SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. However, many have forgotten this basic sales and marketing tactic in their inbound strategies. The rule of thumb here is that you test what tactics are more effective for your thank you pages.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

JULY 19, 2017

You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Focus on a Content Creation Process. Consistently deliver high-quality content that is shareable and offers value. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

Zoominfo

MARCH 28, 2018

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth, and much stronger results.”.

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Reduce friction where possible.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM). Which Channels to Include in Your ABM Strategy?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Zoominfo

FEBRUARY 21, 2019

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. You probably already know that data is the key component of your sales and marketing strategies. Be transparent.

Brand Identity 100

Brand Identity Branding Transparency Storytelling 100

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. Douglas Karr. Samantha Stone.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Buffer

DECEMBER 10, 2019

Within the Buffer product , we debuted Stories scheduling to help you plan and manage your Stories content, and we released advanced Stories analytics to help you know what’s working. Some of the best Instagram content is food content. Along with food content, music is another big theme for the year. It’s awesome.

Best Practices 100

Best Practices Template Social Media FAQ 100

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Biznology

JANUARY 28, 2013

Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

OCTOBER 6, 2016

To help your agency start exploring new lead sources, we've examined a few underutilized new business channels and explained how agencies can better use them to their advantage. 1) Blogging. "Oh Oh great -- Another article with blogging as a marketing tip.". "Oh It needs to be a core part of your marketing strategy.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Customer-Centered Marketing. So, What Is Buyer Intent? Uncovering Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

KEO Marketing

DECEMBER 8, 2015

To digital marketers, SEO can seem like a moving target. Get creative about content. You know that content has to be bold, brilliant, and beneficial if you want people to find it on the Web. The thing is, competing B2B brands know that, too – and they’re already creating great content that appears in search results.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Customer-Centered Marketing. So, What Is Buyer Intent? Uncovering Buyer Intent.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Adobe Experience Cloud Blog

JULY 15, 2013

In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers. Marketing Analytics are Critical. Social Media is here to Stay.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Outbrain

MARCH 4, 2020

If you’re a marketer or business owner, perhaps one question you’ve found yourself asking at least once is this: how do you convert your website visitors into leads and eventually into potential clients? You can adjust the landing page content based on different consumer segments ( Image source ). Leverage special offers.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Marketing Insider Group

AUGUST 19, 2020

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. However, a shocking 80% of B2B marketers are not very satisfied with their generation efforts. Content is critical in moving your customers along the buyer’s journey. Let’s explore them.

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

Hubspot

OCTOBER 25, 2011

We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively. Here Are 7 Pro Tips for Using LinkedIn for Inbound Marketing: 1. Post blog articles and offers directly to your LinkedIn company page.

Linkedin 28

Linkedin Tips Ad Frequency Paid Search Agency 28

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Just 18% of blog posts were longer than 1,000 words in 2014; the figure is now 45%.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Hinge Marketing

JUNE 30, 2021

Yet it’s also the least understood, most underutilized, and most abused of all digital marketing techniques. On-page SEO refers to creating content and optimizing web pages so that search engines will associate your content with your target audience’s search phrases and rank it as one of the most relevant. What is SEO? .

PR 173

PR SEO Webinar Metrics Media 173

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

CMO 52

CMO Paid Content Work Management Marketing Management 52

Heinz Marketing

OCTOBER 14, 2020

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. You are probably sick of hearing the term “content is king” and while I don’t necessarily agree, I do believe content is important. Now, content takes time to create. Content examples include a checklist, guide or short-form whitepaper.

Account Based Marketing 131

Account Based Marketing Content Stats ABM 131

KoMarketing Associates

JANUARY 3, 2019

At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing. Our own digital marketing efforts have been nothing but a success as well.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

Martech Advisor

DECEMBER 11, 2019

Marketers have been using social media to build brand awareness and engage audiences in meaningful conversations for years now. Social media marketing can help you improve sales drastically, and some of these tips will help you build brand awareness and trust. Social media is an effective platform to innovate on your marketing.

Top of Funnel 97

Top of Funnel Social Media Media CMS Development 97

SnapApp

APRIL 17, 2018

The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. percent across all industries , likely due to the increasing number of users running ad blockers. Fortunately for marketers, there are more options available to us than flashing arrrows saying click me.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. percent across all industries , likely due to the increasing number of users running ad blockers. . Fortunately for marketers, there are more options available to us than flashing arrrows saying click me.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

Kapost

SEPTEMBER 6, 2016

We’ve established the importance of product marketing (and if you don’t agree with me, you can read about the value of product marketing here ). But there’s a fundamental value product marketers bring to an organization: customer knowledge. What do we mean by this? The list could go on. How do you do this?

Practices 48

Practices Product Best Practices Advertising Agencies 48

Outbrain

MARCH 24, 2020

If you’re considering becoming an affiliate marketer, or if you’ve already made the leap, you probably know that there is a massive amount of information online about Every. to do with affiliate marketing. So we’ve taken matters into our own hands and created the unabridged true story of affiliate marketing. Receive commissions.

Paid Content 34

Paid Content Cost per Acquisition CPA Paid Search Agency 34

Hubspot

OCTOBER 17, 2019

Additionally, 88% of medium-sized businesses use Twitter for marketing purposes. You likely already know about the power of Twitter for marketing. This blog content is a taste of what you’ll find in the HubSpot Academy Twitter Marketing Strategy course. Create content that aligns with trending topics.

Twitter 69

Twitter Features Paid Search Agency Companies 69

Marketing Insider Group

DECEMBER 8, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Create High-Quality, Evergreen Content.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

AUGUST 26, 2014

We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating.

Traffic 28

Traffic Ad Exchange Content Custom Publishing 28