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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

But that is, in our opinion, a losing proposition. Perhaps most important: they can’t go out into the world, experience, conduct research, or form opinions (although they can pretend that they did). By default, generative AI struggles to provide any information gain. Left unchecked, they ramble and meander.

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MarTechBot: Insights from real-world usage (so far)

Martech

Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Can you write a good email subject line for an email with a prize element and informational content?

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Why Content Curation is Essential for Service Based Industries

Scoop.it

Building a relationship with your customers starts with presenting yourself as a valuable source of information. But if you haven’t crafted a dense knowledge base section on your site, a booming blog , or consistent social media content, it can be tough to get your content seen. Let’s take a look. Let’s break this down a bit.

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The No-BS Blogging Strategy for SaaS Products

Marketing Insider Group

Long-form content and unique opinion pieces can showcase your brand’s expertise. Knowledge bases? Groove’s blog post about knowledge bases? First, look through your content when major product updates to make sure it reflects the most recent and accurate information. Have a Unique Opinion. Neil Patel.

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How to Make Content Marketing Your Best Lead Generation Strategy

Albacross

You’re competing with dozens or even hundreds of other blogs that already have an established following and have developed their own style, which helps to write in a way that’s not only informative but entertaining as well. In fact, he may choose to leave your site and never return, even if he really enjoyed the information you provided.

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Cleaning up the confusion in marketing ops job postings

Martech

In my humble opinion, operations specialists should focus on system administration and educating others about the systems’ possibilities and limitations. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration. The field needs clearer distinctions.

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How we’re using video to deliver better support to our customers

Vidyard

I also set up a YouTube channel and figured out how to get our support videos to play within our support environment so customers didn’t have to leave to get all the information they needed. We have more than 600 knowledge base articles that people use all the time and that had the potential to become videos.