Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Hubspot

MARCH 14, 2018

According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities.

Wikipedia 72

Wikipedia Social Networks Twitter Network Marketing 72

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Norms not designed to serve an information thirsty workforce, fully digitalized and addicted to social networks. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? To break it down, this is how social selling works: Rather than spending time on cold, outbound prospecting, you focus on generating conversations and engagement throughout the sales process.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). Is the information about our products and process readily available to all and are relationships with our clients stronger than ever? By failing to deal with organizational change, many social and digital marketing programs prematurely meet their deaths. They need to evolve to be social businesses.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.   Not sure I get it. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. There a lot more information I could go into. Actually control. There’s the rub.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. Then, you go back to your cubicle or home office, and realize that your inbox and calendars are still full, you still have 10 people between you and the CEO, and getting the information you need to do your job still feels like pulling teeth. source: Wikipedia ). Where did all that promise go?

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The answer may not seem obvious now, but it will be in a few years. Search and Geocities communities. And perhaps a fork.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. We should expect those prices to change as social media takes hold among buyers. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. We should expect those prices to change as social media takes hold among buyers. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Hubspot

MARCH 26, 2018

The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site's been hacked. This serves as a way to prove to visitors that your site is both authentic and safe for contact information submissions. Moz's Pro Tools. Link Building.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

APRIL 6, 2018

Those promises came when it was first revealed in 2017 that the social media behemoth had been weaponized by foreign actors to spread misinformation and influence the 2016 U.S. To further those efforts, these ads will all contain a "Political Ad" label, including information about who paid for it. presidential election.

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Follow @TonyZambito.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Anything Goes Marketing

SEPTEMBER 16, 2007

Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. According to Wikipedia, a web widget is a small piece of code that you add to a web page. They are helpful as they provide useful information.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

AUGUST 16, 2012

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Or maybe they're just ridiculously funny. I know I am.) 1) Charmin. Darn tootin'!

Social Media 28

Social Media Branding Brand Identity Media 28

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Without a doubt, yet to be discovered new digital and social technologies will introduce new buyer behaviors and social buying dynamics.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

information management. information security. social media. Organise, streamline, inform, involve; 2. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. friday flux. Gilbane Report.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Gathering some good demographic information as well as finding voluminous reports on what is being purchased.   And these may very well be active online types who don't voice or interact yet they are everywhere in the social network. 

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Biznology

FEBRUARY 17, 2012

Image via Wikipedia. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. Social is all about sharing, right? Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. Great idea, right?

Wikipedia 80

Wikipedia Opt-out Opt-in Social Networks 80

Smashmouth Marketing

MAY 1, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Buzz Marketing for Technology

JULY 24, 2008

Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. “Washington, Wikipedia, and Web 3.0: – Keynote Address. Tim Berners-Lee , Senior Research Scientist.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Smashmouth Marketing

MAY 3, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

it's no longer about pushing information out – it's about consumers generating conversations. Do a Social Audit Must be done continuously – have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday – what is being said.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100