SmartBug Media

MAY 27, 2022

Here’s a mind-boggling statistic : 76 percent of companies agree that customer lifetime value is an important metric, but only 42 percent of companies can accurately measure the lifetime value of their customers. As marketers, we know there is an inherent value to retaining customers. That is not only a disconnect, but a costly one.

CRM 92

CRM Tools Best Practices Loyalty 92

markempa

SEPTEMBER 16, 2012

Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . 65% of marketers have not established lead nurturing.“The

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Let's face it: those middle child leads deserve some attention, too! Stats to Set the Stage for Lead Nurturing. 5) 79% of marketing leads never convert into sales.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

LEADership

AUGUST 28, 2015

You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales. This infographic from Orchestrate offers some interesting statistics which may reshape your approach to lead management. If only it were that easy!

Marketing Qualified Leads 40

Marketing Qualified Leads Leads Lead Lead Nurturing 40

Industrial Marketing Today

MARCH 16, 2012

Here are the steps I go through to change their minds and have worked well for me: Step 1: Give them an overview of what inbound marketing is all about and how it differs from traditional outbound marketing. Hardcore numbers and statistics are powerful tools in convincing skeptical technical decision makers.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. What does HubSpot mean by “inbound” marketing?

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

NuSpark Consulting

JUNE 29, 2015

The answer is simple: because content marketing delivers a higher long-term ROI than traditional outbound marketing. If you’re on a mission to convince upper management that content marketing is right for your company, take these steps. Use statistics to counter objections and gain approval for a content marketing pilot test.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Tomorrow People

APRIL 25, 2012

To be truly effective, copywriting needs to be part of a well considered and carefully planned content and inbound marketing strategy , based on the specific demands and needs of your target audience. So, what do you need to consider to achieve copywriting that actively helps drive visitors, leads and customers?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Hubspot

NOVEMBER 18, 2010

At HubSpot , I spend a lot of time speaking with CEOs and owners of manufacturing about integrating inbound marketing into their businesses. As a marketer, you know there are quality leads on the internet, how can you enlighten your CEO to make the important change to Inbound Marketing? ” I get it.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Sales Qualified Leads 28

Hubspot

AUGUST 3, 2010

Here we conclude three reasons that inbound marketing contributes to business growth for ecommerce websites. Prospects who abandon shopping carts can be cultivated as leads. Numerous statistics show that 57-75% of all shopping carts are abandoned before the sale is closed. Free Download: 2010 Online Marketing Blueprint.

eCommerce 28

eCommerce Inbound Marketing Lead Ranking Marketing & Strategy 28

Outgrow

MARCH 2, 2021

Deciding on how to implement the two core e-commerce marketing channels to your e-commerce marketing plan is the next step. The most common e-commerce marketing channel examples include – . Outbound Marketing Channels . Inbound Marketing Channels. Outbound e-commerce marketing channel.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

KEO Marketing

MARCH 30, 2017

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Challenges.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

SmartBug Media

AUGUST 4, 2020

Not only will this be important for maintaining your reputation, but also statistics show that 33 percent of customers who left a negative review turned around and posted a positive review after getting a response, while 34 percent deleted the original negative review.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

LeadSquared

OCTOBER 19, 2020

Email Marketing Automation. Email is one of the most effective marketing tools to communicate with prospects. According to Statista Email Statistics 2020, there will be nearly 4.3 McKinsey reports that by automating marketing operations, companies were able to see a 15-25% improvement in their ROI.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

AUGUST 28, 2014

You might think that mind games are just another part of the job, but we want to show you the data behind why these games will make you lose leads. Check out the SlideShare and statistics below to learn more. Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Golden Spiral

MARCH 5, 2019

If the statistics at the head of this article didn't convince you, the skeptic, think about these. 87% of online marketers use video content. And 34 other statistics. You can learn more about these types of video in this blog post: How to Use Video in Your Lead Nurturing Strategy. Key Takeaway.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths!

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

QuanticMind

JANUARY 21, 2020

Account-based marketing is a strategy that focuses on the success of the entire customer experience, both pre and post-sale. To understand the difference, it’s best to compare it to traditional inbound marketing. The saying “content is king” is not new in marketing. Focus on Content Distribution for Demand Generation.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Adobe Experience Cloud Blog

MARCH 3, 2011

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

MARCH 5, 2013

Now we turn to John McTigue, EVP and Co-Owner of Kuno Creative, for his insight into what it takes to be successful with marketing automation. John has over 30 years business experience and focuses on business development, strategic partnerships, and enterprise inbound marketing. Statistics show that buyers don’t do that.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Top of Funnel 48

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Marketers that calculate ROI are 1.6

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Unbound B2B

JANUARY 10, 2023

Most companies can opt for in-house lead generation if they have experienced teams working on generating leads full-time. This lead generation is also preferred where a company’s primary leads come from inbound marketing strategies. But this does not work in lead generation.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Computer Market Research

SEPTEMBER 29, 2017

This statistic should be of major concern to manufacturers; not only because their investment in channel spending is excluded, but also because demand generation activity is dramatically limited. c) Lead nurturing : A multi-touch marketing service that is customized to individual end-customers.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Stevens & Tate

JUNE 15, 2023

Marketing has changed drastically over the years, and as a result, marketers are finding new ways to stay relevant in an increasingly competitive landscape. One technique that has proven quite effective is using interactive content to drive up inbound marketing efforts. What is Interactive Content?

Interactive Marketing 86

Interactive Marketing Inbound Marketing Planning Landing Pages 86

Hubspot

APRIL 18, 2016

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? In practice, email is the primary channel for lead nurturing. At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Of course you do. Experiment Group.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Hubspot

JULY 29, 2012

Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. What was the best inbound marketing story you found this week?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. It is nice and refreshing to find an informative post on a different B2B marketing topic, and I thank you for that. Use past performance to determine what worked.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

TrustRadius Marketing

FEBRUARY 28, 2019

We use Socialbakers to have better insights and better statistics about our social networks and our competitors. Alejandro Matheu | Digital Marketing Manager | Paradise Professional Development School. “We Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

We use Socialbakers to have better insights and better statistics about our social networks and our competitors. Alejandro Matheu | Digital Marketing Manager | Paradise Professional Development School. “We Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JANUARY 15, 2015

For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign. If you need help on how to do this, check out our post on how to map lead nurturing content to each stage in sales cycle.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

MARCH 15, 2012

If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. When we talk about assists in the marketing world, we're generally referring to what we call conversion assists. Step 3: Leverage insights from top pages to improve lead nurturing efforts.

Conversion 28

Conversion Landing Pages Lead Scoring Lead Ranking 28

Tomorrow People

NOVEMBER 22, 2019

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Ultimately your content needs to: Confirm that the prospect has a genuine business pain. Consideration content.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177