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Content Marketing Requires the Mindset of a Publisher

Sales Engine

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

In addition, it is important to provide disclosure information — that if the participant is filling out a form and giving you personal information, that information is going to you and not to Facebook. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form.

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Social media marketing is Homo sapiens sapiens social

Biznology

As a result, companies too often make up their social media marketing as they go along, ad hoc, reacting to content and information and updated they get as they get them, tactically instead of strategically. What I mean by this is that your social media channels are akin to your own personal wire services.

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5 Insights From The Best Emails Newsletters in Financial Services

Contently

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Executive editor Mike Ayers told me Dollar Scholar was his attempt at expanding the magazine’s target audience, and it seems to have worked. Try a new audience with a new offering. Don’t just publish a digest.

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The Next Big Thing for Marketers: Social Magazines

Hubspot

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

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Content Anticipation: E-mail Holds Interest between Issues

Biznology

I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. You see, I am not an RSS guy. I look forward to getting the latest issue of BtoB Magazine. I'm just not wired that way.

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How to get others to blog

Chris Koch

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. That’s why magazines and newspapers have pitch meetings, where writers blurt out their rough ideas and get feedback from others on how to turn those ideas into cogent stories. so that buyers can consume the information in any form they choose.