B2B Marketing Traction

DECEMBER 9, 2014

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. My previous posts were about the why and when.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 12, 2014

Maybe they just got a design that they liked, not what fits their target audience and industry. I often show bad logos on a page or screen with other logos from the industry. There are a lot of great sales people in the marketing and advertising industry. The ad he intended was a diagram of the product and its features.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Therefore, a CIO’s decision to purchase your product or service is not made lightly.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

MARCH 13, 2015

I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite. If you don’t understand how you are positioned in comparison with others in your industry, you will probably lose business. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 17, 2015

Provide links to your and others’ content about your products, services and industry. Join industry groups and participate in discussions. Create new discussions by asking people questions about industry news, trends, how-to’s and more. Post news about your employees.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video about an important issue or a trend in your industry. A video of how your product is tested. A video of how you ship your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

OCTOBER 28, 2014

Is your industry new and fragmented? The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Here are some of the ways a competitive analysis can help your B2B marketing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. In technology businesses need to “cross the chasm.”

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

NOVEMBER 21, 2014

I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Do you want or need marketing results analytics and reports? Some Rights Reserved.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MAY 3, 2012

Product how-to’s. Industry news , with your opinion as to why it is important. Interviews with customers, vendors, suppliers, employees and industry experts. Cut and pasted verbatim copies of industry news. Product user guide excerpts that don’t have an explanation about when or how the customer can use them.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Create a strategic plan for marketing your product or service.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Ask them what comes up commonly and blog about it.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 8, 2012

the level of competition you face in your market and the stage of the product or industry lifecycle you are in (how fast do you want to drive marketing?) ( Read more about the product lifecycle stages and what they mean for marketing in my previous blog post, How Much Should I Spend on My B2B Marketing?

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

JANUARY 6, 2014

Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. 6 Ambient commerce , the practice of using sensors in products to automatically notifiy customers that it’s time for a replacement, service, spare parts, etc. #8

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. If your company is a leader in your industry or region, tell your story about your history and timeline. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions. and how to use concrete. and how to use concrete.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

DECEMBER 7, 2012

. “The QR Code (abbreviated from Quick Response Code ) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry to allow components to be scanned at high speed. So, what began as a productivity tool in the automotive industry is proving difficult to implement for many.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. My answer to my client?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. By writing about trending topics, you are in touch with the pulse of your industry. Create credibility for your business.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MAY 9, 2012

About to jump off and launch a new product or service? Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. What research already exists about the product or service you are launching? Who are your competitors in the product or service space?

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2011

Of the three options, it seems to me an attack strategy could net the most results, although it depends on the strength of your company, the strength of you competitors, and the lifecycle stage of your industry. If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

OCTOBER 12, 2012

Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased. Why has marketing changed since 2000? Disruptive Innovation. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. Connect and engage with people in your industry. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile. Create a Facebook company page.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

APRIL 4, 2012

When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. You’ve launched and the industry is heating up!

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MAY 1, 2015

You marketing consultant should understand your industry and find opportunities that you have not leveraged. I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.).

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 6, 2011

It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. Your industry? How well do you understand your customers?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

NOVEMBER 1, 2011

The marketing life cycle can relate to a product, service, or an entire company. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. You’ve launched and the industry is heating up! Introduction.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. A blog on a commercial site might be seen as a sales ploy – not as genuine information.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

JULY 18, 2012

Why is content relevant to your industry and the products and services you provide so important? B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

NOVEMBER 23, 2010

Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. Maybe it’s all of the above.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100