KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. As influencer marketing continues to expand, previous research suggests that social media’s growth in importance as a channel may be related.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

SmartBug Media

JUNE 7, 2019

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. Although some inbound marketing content might entail more business-related reading, you’re still competing for your distracted persona’s attention. On average, Americans spend just 16.8

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

FunnelEnvy

APRIL 18, 2022

Unfortunately, there’s a lot of confusion among marketers today about what numbers are the most important to track. The huge expansion of the marketing technology sphere over the last decade has led to the creation of all kinds of statistics that may or may not be relevant to your business.

BANT 78

BANT Inbound Marketing Lead Ranking Marketing Qualified Leads 78

Outgrow

MAY 13, 2021

Demand Generation vs Lead Generation vs Inbound Marketing: Know the Real Deal. If you are into B2B marketing and haven’t heard of the terms demand generation , lead generation , and inbound marketing , what are you doing? These three terms are the A1 starter pack for every marketer.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 52

SmartBug Media

SEPTEMBER 10, 2019

Given the nascent state of the industry, what are some actionable takeaways for using inbound marketing to grow your audience and turn that audience into customers? Your marketing efforts will naturally flow from your main goal. Do the legwork to get the most benefit from your inbound marketing efforts.

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The findings included the following: 78% of CMOs believe custom content is important for future marketing. The following are key factors in making sure your inbound marketing leads are of high quality.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

Hubspot

NOVEMBER 9, 2020

To inspire your 2020 Black Friday advertisements, emails, and social media posts, take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday season. 21 Black Friday Statistics for Marketers. million shopped online on Black Friday vs. 83.3

Statistics 101

Statistics Mobile Advertising Mobile Marketing Planning 101

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Crimson Marketing

DECEMBER 18, 2013

Inbound marketing delivers 54% more leads than traditional outbound marketing. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. What to consider for your digital audience. Videos on landing pages increase conversion by 86%.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Blend Marketing

SEPTEMBER 12, 2016

Every day has brought a new challenge, and we've achieved an amazing amount together as an inbound marketing agency. We're passionate about measurement here, and so, with that in mind, let’s take a look at the statistics. It's been one year since I joined the team here at Blend.

Statistics 40

Statistics Advertising Agencies Paid Search Agency Inbound Marketing 40

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Secondly, go for inbound marketing.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Maybe a competitor has published a blog on a particular topic—can you do them one better by developing a longer form eBook on the subject that dives deep or includes more updated information or statistics?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Only B2B

JUNE 30, 2021

Let’s focus more on – Why email marketing is a go-to thing for every inbound marketing strategy. Conclusion : Email marketing is definitely not an obsolete marketing tactic for your inbound marketing strategy. Do you need more assistance, to begin with your first email marketing campaign?

Email Marketing 118

Email Marketing Marketing & Strategy Marketing Strategy Top of Funnel 118

Zoominfo

JANUARY 8, 2020

Option 4: Inbound marketing. A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy. Read More: 90+ Important B2B Content Marketing Statistics.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Industrial Marketing Today

OCTOBER 1, 2011

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Zoominfo

JUNE 25, 2019

Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. A B2B Marketing Thanksgiving [Infographic]. Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

NuSpark Consulting

JANUARY 21, 2019

In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Breaking from the mold of inbound marketing, your company would proactively reach out to contacts at target accounts.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

SmartBug Media

MAY 21, 2020

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way. Step 2: Write the Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

ViewPoint

MAY 18, 2016

It works like this: Revenue desired (or required), minus revenue expected from inbound marketing, minus revenue possible from nurturing inbound leads, equals the GAP, or the shortfall that needs to be addressed. I developed this simple formula to illustrate the risks of overdependence on inbound marketing.

Planning 168

Planning Sales Qualified Leads Top of Funnel Paid Search Agency 168

Outgrow

OCTOBER 12, 2022

Inbound Marketing Strategy to Grow Your Business Faster. Marketing is a necessity for every business. But what is the most effective form of marketing? Small businesses and startups tend to find conventional marketing methods too expensive or unwieldy. This is where inbound marketing strategies come into play.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing & Strategy 103

Hubspot

AUGUST 10, 2015

It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. For more fascinating statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement, take a look at the infographic below from HighQ.

