED TV Talks
Writing on the Web
MAY 4, 2011
Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Social Skills: What’s Needed for Social Media.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing. Each social medium has its own strengths and weaknesses. Let’s look at how social media can be applied to support what you’re trying to do. Social Media Marketing Facebook linkedin social media twitter YouTube
How can you pick the right social media tool for your situation?
JUNE 28, 2012
Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. So, the bottom line is that you need to focus on how you want to use social media to choose the right tool. Internet Marketing Application programming interface Converseon HootSuite - Social Media Dashboard social mediaThey want it to be automatic.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson # 5 Use Social Networks. The Social Media Release.
Use Lifetime Customer Value to Measure Social Media
MARCH 15, 2012
Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments. But how do we calculate that return?
How to Quell a Social Media Nightmare
SEPTEMBER 4, 2014
Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical. public relations Social Meda Quickly.).
5 Tips to Inject Humor into Your Social Media Mix
AUGUST 7, 2013
These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. You can even win awards for causing a chuckle or two on social. The Shorty Awards , which honors the best in social media, recognizes people and organizations producing real-time short content across the social web. Humor.
Want to use Social Media? Listen, Reply & Be Human
JANUARY 29, 2014
(Photo credit: Wikipedia) If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store. Listen relentlessly. I was shocked that this “old-school” business was so attentive to the pulse of social media. 2.
Social media becoming increasingly important in regards to link building
JANUARY 16, 2014
(Photo credit: Wikipedia). One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. SEO Value of Social Signals. While links are still the most important factor, it is becoming evident that social signals may play a significant part in ranking as well. Link Prospecting Benefits.
Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
JULY 9, 2014
Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers. Who’s doing it right?
Do you need accurate sentiment for social media listening?
AUGUST 27, 2012
Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. The question is, how accurate do you need sentiment analysis to be? But are you willing to pay for it? A few years ago, it was a silly question.