Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Isn’t this information that most business, sales and marketing leaders should already know?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

DECEMBER 15, 2021

This means developing strategies around the customer experience, at all touch points, informed by deeper insights and attention to customer needs — combined with a superb product or service, with continuous improvements to stay ahead of the competition. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. At a very large organization, there are likely hundreds of channels and hundreds of people, making it like the biggest Rubix Cube you can imagine.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

OCTOBER 10, 2016

For example, my article “ CMOs Are Failing to Go Beyond Brand Awareness ,” questions the actions of CMOs at organizations like Xerox , Wiley , Lithium , G2Crowd , and XOJet. You need to take control with the content you are putting on the LinkedIn publishing platform–and through the discussions you create.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

DECEMBER 7, 2021

Information systems managers can bring tools into the business in the context of the company’s goals. Updating their LinkedIn profiles and resumes to demonstrate their focus on and commitment to sustainability, experience and certifications for relevant courses can open doors to new leadership roles.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

DECEMBER 9, 2016

Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Would a YouTube tutorial from a designer really help them connect with you?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

NOVEMBER 8, 2012

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament. If you’re interested in the case study, please read on.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 23, 2018

Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. Building trust and reputation this way–instead of being just a link-building aggregation bottom-feeder–does take a lot of work but is totally worth it.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

OCTOBER 29, 2014

Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal. Organize meeting opportunities at the show, like breakfasts or coffee events.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

APRIL 19, 2013

It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. ” It’s, “Check out this information that’s valuable to you.” But your organization has to have a presence, if not on Twitter, then in whatever channel your audience gathers.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

AUGUST 31, 2012

Or LinkedIn connections. While you might not describe Facebook or LinkedIn the same way, the ideas are similar. Bing made a deal with Facebook to plumb Like data and other Facebook information. As I read it, it started to make me wonder why we all want Twitter followers. Or Facebook friend. It started rather innocently.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

NOVEMBER 3, 2011

But I am still not using it, because I haven’t decided to spend the time it requires to reach what I believe would be mostly the same people that I reach through Facebook, Twitter, and LinkedIn, the three social networks that I spend time with now. Do you run a membership organization with lots of member data?

Social Networks 80

Social Networks Wikipedia Profiling Linkedin 80

Biznology

FEBRUARY 24, 2014

94% of search engine users click on organic search results (source: Search Engine Watch ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. Internet Marketing Organic Search Slider Digital marketing Internet marketing Search engine optimization SEO'

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

SEPTEMBER 21, 2016

They’re also defining a new role at organizations at the same time. One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads. What sort of an impact has social media had on the WGBH organization? will suddenly seem simple and straightforward.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

AUGUST 14, 2013

(Think back for a moment to the basic truth of what content marketing is: attracting an audience and gaining their trust by publishing information that informs and/or entertains them.) You can’t very well inform your audience if you don’t know who they are and what interests them. How Will I Reach Them.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

JUNE 13, 2016

There’s a lot of great information out on the internet, but there’s a lot of junk too. If it’s reported by the BBC or The Wall Street Journal , I’m comfortable citing it because I know the information has been thoroughly vetted. Is it published by a respected source? Be selective about the sources you quote.

Research 80

Research Thought Leadership Studies Opinions 80

Biznology

APRIL 10, 2019

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. LinkedIn has quickly become ‘THE’ way that we’ve been getting the word out on new offerings or our advice for brands in a way they love to consume it,” she said.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Biznology

DECEMBER 11, 2014

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. Who are the people he typically interact with within the organization?

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

DECEMBER 10, 2013

Add Social Media Information to Print Media. The most effective way to grow your followership organically without needing to resort to either buying followers or playing the super-aggressive game of follow prospects in the hope that they follow back; and, if and when they don’t, unfollowing them.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper ).