Statistics 28

Statistics Video Marketing Paid Search Agency Open Rate 28

Only B2B

AUGUST 2, 2023

Must Read: How to Leverage Account Based Marketing for Marketing Qualified Leads Inbound Lead Generation Strategies for MQLs: Inbound marketing revolves around creating valuable and relevant content to attract prospects organically.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Lead Generation Sales Qualified Leads 62

FMG Suite

JULY 21, 2021

Whether these statistics are caused by millennials’ skepticism of financial advisories or a perception that they don’t have enough assets to worry about planning, the result is an untapped market that financial advisors can pursue. So how can you be the “right advisor?”

Planning 98

Planning Generation Marketing Automation Services Consulting 98

Only B2B

FEBRUARY 16, 2022

There are a variety of approaches available today to help you understand your target audience, including: Conduct market research to learn more about your clients, including their demographics and where they reside. You should analyze the statistics of your competitors’ target audiences. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Inbox Insight

MARCH 7, 2023

Predictive analytics – using historical data, machine learning and statistical algorithms to predict the likelihood of future scenarios occurring, to assess what will happen in the future. Propensity modelling – a statistical method to predict the chances of specific events happening again.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation B2B Sales Top of Funnel 97

Hubspot

JULY 29, 2016

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. e.g. “Get more leads faster with Inbound Marketing”. 1) Start learning with visitor heatmaps.

Inbound Marketing 28

Inbound Marketing Optimization Conversion Landing Pages 28

Hubspot

OCTOBER 13, 2015

That said, check out these three revealing statistics that emerged from the research. 3 Must-Read Stats on the State of Inbound Marketing in 2015. 1) 3 out of 4 marketers across the globe prioritize an inbound approach to marketing. Every year we ask marketers to identify the most overrated marketing tactic.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

Zoominfo

APRIL 9, 2018

In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Consider these statistics: 63% of marketers say generating traffic and leads is their top challenge ( source ). 80% of marketers say their lead generation efforts are only slightly or somewhat effective ( source ).

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Hubspot

APRIL 21, 2015

Sure, that scenario may be a little bit overstated, but isn’t this story the fundamental promise of inbound marketing? All of the data and statistics shared by inbound marketing practitioners talk of increased lead generation, lower costs per lead and higherROIs. The answer to the question is a qualified, “Yes.”

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Qualified Leads Lead Ranking 28

G2M Solutions

MARCH 21, 2018

This article was originally posted on the Spyralitics Performance Marketing Blog. B2B Marketing budgets in Australia are being negotiated right now, as we get ready for the start of the new fiscal year. What are you doing about your content marketing in 2018?

Statistics 59

Statistics B2B Marketing Content Marketing B2B 59

Hubspot

SEPTEMBER 16, 2019

Now, billboard advertising isn’t your typical inbound marketing methodology. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! Billboard Advertising Statistics. Billboard Advertising: The Marketing You Never Knew You Needed.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Paid Search Agency 96

Marketing Insider Group

FEBRUARY 24, 2021

Content marketing was once a small fraction of a company’s marketing efforts. Then inbound marketing exploded, and businesses began to realize the power of content. Now, we’ve hit content marketing saturation. 91 percent of B2B marketers use content marketing. Image: CMI. Image: SEMrush.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Zoominfo

JANUARY 8, 2020

Option 4: Inbound marketing A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy.

Top of Funnel 100

Top of Funnel Ad Building Planning Zoominfo 100

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).

Stats 120

Stats B2B Marketing B2B Lead Gen 120

SmartBug Media

MAY 27, 2022

Here’s a mind-boggling statistic : 76 percent of companies agree that customer lifetime value is an important metric, but only 42 percent of companies can accurately measure the lifetime value of their customers. As marketers, we know there is an inherent value to retaining customers. That is not only a disconnect, but a costly one.

CRM 92

CRM Tools Best Practices Loyalty 92

LeanData

APRIL 6, 2023

New Automated Scheduling Features to Optimize Speed to Lead Automated business meeting scheduling solutions are the new ante into the speed to lead inbound marketing game. The question is, “Is your revenue team ready to respond when the time comes?”

Features 52

Features Leads Lead Marketing Qualified Leads 52

Hubspot

SEPTEMBER 4, 2013

For those of us immersed in the world of inbound marketing, it''s easy to understand how inbound tactics can have a major impact on a company''s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. 1) Educate. Use these tools to sell internally.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Top of Funnel 28