Roketto

MAY 27, 2020

Real SaaS business growth is all about predictability. If you can predict your revenue (accurately), you can make better decisions around expenditure, new hires, and investment in product development.

Lead Generation 83

Lead Generation Tactics Effectiveness Generation 83

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. You have to think lean and mean.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Work Management Studies 90

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. It’s just awkward.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

SmartBrief - Marketing

FEBRUARY 20, 2024

Companies adopting mobile strategies position themselves as industry leaders, which gives them a significant competitive advantage over others. Connecting mobile SEO and SaaS SEO marketing Merging mobile SEO with SaaS SEO marketing is a pivotal strategy for amplifying online presence and user interaction today.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Sage Marketing

APRIL 9, 2024

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. This broader perspective can be particularly beneficial for SaaS companies looking to innovate and capture market share quickly.

CMO 52

CMO Work Management Marketing Management Startups 52

Zoominfo

MARCH 17, 2021

That being said, here are a few ways to increase traffic for your SaaS through SEO: 1. Guest posting can be effective for many reasons: It allows you to build your credibility, authority, and reputation, and position yourself as an industry leader. Adopt SEO for SaaS Company Strategies. Embrace Keyword Rankings.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s go over some basics. Avoid keyword stuffing. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. Here are some tips for creating effective messaging for the SaaS Industry. Leverage social proof Social proof is a powerful tool in B2B SaaS marketing.

Ideal Customer Profiles 112

Ideal Customer Profiles Effectiveness Tips B2B 112

Search Engine Journal

JULY 24, 2023

Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide To SaaS Link Building (+Examples) appeared first on Search Engine Journal.

Link Building 77

Link Building Examples Ad Building Case Study 77

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

SmartBug Media

AUGUST 4, 2023

Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

chiefmartech

JULY 17, 2022

” Increasingly, the martech industry — and the SaaS universe more broadly — have taken this to heart. A new research report from Pandium on the State of Integrations and APIs at 400 SaaS Companies shows that 86% of the Top 100 SaaS companies in the world now have a public integration marketplace. (73%

Work Management 110

Work Management Marketing Management API Paid Search Agency 110

chiefmartech

JANUARY 14, 2023

The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. These three S-curves have delivered massive changes to the world, the tech industry, and the marketing profession.

API 136

API Software Startups Mobile Marketing 136

Heinz Marketing

MARCH 28, 2023

ICP stands for Ideal Customer Profile, and it’s a detailed description of the type of customer who would benefit most from your SaaS business. This includes but is not limited to Industry, company size by revenue, company size by the number of employees, geography, technologies used, etc. See who is converting and who is not.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Business Validation 105

Scoop.it

FEBRUARY 1, 2022

The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses. .

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

Roketto

JANUARY 29, 2021

SaaS is a hectic industry. It’s an ever-growing, straight-talking, constantly innovating world of solutions that help people and businesses do better, every day. That’s why we love it.

Template 158

Template Planning Business Features 158

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? occupations. occupations.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 71

Sage Marketing

FEBRUARY 10, 2024

When bringing in an outsourced CMO marketing agency, startups gain access to an entire team of marketing professionals with expertise across a variety of industries, target audiences, and geographies – sometimes at a lower price. With a fractional marketing specialist, you get a fresh set of eyes.

Startups 52

Startups CMO Work Management Marketing Management 52

Top Rank Marketing

APRIL 18, 2024

Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. Do your research Approach your podcast like a blog’s editorial calendar. Look for the keywords your audience is searching for. The goal is to discover the questions your brand has the authority and credibility to answer.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Rev

SEPTEMBER 13, 2023

We’ll also show you how AI technology is changing the customer expansion game and making this revenue growth strategy a more effective and predictable task for SaaS companies. Let’s start with the basics before digging into how you can implement a customer expansion strategy for your SaaS company ASAP.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Industrial Marketer

MARCH 30, 2021

Manufacturing SaaS products are becoming more and more popular as manufacturers develop their Industry 4.0 In the front of the house, there is an accelerated adoption of more “traditional” SaaS products, such as CRMs, to help manage sales and accounting functions. But manufacturing SaaS products are also taking.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Organization Product 105

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. For you, as a SaaS business leader, a keen understanding of sales efficiency is vital for making informed decisions that impact both your bottom line and overall growth strategy.

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. A small- to medium-sized business (SMB) in the mobile technology industry reported two times the return.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Roketto

JULY 15, 2020

When we’re talking SaaS businesses, one simple word comes to mind pretty quickly: competition. The SaaS market has grown exponentially over the past few years, projected to reach nearly 160 billion this year , up from 63 billion in 2014.

Landing Pages 116

Landing Pages Leads Lead Marketing Qualified Leads 116

Sana Commerce

OCTOBER 27, 2022

SaaS solutions were first introduced in the 1990s and were groundbreaking (if you can believe it!) These might sound like basic benefits now, and indeed, SaaS has come a long way since it’s early days. These might sound like basic benefits now, and indeed, SaaS has come a long way since it’s early days. What is SaaS?

Aggregators 64

Aggregators Cost Software Lead Ranking 64

Oktopost

MAY 22, 2023

With expertise in the finance and technology industries, no one understands this more than our next guest! Currently leading the social media strategy at UpSlide , a B2B SaaS scale-up, she loves the challenge of presenting software in a fun and exciting way on social.

Tips 118

Tips Work Management Youtube Social Media 118

Only B2B

MARCH 6, 2024

Focus: Lead generation efforts prioritize attracting a broad audience who might be somewhat familiar with your industry or have a general need that your solution could address. This lead is now considered qualified, as they demonstrate a higher potential for conversion due to their specific needs and industry fit.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SalesIntel

FEBRUARY 19, 2024

One common mistake is to think of every industry as a target market. And so instead of having segments of leads from the various industries that you serve, you end up with a homogeneous database with leads from every industry that you cater for. All the companies that need SaaS services?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Optinmonster

SEPTEMBER 11, 2023

And, the industry as a whole was not in good repute. We believed that the industry had great potential, and we wanted to change the landscape to help our customers win more often by innovating with powerful features. Back in January, we had decided to build OptinMonster as a Software-as-a-Service (SaaS) product.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. What makes the SaaS industry different from the rest?

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

chiefmartech

AUGUST 29, 2022

Last month, I pointed out a Pandium study of the State of Integrations and APIs at 400 SaaS Companies identifying that 86% of the Top 100 SaaS companies in the market now feature an integration marketplace. In a world of 100,000+ B2B SaaS products , how could they not be? And it was a major source of churn for SaaS vendors.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

GrowPowerful

JULY 5, 2023

As a SaaS CEO, the second half of the year is a critical period for your business. Benchmarks Against Industry Performance: To measure your success effectively, you need to benchmark your performance against industry standards. It's a time to evaluate your progress, set new goals, and drive your company toward success.

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And SaaS marketers are getting better at all of the above in 2020. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The Big Problem: SaaS Marketers Are Converting Less.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145