6sense

FEBRUARY 20, 2020

6sense , the leading Account Engagement Platform, today announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account.

Best Practices 62

Best Practices Buyer Personas Outreach Vendors 62

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Avitage

JULY 26, 2017

B2B sales organizations with a complex, “platform,” or value sales process face some of their biggest challenges in the initial prospecting stage. Companies risk missing revenue growth targets when sellers are ineffective or inefficient at getting target accounts to engage.

Conversion 120

Conversion Differentiation B2B Sales Buy 120

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Make them brief, captivating, and relevant to the information within. Remember: The opening line of your email is the subject line.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

MARCH 11, 2024

Once they do, your company has the information it needs to make contact. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. You need to determine why a target audience isn’t making the contact you need. Here are a few reasons why your brand may be missing out.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Apollo

OCTOBER 4, 2018

How Does an ABS Workflow Improve Targeting? Targeting, executing, and scoring ABS workflows can be very complex and intimidating. You need to show your reps which prospects to target, what kind of touches to send them, and how to score their behaviors. Target Sales Leaders in Tier 1 accounts. It’s a lot to manage.

Demand Generation 40

Demand Generation Demographics Work Management Contact Marketing 40

ViewPoint

AUGUST 23, 2012

But he adds that this positive motion is facing a continuous challenge in the form of companies opting not to move forward: “The bigger challenge I do see, though, is that the ‘no decision’ threat—the threat to not do anything even though they want to squeeze you for all the information you’ve got—is looming large and only seems to be expanding.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

Marketing Insider Group

NOVEMBER 10, 2021

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The vast majority of prospects see messages within five minutes and as many as one-third click through on relevant offers. How can you increase your visibility and trust with high-potential prospects?

SMS 344

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 344

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Biznology

NOVEMBER 15, 2012

You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. This means that your digital presence is essential to educating prospects and securing conversions.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClearVoice

JUNE 22, 2022

Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. If you want to generate more sales you need site visitors with a strong purchase intent—not those who are only looking for information. Informational search intent keywords.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. Image Source: Experian But, it’s not just about having a database.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Knowing whom to target and whom to set aside is crucial.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. Grading complements scoring by assessing leads against an Ideal Customer Profile (ICP), further refining the focus on high-quality prospects. Lead nurturing is designed to develop relationships with potential clients after B2B prospecting is done.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

APRIL 10, 2023

The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem. Inefficient queries are generic or even open-ended, suggesting the prospect is still gathering information and is not ready to convert.

PPC 281

PPC Paid Content eCommerce Allocation 281

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Oktopost

SEPTEMBER 12, 2023

But how do you subtly engage your prospects when they are researching solutions online? The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Together, they allow greater insights, reach, and customization around high-value target accounts that would not otherwise be possible.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? It also indicates when a prospect is in the mindset to buy. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Launch Marketing

MARCH 13, 2024

A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Messages should be succinct yet deep enough for prospects to know what your company stands for as well as what you do.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

MARCH 12, 2024

Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. It is the model that ABM prospecting will begin pursuing. Not every interested prospect is going to turn into a long-term customer.

Ideal Customer Profiles 106

Ideal Customer Profiles Account Based Marketing ABM SME 106

Engagio

SEPTEMBER 11, 2017

You can’t segment your accounts without it, can’t prospect without clean contact info, and can’t understand which outreach works without a solid measurement system. Selected Their Target Accounts with the Right Data. The next step was to find the key people at those accounts and their contact information. Back to how Chorus.ai

Account Based Marketing 70

Account Based Marketing ABM Marketing & Strategy B2B Sales 70

Martech

JANUARY 26, 2024

An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. This is where an ideal customer profile (ICP) comes in.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Enterprise Management Work Management 124

Martech Advisor

NOVEMBER 18, 2019

In studying the answers to this question, it becomes obvious that marketers would invest in data, analytics, and technology over all other options presented, which include prospect media, as well as additional staff. But also, like other channels, you shouldn’t use direct mail to target everyone on your list.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. For starters, email is still the most important source of information, particularly at the start of every day. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. There’s more to it.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Salesforce Marketing Cloud

JANUARY 4, 2024

Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. The way these messages are sent out, or “dripped,” is usually tailored to match the behavior or status of its target recipients. For example, your ongoing emails can take advantage of when a prospect abandons a web page.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This brings us to our top tip: do employee advocacy, but do it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. The B2B buyer’s journey is the process potential customers go through before purchasing.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. More questions? More personal questions?

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Consider this scenario: Your prospect is actively seeking your solution and is prepared to engage with your sales team. Intent data captures various buyer behavior signals indicative of a prospect’s interest level.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71