Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Check out the SERP for that keyword. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

DECEMBER 12, 2011

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. Connect with HubSpot : Image credit: sfkids.org.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Scoop.it

JULY 28, 2022

You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Also, check the monthly search volume for selected keywords and consider SERP features while choosing keywords. To analyze this data, try using Databox dashboards so you can spot changes in real-time.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Single Grain

OCTOBER 30, 2023

According to a HubSpot study, updating old blog posts can increase traffic by up to 106%. Posts that get the most traffic or regularly rank on the first page of the SERPs can be updated on a regular basis throughout the year (just keep your eye on its performance). The post Fresh Content: How Often Should You Update Your Blog?

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Ongoing SERP reporting. How does SEO factor into the greater picture?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SmartBug Media

MARCH 18, 2020

Google can place your ads across its display network, which includes those millions of websites as well as Google properties such as YouTube and Gmail. Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. Locations and Languages.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad? People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

FEBRUARY 9, 2015

If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. HubSpot Keyword Tool. Video: YouTube, Vimeo, 99U, TED talks. The screenshot shows you where to find this feature on your dashboard.

Research 28

Research Process Long Tail Marketing Validation 28

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. Topic expertise. Influencers.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

JANUARY 13, 2014

For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Spend some time carefully, and analytically, picking keywords (both short and long-tail) to optimize your content and website pages. Experimental Content. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Optinmonster

AUGUST 27, 2023

HubSpot’s most popular lead magnet got 12,000 shares in a year. And you can create a video easily with just a mobile device and a YouTube account, so it’s not hard to get started. See these links to find out how to promote your content on Facebook , Instagram , YouTube , LinkedIn , Twitter , and Pinterest.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

SEPTEMBER 3, 2019

Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub. 3) HubSpot. HubSpot doesn’t make this mistake.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

AUGUST 7, 2018

Source: HubSpot. Facebook, Twitter, Instagram, YouTube, and Snapchat are all great mediums to both create and share relevant content. If you’re not quite there yet, the best thing to do is to target long-tail , low-volume keywords with minimal keyword difficulty (<50) — we’re talking 200-1000 MSV. YouTube has 1.3

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100