B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Engage with customers, prospects, partners. Publish information cost-effectively.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

APRIL 24, 2013

Educate Prospects about Your Solution. Instead of promoting your solution with cool ads, catchy phrases and “push” marketing (marketing that is pushed upon prospects), educate prospects about your solution and attract (“pull”) them to your solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Recent Google algorithm changes focus on the depth of information your site has.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Let’s use an example of a prospect we’ll call Joe. ” He goes to the website and gets more information. At the trade show, Joe sees a brief demo of the product and asks for more information.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

OCTOBER 4, 2011

If they do something that is related to a product or service that you offer, they may be a qualified prospect. You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. How do you get them to do something?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JANUARY 4, 2013

Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. It’s designed to allow people like you and me to share information that we like. What are the keys to success in social media? Do be organic.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. What are your prospects and customers engaging in with others? Research your customers. Watch and listen on social media.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2015

time to read, they are bombarded with information ( thanks, Internet! ) And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. Then, add to that boards that emphasize what your customers and prospects are personally and professionally interested in.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

FEBRUARY 11, 2013

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. First your connections (in this case referral sources, but it also applies to prospects) must know you.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

NOVEMBER 28, 2012

Buyers want access to information when they are ready to buy. I’ve helped several companies increase content creation to successfully attract and engage qualified prospects. How to Engage Your B2B Prospects with Great Content. Content marketing is working. Buyers don’t want to be sold to.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 13, 2012

They handle objections and answer questions of prospects all the time. How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services. I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 19, 2010

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Inbound Marketing Is Not… …about creating outbound marketing messages that you push onto prospects when you want to , whether or not they are looking.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 13, 2015

Our prospects’ email inboxes are overflowing with spam. People want information when they are ready to buy, not when you want to sell. And/or, can you be a speaker at existing conferences where your prospects go? It’s hard to let go when you have a marketing tactic like an eNewsletter up and running.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? What would happen if a prospect came to your workplace for a meeting, and there was no one there? Do they see you as credible?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MAY 24, 2013

Research has shown that buyers like it when a company makes their information available on social media. ” It’s not about pushing out tons of messages to stay at the top of online search results, but rather it’s about adding value for your buyers by filtering valuable information for them. Do they want more or less?

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MARCH 21, 2013

You need to focus on your prospective clients, customers, followers, members and susbscribers. We can help – contact New Incite today for more information about our consulting and outsource marketing services for attracting qualified prospects online. They are people, not search engines.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JANUARY 10, 2013

For information on these phases, see my previous blog post, You Paid for TOFU. At a glance the infographic sparks a conversation – “do we have the right marketing materials and events ready for our prospects?” Do You Have MOFU? )

Planning 100

Planning Inbound Marketing Marketing Plans Paid Search Agency 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. ” The lighting company might also provide information on its recommended 7-step process for planning a lighting upgrade – the “What?

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Maintain complete profile information. Connect strategically with stakeholders – customers, prospects, partners, vendors and others. Incorporate LinkedIn into your marketing program.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

JANUARY 20, 2015

“Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” For more information about how to blog and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. Small Business Owner. “I

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MARCH 18, 2013

What importance do they place on information found on those social platforms? Use Twitter to link to your press releases, new product information, or events. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Survey your stakeholders.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! They like to get information themselves and use Internet searches to do so. ANY CHARACTER HERE. ANY CHARACTER HERE. Please say, “No!”)

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

JUNE 9, 2011

Buyers want information about products and services when they want or need to buy something. Lead nurturing is how marketing supports the buyer through the buy cycle and the four stages of awareness, information, assurance and loyalty. Buyers are in control.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

FEBRUARY 28, 2012

Convert prospects to customers? You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Convert Prospects to Customers on Facebook: 1 hour a week. How much time does it take to get results from Facebook? Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. Contact us today for more information about our blog services. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

OCTOBER 12, 2011

Write about what you do and include keywords and phrases that will attract new customers and prospects. Provide quality information that solves problems, answers questions, and gives you credibility. For more information, please visit our Content Creation service page. Here are some ideas: Blog posts.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JANUARY 15, 2015

“Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” For more information about LinkedIn and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. Small Business Owner. “I Financial Services Professional.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MAY 1, 2013

They may even provide a little preliminary information about their new product before it’s launched. Where does he or she get information? .” But, they will be much better off during product launch if they make connections to industry analysts and experts early. What makes your buyer tick? What’s important to them?

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

APRIL 9, 2015

It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. What information helps you run your business, your family, your personal life? – and leadership quotes. Make your content diverse and interesting.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Then, knowing who you are and who “they” are, you can go forth and successfully engage your prospects with your messaging. One more comment about strategy – do you know where your prospects are? Great content that adds value for your prospects and customers creates goodwill. Survey them and ask.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 9, 2012

Next is the tough piece of data – what is your conversion rate from prospects to customers? With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. For more information about budgeting and planning your marketing tactics, contact New Incite !

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

APRIL 17, 2015

I provided some information, but they decided to hire a sales person instead of investing in marketing. In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. Here is the easiest and most foolproof way to get started. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Facebook pages can be customized with special messages or offers for first-time visitors versus information for followers. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Now more than ever, marketing has a lot of moving parts. Do you know how to access these platforms? Do you have your content backed up, just in case? Is your process documented?

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100