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Digital transformation failure recipes: the content and process integration deficit

i-Scoop

Actionable data, information and knowledge are at the very center of the value ecosystem most enterprises claim to seek with digital transformation. As we know, digital transformation is happening everywhere and a large majority of organizations say they are in a digital transformation process. If you look at digital transformation from a technological perspective with […].

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail.   If it were only that simple….

How the Brain Processes Different Types of Content [Infographic]

Hubspot

The folks at Main Path Marketing created an infographic to break down common types of content marketing formats and how they communicate information to your audience. For example, did you know that the human brain processes videos 60,000X faster than text? Sometimes, the movie adaptation of a book is better than the book itself. The reason? And some of their insights may surprise you.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. B2B buyers…find their buying decisions influenced by information from hundreds of different sources. As The Buying Process is More Competitive. The Buying Process is More Social.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? In the B2B software world, it’s a buyer’s market. Increase social media buzz.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster. To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email. Consequently, accuracy drops considerable.

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Content marketing metrics – process metrics and outcomes metrics

Biznology

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. These process metrics are the measurements nearly all of us think of first.

The state of B2B marketing in Asia—moving toward digital

Biznology

There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. One is cost. Like this post?

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A new process to quantify content marketing success

grow - Practical Marketing Solutions

Today, consumers face a world of overwhelming information density. In the next five years, the amount of information on the web is projected to increase by at least 500%. content marketing measurement process. The Process. This report helped expose flaws in our process I never knew existed. Today, consumers face a world of overwhelming information density.

Feeding Sales Is a Process, Not a Project.

Sales Engine

They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. The process won’t be the same with the next prospect. Your project is tabled.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

As part of the internal process, product and brand employees would come together to complete a Product Brief. read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. What worked well?

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Step Two: Process. The second aspect of the “process” component is continued improvement. Guess what, marketers? Step One: People. Step Three: Content.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

Steps to Social Listening in the Sales Process. Both teams can receive daily emails with information on which inside sales reps’ prospects visited their website through a reverse IP lookup that offers full firmographic data plus that specific visitor’s history within your website. The focus is on building a relationship, not rushing to close down a lead. Bonus tip?

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

He goes on to explain how this approach translates into a more productive process for both buyer and seller. I''ll highlight some of the key points from the webinar here, but trust me, you don''t want to miss the wealth of information he has to share in the full show (below). On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Trust the process and get busy. Preparation (Pre-writing) – Gather information and create your plan. You’re not alone.

Marketing lessons from the college admissions process

Biznology

The youngest starts college in the fall. I’ve gone through the college process twice, and each time I’ve absorbed new lessons about marketing to Millennials in an era of rapid change. And I’m sure many parents are familiar with the process of “How to get the teen to read that email you just sent.” It goes something like this: Send the email. I truly feel for the college marketer.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

Reports claim the price of social media monitoring is going up because there is so much more content to process. According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. What are you going to do about it?

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Informing Content Strategy with Buyer Persona Development

Tony Zambito

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.    Buyer persona development is a methodology for informing strategy.  Image by Krista76 via Flickr.

Digitization, digitalization and digital transformation: the differences

i-Scoop

ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitizationRecently I heard someone saying he wanted to digitize his business. It sounded weird.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. Insight is a process of unveiling, which comes from the skilled use of qualitative interviewing techniques, observation, and an ability to synthesize or connect the dots with data if necessary. Intelligence gathering can be defined as collecting information.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! Good to find an interesting resource on an interesting topic - informal learning. informal.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If An infographic.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

Coaching and Challenging Prospects Through the Sales Process

Sales Prospecting Perspectives

The theory is that all too often, the other categories of salespeople enter with too much information about their solutions and their company, whereas the Challengers hone in on the concepts and insights that will save or make money. Too many sales reps rely on their customers to coach them through the sales cycle. However, we need to learn to be the coach. book that’s bringing sales strategies to the next level is The Challenger Sale. Which category would you guess the top performing salespeople fall within? Steve Jobs was a challenger.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). 3. Ask for a minimum of contact information when CIOs download your materials. Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. They want proof. It’s no wonder!

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How to Research Blog Topics: A Step-by-Step Process

Hubspot

In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post. Conclusion.

Information in healthcare: EHR requires more than system adoption

i-Scoop

Information and the digitization of paper records and processes are fundamental for digital transformation. In healthcare this is even more true as it is key that accurate information is available when and where it matters. This availability and accessibility of accurate data and information can make huge differences, not in […].

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The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. Yes, creativity is essential, but content that is informed by data can be both smart AND creative. Data Is King. But never fear.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

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How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

Hubspot

Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. This process facilitates not only quick resolutions but also assistance with copywriting for responses that may need extra nuance. The most important part of your final approval process is a system of checks and balances.

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. The post Information overload: beyond better filters appeared first on Biznology. Like this post?