Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers. Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right? Image Source.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. SEO: Brian Dean’s YouTube strategy.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. After all, about a third of all Internet users -- all of them -- use YouTube. Funny story, right? Frustrated. online adults using it.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. A youtube video might go over all the information of the product. Adblockers on websites, fast-forwarding through commercials, and skip options on youtube videos are all examples of workarounds. for more information about no-cost options.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. Since gaming YouTube channels attract a lot of fans, this type of blog can also grow into a YouTube channel all its own. For instance, look at this vibrant, colorful photo of the Charles River.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. This is especially true when it comes to video content on sites like YouTube and TikTok. of the total population. How does Gen Z use search?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

MAY 7, 2019

These changes reduce bounce rates and increase page rank on Google SERPs. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%). of results, but YouTube drew only 1.8% source: Google ). source: SparkToro ). In 2017, 50.3%

Statistics 98

Statistics Google Click Rate Adwords 98

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. So companies with slower websites will have a harder time showing up Google’s first page SERPs and helping customers find their content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

MAY 14, 2019

At HubSpot, we have an agency partner program where inbound marketing agencies sell our product to their clients and we give our partners a cut of the revenue. Video marketing is creating videos and uploading them to your website, YouTube, and social media to boost brand awareness, generate conversions, and close deals.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. It also means your SEO work is never done. Pages can always be better optimized.

SEO 70

SEO Tagging Blogger Keywords 70

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. these features aren't going away, and they can steal traffic from everyone on the SERP. From a user perspective, this makes sense.

Keywords 84

Keywords Hubspot SEO Research 84

Outbrain

JULY 3, 2019

Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs. According to Hubspot, video is the preferred medium for web users.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Webbiquity

FEBRUARY 1, 2010

by YouTube. Are You Blogging or Doing Social Media for SERPs & Links? 10 SEO tips for YouTube by iMedia Connection. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Hiring for Social Media: The Ugly Side by Altitude. Amber Naslund. Taddy Hall. Mike Frichol.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The opinions we advance outside of HubSpot are infused internally through our open culture and foundational documents like our customer code , which has garnered 1.3

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. It often contains a head term, which is a more generic search term 1 or 2 words in length.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

FEBRUARY 26, 2014

Let''s take, for example, YouTube, which is a comparatively high value domain. Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. Alright, so what should I do?

Linkedin 28

Linkedin Domain SERP Content 28

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Connect Your YouTube Channel: Does your company have its own YouTube channel? Connect with HubSpot : Warning: Don't put too much emphasis on automation.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Marketing Insider Group

JANUARY 31, 2022

If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience. One of the keys to ranking on SERPs is effective keyword research. SEO Performance – Track SERP rankings and how they are changing over time. Image Source.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. The “ideal blog post length” increases yearly.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

APRIL 17, 2014

Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. HubSpot Academy. HubSpot is a multi-service platform focusing on marketing, sales, and customer service.

Course 118

Course Training Paid Content Paid Search Agency 118

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies. When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Scoop.it

MARCH 17, 2022

Evernote publishes most of its content on Facebook, Twitter, and YouTube. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. Read more about B2C content strategies here.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90