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

NOVEMBER 11, 2013

QUESTIONS YOU ASK NOW DEFINE THE ORGANIZATION YOU BECOME: Should digital work be managed as a function? How they are answer define the digital organization you can turn into says Amy Kates in Chapter 12, Designing Organizations for Digital Success. A WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

FEBRUARY 10, 2015

Pro – generally speaking, your Wikipedia page shows up above the fold on organic search. Put together a really nice user page – mine’s terrible because my first elaborate version was self-promotional so they even nixed my user page, so go neutral, informational, and factual. You build your Wikipedia rep on Wikipedia. Level 2 Heading==.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

SEPTEMBER 27, 2017

With all the information publicly available, there’s no excuse for not learning what drives the individual. Depending on who in an organization you are targeting, you can find valuable information on the company website and blog, in LinkedIn profiles and, if the company publicly owned, in government filings.

Ideal Customer Profiles 139

Ideal Customer Profiles Tactics Sales Qualified Leads Profiling 139

Biznology

DECEMBER 20, 2019

Organizations have started targeting millions of people at popular virtual hang out places such as Facebook, Instagram, and Snapchat all at once in such a way that they are more likely to be present at your very next event. LinkedIn: If you are working for B2B industries and wish to increase networking; Linkedin simply works wonders.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

JANUARY 3, 2019

He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting. Great work, Scott! . I have eliminated the word prospect from my vocabulary.”

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

JULY 9, 2012

What we forget is that despite the distance and arguably impersonal nature of talking to people via the tiny computer in our hand, the correct definition of “network” (for purposes of marketing, that is) is this (also from M-W): an informally interconnected group or association of persons (as friends or professional colleagues).

Marketing Budget 80

Marketing Budget Ideal Customer Profiles Network Marketing Social Networks 80

Biznology

JULY 1, 2014

Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. No, not even LinkedIn or Twitter. Well, Google+ has that, too.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

MARCH 13, 2014

That’s true even for the more business-y ones like LinkedIn. But when an employee leaves your organization, that knowledge is no longer accessible to others. Internet Marketing Slider Facebook linkedin network SharePoint Social business Social networking service twitter' Beware of the social digital divide(s) ; 3.

Social Networks 80

Social Networks Network Marketing Lock-In Content 80

Biznology

JUNE 24, 2013

You want those people who find you to share information about your business with their friends, family, fans, and followers. Ensure Google selected images you want displayed by filling your website, Facebook brand pages, LinkedIn business pages, and other elements of your web presence with the highest-quality images you can afford to produce.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

JUNE 16, 2015

Social media sharing: while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.

Wikipedia 80

Wikipedia RSS Education Training 80

Biznology

DECEMBER 30, 2014

I have been lucky as other folks organize, promote, and produce the webinars I do but webinar software is cheap and easy. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). And if you don’t then you’re a moron.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

OCTOBER 11, 2012

By linking your efforts in bringing social networking to your organization to the likeness and fortunes of Zuckerberg’s company, you may be doing a disservice to your chances of success in the long term. random interactions with colleagues or business partners, typically providing or seeking information.

Facebook 80

Facebook Social Networks Wikipedia Business 80

Biznology

APRIL 11, 2012

As you probably learned to expect from my blog posts, the answer once again is “well, yes AND no” But don’t give up on it yet: if your organization does it correctly, your will be better off than you are now. It’s rather intangible, consisting of moving information around and building on top of it.

Social Networks 80

Social Networks Peer-to-peer Wikipedia Ideal Customer Profiles 80

Biznology

OCTOBER 18, 2016

Improve organic search? While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite. Build brand awareness?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Improve organic search? While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite. Build brand awareness?

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

FEBRUARY 14, 2018

Breaking news” and other information delivery platforms are increasingly politicized, sharpening the polarization along “red and blue” divides. This study also found that LinkedIn was the safest ad platform for ads, while Twitter and Facebook were seen as the riskiest. Our news media contributes to these disparate views.

Contingency Planning 149

Contingency Planning Paid Search Agency Brand Identity Branding 149