Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. The same should be true of your social media pages.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Professional networks go beyond liking and sharing posts on social media. Here are five ways to foster a professional network that makes a positive impact: 1.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 98

Keywords Template Analysis Barriers 98

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 100

Social Media Work Management Marketing Management Media 100

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 107

Social Media Template Work Management Marketing Management 107

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Martech

APRIL 16, 2024

digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Dig deeper: Why we care about retail media networks Digital audio. Social rebound. Social media ad revenue rose 8.7%

Advertisements 97

Advertisements Advertising Paid Search Agency Privacy 97

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Anyword

JANUARY 31, 2019

Whenever we gather with a group of publishing industry professionals, no matter the focus of the conversation, we hear the same question come up over and over again: what news sources do you read to stay up to date with the industry? Here are their suggestions, as well as some Keywee favorites: Industry Sources. Sprout Social.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Martech

FEBRUARY 28, 2024

The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. This information should be brand-controlled to ensure the preferred narrative is told clearly and directly. Searches for comparison guides, ingredient overviews, brand and product reviews, etc.

Trust Marketing 100

Trust Marketing Loyalty Ad Building Planning 100

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights? As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Navigate the Channel

DECEMBER 19, 2023

To engage effectively with your target audience, it’s crucial to provide valuable, informative, and engaging content. By creating content that offers practical solutions and insights, you can position your company as an industry thought leader and build trust with potential customers. #3

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 103

Optimization Ideal Customer Profiles Customer Surveys Communities 103

Trade Press Services

FEBRUARY 26, 2024

In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy. SproutChat.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 96

Social Media SEO Optimization Media 96

Contently

JANUARY 13, 2023

billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice.

Branding 200

Branding Brand Identity Best Practices Thought Leadership 200

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 116

B2B Marketing B2B Planning B2B Thought Leadership 116

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Creating a visualization of this information is a great exercise to help you decide what it is that sets you apart. Let’s face it, in this day and age they’re also likely to check your social media channels.

Personalization 86

Personalization Branding Brand Identity Tips 86

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP).

Analytics 111

Analytics Enterprise Management Work Management Business 111

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Branding Brand Identity 78

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Work Management 102

Work Management Branding Brand Identity Customer Satisfaction 102

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. Does the training align with your organization’s AI strategy?

Marketing AI 95

Marketing AI Training Generation Budget Programs 95

Scoop.it

OCTOBER 12, 2023

Content Curation Explained Content curation is a process where you gather relevant information from third-party sources and share it with your target audience to foster engagement. Image Source Content curation also serves as a great PR tool and helps expand your network. And this article can help you with that.

Curation 101

Curation Ad Frequency Content Marketing Content 101

Anyword

DECEMBER 5, 2022

Networking can feel like an uphill battle, and if you don’t have any existing connections in your industry, it might feel like getting anywhere at all is impossible. These online platforms are a great way for freelancers in any industry, including copywriting, to get their name out there and find work. Try Guest Posting.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98